The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Holding Company Rankings

 


Publicis

Client

Title

Category

Award

Points

Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Web / Utility Points: 75.0
Sea Hero Quest Agency: Saatchi & Saatchi / London + BUF / Paris Client: Deutsche Telekom Category: Innovation in Interactive / Gaming Points: 25.0
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Experiential / Live Events Points: 25.0
The Nation's Bike Agency: Leo Burnett India / Mumbai Client: Bajaj Auto Category: Physical Product Points: 25.0
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Experiential / Installations Points: 25.0
brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology Points: 25.0
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology Points: 25.0
brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology / Physical Product & Mobile Integration Points: 25.0
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology / Physical Product & Mobile Integration Points: 25.0
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Innovation in Mobile Points: 25.0
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single Points: 25.0
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Print & Outdoor / Ambient Media Points: 25.0
Sea Hero Quest Agency: Saatchi & Saatchi / London + BUF / Paris Client: Deutsche Telekom Category: Innovation in UX / UI / Single Channel Points: 25.0
Kafa "Legally Bride" Agency: Leo Burnett / Beirut Client: KAFA (enough) Violence & Exploitation Category: Events & Experiential Points: 25.0
Care Counts Agency: DigitasLBi / Chicago + Ketchum / Chicago Client: Whirlpool Category: Community Building Points: 25.0
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Print / Flat & Dimensional Points: 25.0
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Ambient / Immersive / Installations Points: 25.0
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Digital / Social Media & Viral Marketing Points: 25.0
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Promotional / Promotional Items - Single or Series Points: 15.0
Latest news from Turkey Agency: Leo Burnett Germany / Frankfurt Client: Reporters Without Borders Category: Packaging / Specialty Points: 15.0
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Data Visualization / Dynamic Points: 15.0
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Innovation in Design / Digital Design Points: 15.0
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Ambient / Immersive / Digital Installations Points: 15.0
Symphonologie Agency: DigitasLBi / New York + Accenture / New York Client: Accenture Category: Craft / Dynamic Data Visualization Points: 15.0
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Innovation in Interactive / Online Points: 15.0
The Man Who Lived At Fretex Agency: Kitchen Leo Burnett / Oslo Client: Fretex, Salvation Army Category: Online / Short Form - Campaign Points: 15.0
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Experiential / Live Events Points: 15.0
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Digital Product Points: 15.0
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Architecture Enhancement Points: 15.0
LandCruiser Emergency Network Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Australia Category: Use of Technology Points: 15.0
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Experiential / Augmented Reality Points: 15.0
December 21st Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Cinema Advertising Points: 15.0
brainBAND Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Utility Points: 15.0
Pocket Patrol Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Use of Technology / Augmented Reality Points: 15.0
Elizabeth Williams Agency: Leo Burnett / Chicago Client: Donate Life America Category: Publishing / Newspaper - Single Points: 15.0
Frederick Jones Agency: Leo Burnett / Chicago Client: Donate Life America Category: Publishing / Newspaper - Single Points: 15.0
Eiffel Tower All Yours Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single Points: 15.0
Doors Of Thrones Agency: Publicis / London Client: Tourism Ireland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign Points: 15.0
Eiffel Tower All Yours Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London Client: HomeAway Category: Innovation in Print & Outdoor / Ambient Media Points: 15.0
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Innovation in Print & Outdoor / Ambient Media Points: 15.0
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Social Engagement / User-Generated Content Points: 15.0
Girl Emojis Agency: Leo Burnett / Chicago Client: Procter & Gamble Category: Social Engagement / Community Building Points: 15.0
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Innovation in Social Media Points: 15.0
Care Counts Agency: DigitasLBi / Chicago + Ketchum / Chicago Client: Whirlpool Category: Events & Experiential Points: 15.0
REUNITING MEMORIES FROM 1947 Agency: Leo Burnett / Mumbai Client: OLX Category: Community Building Points: 15.0
Rule40 Agency: Leo Burnett / Chicago Client: Brooks Running Category: Real-Time Response / Activity / Proactive Communications Points: 15.0
Rule40 Agency: Leo Burnett / Chicago Client: Brooks Running Category: Integrated Campaign Points: 15.0
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Ambient / P.O.P. & In-Store - Campaign Points: 15.0
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Ambient / Immersive / Installations Points: 15.0
MashiMachine Agency: Leo Burnett Mexico / Mexico City Client: 4Pelagatos Category: Digital / Websites, Mobile, & Banners Points: 15.0

Headspace

Reword

Web / Utility

2017 UX / UI Gold Pencil

75.0

Deutsche Telekom

Sea Hero Quest

Innovation in Interactive / Gaming

2017 Interactive Gold Pencil

25.0

Art Institute of Chicago

Van Gogh BnB

Experiential / Live Events

2017 Branded Entertainment Gold Pencil

25.0

Bajaj Auto

The Nation's Bike

Physical Product

2017 Intellectual Property Gold Pencil

25.0

Art Institute of Chicago

Van Gogh BnB

Experiential / Installations

2017 Cross-Platform Gold Pencil

25.0

Samsung Australia

brainBAND

Use of Technology

2017 Mobile Gold Pencil

25.0

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Use of Technology

2017 Mobile Gold Pencil

25.0

Samsung Australia

brainBAND

Use of Technology / Physical Product & Mobile Integration

2017 Mobile Gold Pencil

25.0

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Use of Technology / Physical Product & Mobile Integration

