The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Fashion Intelligence Index
Agency: McCANN & SPENCER / Hong Kong Client: Hang Lung Properties Category: Consumer - Data Visualization / User Generated Content
Points: 5.0
The House of Clicks
Agency: Hemnet / Stockholm + Prime - A Weber Shandwick Company / Stockholm + United Minds / Stockholm + Tham & Videgård Arkitekter / Stockholm Client: Hemnet Category: Consumer - Data Visualization / User Generated Content
Points: 5.0
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Reverse Test
Agency: McCann Worldgroup / Milano Client: Fondazione Exodus Category: Non-Profit - Television / Television (Any Length) - Single
Points: 5.0
Advice Wipes
Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Collateral / Promotional Items - Single or Campaign
Points: 5.0
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona Client: Fundació Arrels Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 5.0
Unskippable
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Innovation - Innovation in Film / Innovation in Film
Points: 5.0
Kite
Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Jivdaya Charitable Trust Category: Non-Profit - Print / Print
Points: 5.0
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona Client: Fundació Arrels Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 5.0
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 5.0
Kite
Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Jivdaya Charitable Trust Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Points: 5.0
Is This You?
Agency: McCann / New York Client: NY Lottery Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 5.0
Halo 5: Guardians "Visualizer"
Agency: twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm Client: Microsoft Xbox Category: Craft - Data Visualization / Data Visualization
Points: 5.0
Europe's Most Punctual Offer
Agency: McCann / Copenhagen Client: Scandinavian Airlines Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 5.0
Halo 5: Guardians "Visualizer"
Agency: twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm Client: Microsoft Xbox Category: Craft - Website Design / Website Design
Points: 5.0
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Mobile / User Experience
Points: 5.0
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: CSR - Web / Web
Points: 5.0
Unskippable, Family Long Form
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Consumer - Online / Short Form Videos
Points: 5.0
Unskippable, Elevator
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Consumer - Online / Short Form Videos
Points: 5.0
Fast Forward, Hike
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online / Short Form Videos
Points: 5.0
Fast Forward, Going Up
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online / Short Form Videos
Points: 5.0
Cancer Uncensored
Agency: McCann / San José Client: Gollo Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 5.0
Countdown
Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single
Points: 5.0
South Pole
Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single
Points: 5.0
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: Craft - Information Architecture / Information Architecture
Points: 5.0
The Emotional Trailer
Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne Client: Melbourne International Film Festival Category: Consumer - Experiential Advertising / Events & Competitions
Points: 5.0
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: Craft - Interface Design / Interface Design
Points: 5.0
The Emotional Trailer
Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne Client: Melbourne International Film Festival Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 5.0
Advice Wipes
Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Other Branded Content / Custom Content
Points: 5.0
Pay Per Love
Agency: The Cyranos // McCann / Barcelona Client: Teatreneu Category: Consumer - Applications & Sites / Self-Promotion
Points: 5.0
Advice Wipes
Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Innovation - Collateral Design / Collateral Design
Points: 5.0
Advice Wipes
Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Experiential Advertising / Guerilla
Points: 5.0
Technology & Stuff
Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Consumer - Brands, Products & Services / Media Relations
Points: 5.0
Way Better Rich Person TV Campaign
Agency: McCann / New York Client: New York Lottery Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
Flag hand
Agency: McCann Central / Birmingham + Plaza Films / Sydney Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single
Points: 5.0
Bradley
Agency: McCann Central / Birmingham + Plaza Films / Sydney Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single
Points: 5.0
Advice Wipes
Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Brands, Products & Services / Community Building
Points: 5.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Other Branded Content / Live Events
Points: 5.0
Peace on 5th
Agency: m:united//McCann / New York + Tool / Santa Monica Client: Microsoft Category: Consumer - Other Branded Content / Live Events
Points: 5.0
Technology & Stuff
Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
Real McCann vs Mad Men McCann
Agency: McCann Worldgroup / New York Client: McCann Worldgroup Category: Consumer - Corporate Communications / Corporate Communications
Points: 5.0
Preloader
