The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
LI(DETACH)
Agency: Hanqingtang Design / Nanjing
Client: LUCOS DESIGNFORUM Category: Publication Design / Book Layout Design
Chicago: On a scale from 1-10
Agency: Leo Burnett / Chicago
Client: Leo Burnett Category: Publication Design / Book Layout Design
Heat
Agency: Leo Burnett / Chicago
Client: Leo Burnett Category: Publication Design / Book Layout Design
ADC Annual Book 2012
Agency: MR_DESIGN / Tokyo
Client: Tokyo Art Directors Club Category: Publication Design / Book Layout Design
What a Beautiful Day!
Agency: Nanyang Technological University / Singapore
Client: Garden City Publishers Category: Publication Design / Book Layout Design
Sydney Pavilion / Shanghai Biennale
Agency: Re / Sydney
Client: 4A Centre for Contemporary Asian Art Category: Municipal Design / Single or Series
Western Union Demo Billboards
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral Design / Outdoor - Series
Fonderie 47 Identity
Agency: Hall / Oakland
Client: Fonderie 47 Category: Public Service / Brand Identity - Single or Series
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Public Service / Brand Identity - Single or Series
RIF
Agency: Mother / New York
Client: Reading is Fundamental Category: Public Service / Brand Identity - Single or Series
Porteur.cc
Agency: M&C Saatchi / Stockholm
Client: Porteur.cc Category: Design Does / Industrial Design
The Parks of the World
Agency: Mikell Fine Iles / New York
Client: Self-Initiated Category: Data Visualization / Infographics
Independence Posters
Agency: Arnold Worldwide / Boston
Client: Jack Daniel's Category: Craft / Typography - Series
The Andaz Transformation
Agency: BBDO / New York
Client: Andaz Hotels Category: Craft / Typography - Series
Wood Joint
Agency: Grand Deluxe / Matsuyama
Client: Hidekazu Ueda Architects Category: Craft / Typography - Series
Jakuchu
Agency: MR_DESIGN / Tokyo
Client: Tokyo Designers Week 2012 Category: Craft / Typography - Series
Luggage Labels
Agency: Ogilvy & Mather / London
Client: Expedia Category: Craft / Typography - Series
Donate Your Words
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: Women's Refuge Category: Craft / Typography - Series
The Rodenstock Font Glasses
Agency: Serviceplan / Munich
Client: Rodenstock Category: Craft / Typography - Series
From Love to Bingo
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft / Animation - Single
Metamorphosis
Agency: BUCK / Los Angeles
Client: Oxfam New Zealand Category: Craft / Animation - Single
WAR
Agency: Contrapunto BBDO / Madrid
Client: Amnesty International Category: Craft / Animation - Single
Turning Negatives into Positives
Agency: Ogilvy / New York
Client: IBM Category: Craft / Animation - Single
Our Homeland
Agency: Eric Chan Design / Hong Kong
Client: Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung Category: Public Service / Posters - Single
Hublot Pop-Up Store
Agency: Asylum Creative / Singapore
Client: The Hour Glass Category: Spatial Design / Indoor Spaces
The Andaz Transformation
Agency: BBDO / New York
Client: Andaz Hotels Category: Spatial Design / Indoor Spaces
Formex, Nordic Charm
Agency: BVD / Stockholm
Client: Stockholmsmassan Category: Spatial Design / Indoor Spaces
mt ex taipei
Agency: iyamadesign / Tokyo
Client: Kamoi Kakoshi Co. Category: Spatial Design / Indoor Spaces
Game On World Store
Agency: Kinetic / Singapore
Client: Nike Singapore Category: Spatial Design / Indoor Spaces
Fairy Tale Exhibition
Agency: Krafthaus / Cologne
Client: Goethe Institute Category: Spatial Design / Indoor Spaces
Vivid Memories
Agency: Ogilvy Germany / Duesseldorf
Client: Raum D - studio for people with dementia Category: Spatial Design / Indoor Spaces
Salon Urbain
Agency: Sid Lee Architecture / Montreal
Client: Societe De La Place Des Arts Category: Spatial Design / Indoor Spaces
Shadow Faces
Agency: Wirz BBDO / Zurich
Client: Christoffel Blindenmission Category: Spatial Design / Indoor Spaces
Independence Posters
Agency: Arnold Worldwide / Boston
Client: Jack Daniel's Category: Transit / Campaign
More Than Just The Classics
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Transit / Campaign
Wrigley Business Cards
Agency: DDB / Sydney
Client: Wrigley Category: Brand Identity / Brand Identity - Single
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone Category: Brand Identity / Brand Identity - Single
One to One
Agency: Leo Burnett / Toronto
Client: One to One Category: Brand Identity / Brand Identity - Single
Tyre Patch Card
Agency: McCann Worldgroup / Mumbai
Client: BOTS Cycling Category: Brand Identity / Brand Identity - Single
Steve Li Acupuncturist
Agency: Re / Sydney
Client: Steve Li Category: Brand Identity / Brand Identity - Single
Award:
2013 Design Merit Award
Agency:
Hanqingtang Design / Nanjing
Client:
LUCOS DESIGNFORUM
Title:
LI(DETACH)
Category:
Publication Design / Book Layout Design
Annual ID:
13212D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Leo Burnett
Title:
Chicago: On a scale from 1-10
Category:
Publication Design / Book Layout Design
Annual ID:
13213D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Leo Burnett
Title:
Heat
Category:
Publication Design / Book Layout Design
Annual ID:
13214D
Award:
2013 Design Merit Award
Agency:
MR_DESIGN / Tokyo
Client:
Tokyo Art Directors Club
Title:
ADC Annual Book 2012
Category:
Publication Design / Book Layout Design
Annual ID:
13215D
Award:
2013 Design Merit Award
Agency:
Nanyang Technological University / Singapore
Client:
Garden City Publishers
Title:
What a Beautiful Day!