2017 Mobile Gold Pencil

25.0

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Innovation in Mobile

2017 Mobile Gold Pencil

25.0

Art Institute of Chicago

Van Gogh BnB

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

2017 Print & Outdoor Gold Pencil

25.0

Art Institute of Chicago

Van Gogh BnB

Innovation in Print & Outdoor / Ambient Media

2017 Print & Outdoor Gold Pencil

25.0

Deutsche Telekom

Sea Hero Quest

Innovation in UX / UI / Single Channel

2017 UX / UI Gold Pencil

25.0

KAFA (enough) Violence & Exploitation

Kafa "Legally Bride"

Events & Experiential

2017 Public Relations Gold Pencil

25.0

Whirlpool

Care Counts

Community Building

2017 Public Relations Gold Pencil

25.0

IKEA

IKEA: Cook This Page

Print / Flat & Dimensional

2017 Direct Marketing Gold Pencil

25.0

Art Institute of Chicago

Van Gogh BnB

Ambient / Immersive / Installations

2017 Direct Marketing Gold Pencil

25.0

Art Institute of Chicago

Van Gogh BnB

Digital / Social Media & Viral Marketing

2017 Direct Marketing Gold Pencil

25.0

IKEA

IKEA: Cook This Page

Promotional / Promotional Items - Single or Series

2017 Design Silver Pencil

15.0

Reporters Without Borders

Latest news from Turkey

Packaging / Specialty

2017 Design Silver Pencil

15.0

Nike

Nike Unlimited Stadium

Data Visualization / Dynamic

2017 Design Silver Pencil

15.0

Headspace

Reword

Innovation in Design / Digital Design

2017 Design Silver Pencil

15.0

Nike

Nike Unlimited Stadium

Ambient / Immersive / Digital Installations

2017 Interactive Silver Pencil

15.0

Accenture

Symphonologie

Craft / Dynamic Data Visualization

2017 Interactive Silver Pencil

15.0

Headspace

Reword

Innovation in Interactive / Online

2017 Interactive Silver Pencil

15.0

Fretex, Salvation Army

The Man Who Lived At Fretex

Online / Short Form - Campaign

2017 Branded Entertainment Silver Pencil

15.0

Nike

Nike Unlimited Stadium

Experiential / Live Events

2017 Branded Entertainment Silver Pencil

15.0

Headspace

Reword

Digital Product

2017 Intellectual Property Silver Pencil

15.0

Nike

Nike Unlimited Stadium

Architecture Enhancement

2017 Responsive Environments Silver Pencil

15.0

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Use of Technology

2017 Responsive Environments Silver Pencil

15.0

Samsung Australia

Pocket Patrol

Experiential / Augmented Reality

2017 Cross-Platform Silver Pencil

15.0

Loterias y Apuestas del Estado

December 21st

Cinema Advertising

2017 Film Silver Pencil

15.0

Samsung Australia

brainBAND

Utility

2017 Mobile Silver Pencil

15.0

Samsung Australia

Pocket Patrol

Use of Technology / Augmented Reality

2017 Mobile Silver Pencil

15.0

Donate Life America

Elizabeth Williams

Publishing / Newspaper - Single

2017 Print & Outdoor Silver Pencil

15.0

Donate Life America

Frederick Jones

Publishing / Newspaper - Single

2017 Print & Outdoor Silver Pencil

15.0

HomeAway

Eiffel Tower All Yours

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

2017 Print & Outdoor Silver Pencil

15.0

Tourism Ireland

Doors Of Thrones

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

2017 Print & Outdoor Silver Pencil

15.0

HomeAway

Eiffel Tower All Yours

Innovation in Print & Outdoor / Ambient Media

2017 Print & Outdoor Silver Pencil

15.0

Nike

Nike Unlimited Stadium

Innovation in Print & Outdoor / Ambient Media

2017 Print & Outdoor Silver Pencil

15.0

Headspace

Reword

Social Engagement / User-Generated Content

2017 Social Media Silver Pencil

15.0

Procter & Gamble

Girl Emojis

Social Engagement / Community Building

2017 Social Media Silver Pencil

15.0

Headspace

Reword

Innovation in Social Media

2017 Social Media Silver Pencil

15.0

Whirlpool

Care Counts

Events & Experiential

2017 Public Relations Silver Pencil

15.0

OLX

REUNITING MEMORIES FROM 1947

Community Building

2017 Public Relations Silver Pencil

15.0

Brooks Running

Rule40

Real-Time Response / Activity / Proactive Communications

2017 Public Relations Silver Pencil

15.0

Brooks Running

Rule40

Integrated Campaign

2017 Public Relations Silver Pencil

15.0

IKEA

IKEA: Cook This Page

Ambient / P.O.P. & In-Store - Campaign

2017 Direct Marketing Silver Pencil

15.0

Nike

Nike Unlimited Stadium

Ambient / Immersive / Installations

2017 Direct Marketing Silver Pencil

15.0

4Pelagatos

MashiMachine

Digital / Websites, Mobile, & Banners

2017 Direct Marketing Silver Pencil

15.0

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