Agency: The Martin Agency / Richmond + Running With Scissors / Richmond Client: Tic Tac Category: Consumer - Advertising on Mobile Devices / Banners
Points: 5.0
Don't Drink and Dive
Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke Film / Stockholm Client: Trygg-Hansa Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 5.0
Cancer Uncensored
Agency: McCann / San José Client: Gollo Category: CSR - Experiential Advertising / Experiential Advertising
Points: 5.0
Don't Drink and Dive
Agency: Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm Client: Trygg-Hansa Category: CSR - Corporate Communications / Corporate Communications
Points: 5.0
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Craft - Art Direction / Art Direction
Points: 5.0
Pay With Blood
Agency: MCCANN / Bucharest + UM ROMANIA / Bucharest Client: Untold Festival And National Blood Donations Institute Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Points: 5.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
Unskippable
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
Countdown
Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 5.0
Client:
Hang Lung Properties
Title:
Fashion Intelligence Index
Category:
Consumer - Data Visualization / User Generated Content
Award:
2016 Design Merit Award
Points:
5.0
Client:
Hemnet
Title:
The House of Clicks
Category:
Consumer - Data Visualization / User Generated Content
Award:
2016 Design Merit Award
Points:
5.0
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Fondazione Exodus
Title:
Reverse Test
Category:
Non-Profit - Television / Television (Any Length) - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
Non-Profit - Online Films & Video / Online Films & Video
Award:
2016 Film Merit Award
Points:
5.0
Client:
GEICO
Title:
Unskippable
Category:
Innovation - Innovation in Film / Innovation in Film
Award:
2016 Film Merit Award
Points:
5.0
Client:
Jivdaya Charitable Trust
Title:
Kite
Category:
Non-Profit - Print / Print
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Jivdaya Charitable Trust
Title:
Kite
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
NY Lottery
Title:
Is This You?
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Microsoft Xbox
Title:
Halo 5: Guardians "Visualizer"
Category:
Craft - Data Visualization / Data Visualization
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Scandinavian Airlines
Title:
Europe's Most Punctual Offer
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Microsoft Xbox
Title:
Halo 5: Guardians "Visualizer"
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
CSR - Web / Web
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
GEICO
Title:
Unskippable, Family Long Form
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
GEICO
Title:
Unskippable, Elevator
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
GEICO
Title:
Fast Forward, Hike
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
GEICO
Title:
Fast Forward, Going Up
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Gollo
Title:
Cancer Uncensored
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
GEICO
Title:
Countdown
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
GEICO
Title:
South Pole
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
Craft - Information Architecture / Information Architecture
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Melbourne International Film Festival
Title:
The Emotional Trailer
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Melbourne International Film Festival
Title:
The Emotional Trailer
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Teatreneu
Title:
Pay Per Love
Category:
Consumer - Applications & Sites / Self-Promotion
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Innovation - Collateral Design / Collateral Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Brands, Products & Services / Media Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
New York Lottery
Title:
Way Better Rich Person TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Hardys Wine
Title:
Flag hand
Category:
Consumer - Television / 20 Second & Under - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Hardys Wine
Title:
Bradley
Category:
Consumer - Television / 20 Second & Under - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Brands, Products & Services / Community Building
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Other Branded Content / Live Events
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Microsoft
Title:
Peace on 5th
Category:
Consumer - Other Branded Content / Live Events
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
McCann Worldgroup
Title:
Real McCann vs Mad Men McCann
Category:
Consumer - Corporate Communications / Corporate Communications
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Tic Tac
Title:
Preloader
Category:
Consumer - Advertising on Mobile Devices / Banners
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Gollo
Title:
Cancer Uncensored
Category:
CSR - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Corporate Communications / Corporate Communications
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Untold Festival And National Blood Donations Institute
Title:
Pay With Blood
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
GEICO
Title:
Unskippable
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
GEICO
Title:
Countdown
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Merit Award
Points:
5.0