Category:
Publication Design / Book Layout Design
Annual ID:
13216D
Award:
2013 Design Merit Award
Agency:
Re / Sydney
Client:
4A Centre for Contemporary Asian Art
Title:
Sydney Pavilion / Shanghai Biennale
Category:
Municipal Design / Single or Series
Annual ID:
13203D
Award:
2013 Design Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Western Union Demo Billboards
Category:
Collateral Design / Outdoor - Series
Annual ID:
13117D
Award:
2013 Design Merit Award
Agency:
Hall / Oakland
Client:
Fonderie 47
Title:
Fonderie 47 Identity
Category:
Public Service / Brand Identity - Single or Series
Annual ID:
13241D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace
Category:
Public Service / Brand Identity - Single or Series
Annual ID:
13242D
Award:
2013 Design Merit Award
Agency:
Mother / New York
Client:
Reading is Fundamental
Title:
RIF
Category:
Public Service / Brand Identity - Single or Series
Annual ID:
13243D
Award:
2013 Design Merit Award
Agency:
M&C Saatchi / Stockholm
Client:
Porteur.cc
Title:
Porteur.cc
Category:
Design Does / Industrial Design
Annual ID:
13278D
Award:
2013 Design Merit Award
Agency:
Party / Tokyo
Client:
iJet
Title:
OMOTE3D
Category:
Design Does / Industrial Design
Annual ID:
13279D
Award:
2013 Design Merit Award
Agency:
Mikell Fine Iles / New York
Client:
Self-Initiated
Title:
The Parks of the World
Category:
Data Visualization / Infographics
Annual ID:
13210D
Award:
2013 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Jack Daniel's
Title:
Independence Posters
Category:
Craft / Typography - Series
Annual ID:
13247D
Award:
2013 Design Merit Award
Agency:
BBDO / New York
Client:
Andaz Hotels
Title:
The Andaz Transformation
Category:
Craft / Typography - Series
Annual ID:
13248D
Award:
2013 Design Merit Award
Agency:
Cossette / Montreal
Client:
Infopresse
Title:
OFF
Category:
Craft / Typography - Series
Annual ID:
13249D
Award:
2013 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Hidekazu Ueda Architects
Title:
Wood Joint
Category:
Craft / Typography - Series
Annual ID:
13250D
Award:
2013 Design Merit Award
Agency:
MR_DESIGN / Tokyo
Client:
Tokyo Designers Week 2012
Title:
Jakuchu
Category:
Craft / Typography - Series
Annual ID:
13251D
Award:
2013 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Luggage Labels
Category:
Craft / Typography - Series
Annual ID:
13252D
Award:
2013 Design Merit Award
Agency:
Saatchi & Saatchi New Zealand / Auckland
Client:
Women's Refuge
Title:
Donate Your Words
Category:
Craft / Typography - Series
Annual ID:
13253D
Award:
2013 Design Merit Award
Agency:
Serviceplan / Munich
Client:
Rodenstock
Title:
The Rodenstock Font Glasses
Category:
Craft / Typography - Series
Annual ID:
13254D
Award:
2013 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
From Love to Bingo
Category:
Craft / Animation - Single
Annual ID:
13268D
Award:
2013 Design Merit Award
Agency:
BUCK / Los Angeles
Client:
Oxfam New Zealand
Title:
Metamorphosis
Category:
Craft / Animation - Single
Annual ID:
13269D
Award:
2013 Design Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
GE
Title:
GE Works
Category:
Craft / Animation - Single
Annual ID:
13270D
Award:
2013 Design Merit Award
Agency:
Contrapunto BBDO / Madrid
Client:
Amnesty International
Title:
WAR
Category:
Craft / Animation - Single
Annual ID:
13271D
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Panasonic
Title:
Eco Technology
Category:
Craft / Animation - Single
Annual ID:
13272D
Award:
2013 Design Merit Award
Agency:
JWT Brasil / São Paulo
Client:
91 Rock
Title:
Deaths
Category:
Craft / Animation - Single
Annual ID:
13273D
Award:
2013 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Turning Negatives into Positives
Category:
Craft / Animation - Single
