The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Holding Company Rankings
Publicis
Client
Title
Category
Award
Points
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Web / Utility
Points: 50.0
Sea Hero Quest
Agency: Saatchi & Saatchi / London + BUF / Paris
Client: Deutsche Telekom
Category: Innovation in Interactive / Gaming
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago
Category: Experiential / Live Events
Points: 25.0
The Nation's Bike
Agency: Leo Burnett India / Mumbai
Client: Bajaj Auto
Category: Physical Product
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago
Category: Experiential / Installations
Points: 25.0
brainBAND
Agency: Leo Burnett / Sydney
Client: Samsung Australia
Category: Use of Technology
Points: 25.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia
Category: Use of Technology
Points: 25.0
brainBAND
Agency: Leo Burnett / Sydney
Client: Samsung Australia
Category: Use of Technology / Physical Product & Mobile Integration
Points: 25.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia
Category: Use of Technology / Physical Product & Mobile Integration
Points: 25.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia
Category: Innovation in Mobile
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago
Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago
Category: Innovation in Print & Outdoor / Ambient Media
Points: 25.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Web / Utility
Points: 25.0
Sea Hero Quest
Agency: Saatchi & Saatchi / London + BUF / Paris
Client: Deutsche Telekom
Category: Innovation in UX / UI / Single Channel
Points: 25.0
Kafa "Legally Bride"
Agency: Leo Burnett / Beirut
Client: KAFA (enough) Violence & Exploitation
Category: Events & Experiential
Points: 25.0
Care Counts
Agency: DigitasLBi / Chicago + Ketchum / Chicago
Client: Whirlpool
Category: Community Building
Points: 25.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA
Category: Print / Flat & Dimensional
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago
Category: Ambient / Immersive / Installations
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago
Category: Digital / Social Media & Viral Marketing
Points: 25.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA
Category: Promotional / Promotional Items - Single or Series
Points: 15.0
Latest news from Turkey
Agency: Leo Burnett Germany / Frankfurt
Client: Reporters Without Borders
Category: Packaging / Specialty
Points: 15.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike
Category: Data Visualization / Dynamic
Points: 15.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Innovation in Design / Digital Design
Points: 15.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike
Category: Ambient / Immersive / Digital Installations
Points: 15.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture
Category: Craft / Dynamic Data Visualization
Points: 15.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Innovation in Interactive / Online
Points: 15.0
The Man Who Lived At Fretex
Agency: Kitchen Leo Burnett / Oslo
Client: Fretex, Salvation Army
Category: Online / Short Form - Campaign
Points: 15.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike
Category: Experiential / Live Events
Points: 15.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Digital Product
Points: 15.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike
Category: Architecture Enhancement
Points: 15.0
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia
Category: Use of Technology
Points: 15.0
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia
Category: Experiential / Augmented Reality
Points: 15.0
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado
Category: Cinema Advertising
Points: 15.0
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia
Category: Use of Technology / Augmented Reality
Points: 15.0
Elizabeth Williams
Agency: Leo Burnett / Chicago
Client: Donate Life America
Category: Publishing / Newspaper - Single
Points: 15.0
Frederick Jones
Agency: Leo Burnett / Chicago
Client: Donate Life America
Category: Publishing / Newspaper - Single
Points: 15.0
Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client: HomeAway
Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 15.0
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland
Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Points: 15.0
Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client: HomeAway
Category: Innovation in Print & Outdoor / Ambient Media
Points: 15.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike
Category: Innovation in Print & Outdoor / Ambient Media
Points: 15.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Social Engagement / User-Generated Content
Points: 15.0
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble
Category: Social Engagement / Community Building
Points: 15.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Innovation in Social Media
Points: 15.0
Care Counts
Agency: DigitasLBi / Chicago + Ketchum / Chicago
Client: Whirlpool
Category: Events & Experiential
Points: 15.0
REUNITING MEMORIES FROM 1947
Agency: Leo Burnett / Mumbai
Client: OLX
Category: Community Building
Points: 15.0
Rule40
Agency: Leo Burnett / Chicago
Client: Brooks Running
Category: Real-Time Response / Activity / Proactive Communications
Points: 15.0
Rule40
Agency: Leo Burnett / Chicago
Client: Brooks Running
Category: Integrated Campaign
Points: 15.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA
Category: Ambient / P.O.P. & In-Store - Campaign
Points: 15.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike
Category: Ambient / Immersive / Installations
Points: 15.0
Client:
Headspace
Title:
Reword
Category:
Web / Utility
Award:
2017 UX / UI Best of Discipline Pencil
Points:
50.0
Client:
Deutsche Telekom
Title:
Sea Hero Quest
Category:
Innovation in Interactive / Gaming
Award:
2017 Interactive Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Bajaj Auto
Title:
The Nation's Bike
Category:
Physical Product
Award:
2017 Intellectual Property Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Experiential / Installations
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Use of Technology
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Use of Technology
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Innovation in Mobile
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Headspace
Title:
Reword
Category:
Web / Utility
Award:
2017 UX / UI Gold Pencil
Points:
25.0
Client:
Deutsche Telekom
Title:
Sea Hero Quest
Category:
Innovation in UX / UI / Single Channel
Award:
2017 UX / UI Gold Pencil
Points:
25.0
Client:
KAFA (enough) Violence & Exploitation
Title:
Kafa "Legally Bride"
Category:
Events & Experiential
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Whirlpool
Title:
Care Counts
Category:
Community Building
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Reporters Without Borders
Title:
Latest news from Turkey
Category:
Packaging / Specialty
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Data Visualization / Dynamic
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Headspace
Title:
Reword
Category:
Innovation in Design / Digital Design
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Dynamic Data Visualization
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Headspace
Title:
Reword
Category:
Innovation in Interactive / Online
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Fretex, Salvation Army
Title:
The Man Who Lived At Fretex
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Headspace
Title:
Reword
Category:
Digital Product
Award:
2017 Intellectual Property Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Architecture Enhancement
Award:
2017 Responsive Environments Silver Pencil
Points:
15.0
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Use of Technology
Award:
2017 Responsive Environments Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Experiential / Augmented Reality
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Cinema Advertising
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Utility
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Use of Technology / Augmented Reality
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Donate Life America
Title:
Frederick Jones
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
HomeAway
Title:
Eiffel Tower All Yours
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
HomeAway
Title:
Eiffel Tower All Yours
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Headspace
Title:
Reword
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Silver Pencil
Points:
15.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Social Engagement / Community Building
Award:
2017 Social Media Silver Pencil
Points:
15.0
Client:
Headspace
Title:
Reword
Category:
Innovation in Social Media
Award:
2017 Social Media Silver Pencil
Points:
15.0
Client:
Whirlpool
Title:
Care Counts
Category:
Events & Experiential
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
OLX
Title:
REUNITING MEMORIES FROM 1947
Category:
Community Building
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Brooks Running
Title:
Rule40
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Brooks Running
Title:
Rule40
Category:
Integrated Campaign
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Ambient / P.O.P. & In-Store - Campaign
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