Annual ID:
13274D
Award:
2013 Design Merit Award
Agency:
Eric Chan Design / Hong Kong
Client:
Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung
Title:
Our Homeland
Category:
Public Service / Posters - Single
Annual ID:
13231D
Award:
2013 Design Merit Award
Agency:
Asylum Creative / Singapore
Client:
The Hour Glass
Title:
Hublot Pop-Up Store
Category:
Spatial Design / Indoor Spaces
Annual ID:
13168D
Award:
2013 Design Merit Award
Agency:
BBDO / New York
Client:
Andaz Hotels
Title:
The Andaz Transformation
Category:
Spatial Design / Indoor Spaces
Annual ID:
13169D
Award:
2013 Design Merit Award
Agency:
BVD / Stockholm
Client:
Stockholmsmassan
Title:
Formex, Nordic Charm
Category:
Spatial Design / Indoor Spaces
Annual ID:
13170D
Award:
2013 Design Merit Award
Agency:
Cossette / Montreal
Client:
Infopresse
Title:
OFF
Category:
Spatial Design / Indoor Spaces
Annual ID:
13171D
Award:
2013 Design Merit Award
Agency:
DDB / Hong Kong
Client:
McDonald's
Title:
I'm Amazing
Category:
Spatial Design / Indoor Spaces
Annual ID:
13172D
Award:
2013 Design Merit Award
Agency:
DDB / New York
Client:
NYC Ballet
Title:
Faile Tower
Category:
Spatial Design / Indoor Spaces
Annual ID:
13173D
Award:
2013 Design Merit Award
Agency:
GBH / London
Client:
PUMA
Title:
PUMA Retail
Category:
Spatial Design / Indoor Spaces
Annual ID:
13174D
Award:
2013 Design Merit Award
Agency:
iyamadesign / Tokyo
Client:
Kamoi Kakoshi Co.
Title:
mt ex taipei
Category:
Spatial Design / Indoor Spaces
Annual ID:
13175D
Award:
2013 Design Merit Award
Agency:
Kinetic / Singapore
Client:
Nike Singapore
Title:
Game On World Store
Category:
Spatial Design / Indoor Spaces
Annual ID:
13176D
Award:
2013 Design Merit Award
Agency:
Krafthaus / Cologne
Client:
Goethe Institute
Title:
Fairy Tale Exhibition
Category:
Spatial Design / Indoor Spaces
Annual ID:
13177D
Award:
2013 Design Merit Award
Agency:
Ogilvy Germany / Duesseldorf
Client:
Raum D - studio for people with dementia
Title:
Vivid Memories
Category:
Spatial Design / Indoor Spaces
Annual ID:
13178D
Award:
2013 Design Merit Award
Agency:
Sid Lee Architecture / Montreal
Client:
Societe De La Place Des Arts
Title:
Salon Urbain
Category:
Spatial Design / Indoor Spaces
Annual ID:
13179D
Award:
2013 Design Merit Award
Agency:
Wirz BBDO / Zurich
Client:
Christoffel Blindenmission
Title:
Shadow Faces
Category:
Spatial Design / Indoor Spaces
Annual ID:
13180D
Award:
2013 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Jack Daniel's
Title:
Independence Posters
Category:
Transit / Campaign
Annual ID:
13200D
Award:
2013 Design Merit Award
Agency:
Grey / Tokyo
Client:
Hakusetsusha Cleaning
Title:
T-shirt
Category:
Transit / Campaign
Annual ID:
13201D
Award:
2013 Design Merit Award
Agency:
Y&R Malaysia / Kuala Lumpur
Client:
Penguin Books Malaysia
Title:
More Than Just The Classics
Category:
Transit / Campaign
Annual ID:
13202D
Award:
2013 Design Merit Award
Agency:
DDB / Sydney
Client:
Wrigley
Title:
Wrigley Business Cards
Category:
Brand Identity / Brand Identity - Single
Annual ID:
13133D
Award:
2013 Design Merit Award
Agency:
Leo Burnett London / London
Client:
Pantone
Title:
Pantone Queen
Category:
Brand Identity / Brand Identity - Single
Annual ID:
13134D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
One to One
Title:
One to One
Category:
Brand Identity / Brand Identity - Single
Annual ID:
13135D
Award:
2013 Design Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
BOTS Cycling
Title:
Tyre Patch Card
Category:
Brand Identity / Brand Identity - Single
Annual ID:
13136D
Award:
2013 Design Merit Award
Agency:
Re / Sydney
Client:
Steve Li
Title:
Steve Li Acupuncturist
Category:
Brand Identity / Brand Identity - Single
Annual ID:
13137D