The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
How to Play
Agency: Arnold Worldwide / Boston + Soundtrack / Boston
Client: Aspen Institute's Project Play Category: Broadcast / Campaign
Secret Life of 4yr Olds
Agency: The Odd Number / Johannesburg + BBC Studios / Johannesburg
Client: BBC Studio Category: Broadcast / Campaign
FlyNet - Father (75") / Party (67")
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Broadcast / Campaign
Lazy Activists
Agency: Ogilvy / Germany + Deutsche Bahn AG / Berlin
Client: German Rail Category: Broadcast / Campaign
The Last Germ: Broadcast Campaign
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Campaign
The Ungrateful
Agency: DDB Group New Zealand / Auckland + Mango Communications / Auckland
Client: Volkswagen New Zealand Category: Broadcast / Campaign
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Utility
Homeless Delivery
Agency: BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client: Deliveroo Category: Utility
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client: German Youth Association of People with Hearing Loss Category: Utility
Recorder
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Utility
Get Up Alarm Clock
Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York
Client: Eli Lilly Category: Digital / Use of Technology
Breath of life
Agency: McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai
Client: GlaxoSmithKline Category: Digital / Use of Technology
Theraflu-Tracker
Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client: GSK Category: Digital / Use of Technology
Baby Blocker
Agency: McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles
Client: SKYN Category: Digital / Use of Technology
Fatal Recognition
Agency: Cheil / Hong Kong
Client: The Hong Kong Stroke Association Category: Digital / Use of Technology
Zero Tolerance Ribbon
Agency: Impact BBDO / Dubai + Rhino & Oxpecker / Cairo
Client: 28 Too Many Category: Public Relations
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Public Relations
The Restaurant of Mistaken Orders
Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client: Daiki Angel Help inc. Category: Public Relations
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Public Relations
#STOPMITHANI
Agency: Leo Burnett / Mumbai + Prodigious / Mumbai
Client: HDFC Bank Parivartan Category: Public Relations
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Public Relations
The HIV Positive Sperm Bank
Agency: DDB Group New Zealand / Auckland
Client: New Zealand AIDS Foundation Category: Public Relations
Rescue a Pet, Rescue a Family
Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland
Client: Pet Refuge Category: Public Relations
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client: Sydney Children's Hospitals Foundation Category: Public Relations
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Animation
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Craft / Animation
The Last Mile
Agency: Johannes Leonardo / New York + Volkswagen North America / Herndon + Nexus Studios / London
Client: Volkswagen North America Category: Craft / Animation
Design Expression
Agency: Google LLC / Mountain view
Client: Google Inc Category: Moving Image / Series
The Untold Episodes
Agency: FCB / Chicago + Aardman Nathan Love / New York + Lord + Thomas / Chicago + Janssen Pharmaceutical / Titusville
Client: Janssen Pharmaceuticals Category: Moving Image / Series
#MoviePosterMovie In The Time It Takes To GetThere
Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client: Adobe Students Category: Long Form Video / Single
Caught on Camera
Agency: Apple / Cupertino + Imposter / LA
Client: Apple Category: Long Form Video / Single
The Lift
Agency: &Co. / NoA / Copenhagen + New Land / Copenhagen
Client: Bianco Category: Long Form Video / Single
Losing Friends
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Long Form Video / Single
Dear Brother
Agency: Rafineri / Istanbul + LÖSEV / Istanbul
Client: LÖSEV Category: Long Form Video / Single
SEVEN MOTHERS
Agency: m ss ng p eces / Los Angeles + Popp Rok / Toronto + Pyer Moss / New York City
Client: Pyer Moss Category: Long Form Video / Single
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation Category: Long Form Video / Single
The Sending Machine
Agency: Publicis Sapient / London
Client: First Love Foundation Category: Digital Experiential / Interactive Digital Installations
The Secret Sculpture
Agency: SERVICEPLAN GERMANY / Munich
Client: German child protection Association Category: Digital Experiential / Interactive Digital Installations
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Digital Experiential / Interactive Digital Installations
Build with the force
Agency: SERVICEPLAN GERMANY / Munich
Client: LEGO Category: Digital Experiential / Interactive Digital Installations
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Creative Use of Data / Targeting
Waiting Wins
Agency: Havas Village / Geneva
Client: CANAL+ Category: Creative Use of Data / Targeting
IKEA Bedtime
Agency: Rethink / Toronto + FRANK / Toronto + Jungle Media / Toronto
Client: IKEA Canada Category: Creative Use of Data / Targeting
Face the hidden facts
Agency: NORD DDB / Stockholm
Client: Tradera Category: Creative Use of Data / Targeting
Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Integrated Branding Campaign
Join the Meltdown
Agency: Jones Knowles Ritchie / London
Client: Burger King UK Category: Integrated Branding Campaign
The Phonetic Can
Agency: FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg
Client: Coca-Cola Company Category: Integrated Branding Campaign
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client: Doritos Category: Integrated Branding Campaign
Award:
2020 Radio & Audio Merit Award
Agency:
Arnold Worldwide / Boston + Soundtrack / Boston
Client:
Aspen Institute's Project Play
Title:
How to Play
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_033M
Award:
2020 Radio & Audio Merit Award
Agency:
The Odd Number / Johannesburg + BBC Studios / Johannesburg
Client:
BBC Studio
Title:
Secret Life of 4yr Olds
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_034M
Award:
2020 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
FlyNet - Father (75") / Party (67")
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_035M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy / Germany + Deutsche Bahn AG / Berlin
Client:
German Rail
Title:
Lazy Activists
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_036M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Broadcast Campaign
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_037M
Award:
2020 Radio & Audio Merit Award
Agency:
DDB Group New Zealand / Auckland + Mango Communications / Auckland
Client:
Volkswagen New Zealand
Title:
The Ungrateful
Category:
Broadcast / Campaign
Annual ID:
OS_RA20_038M
Award:
2020 Mobile Merit Award
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Utility
Annual ID:
OS_MO20_035M
Award:
2020 Mobile Merit Award
Agency:
BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client:
Deliveroo
Title:
Homeless Delivery
Category:
Utility
Annual ID:
OS_MO20_036M
Award:
2020 Mobile Merit Award
Agency:
MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client:
German Youth Association of People with Hearing Loss
Title:
SIGNS
Category:
Utility
Annual ID:
OS_MO20_037M
Award:
2020 Mobile Merit Award
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Recorder
Category:
Utility
Annual ID:
OS_MO20_038M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York + FCB Global / New York
Client:
Eli Lilly
Title:
Get Up Alarm Clock
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_065M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai
Client:
GlaxoSmithKline
Title:
Breath of life
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_066M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client:
GSK
Title:
Theraflu-Tracker
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_067M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung
Title:
Silent Whistle
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_068M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles
Client:
SKYN
Title:
Baby Blocker
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_069M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Cheil / Hong Kong
Client:
The Hong Kong Stroke Association
Title:
Fatal Recognition
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_070M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Impact BBDO / Dubai + Rhino & Oxpecker / Cairo
Client:
28 Too Many
Title:
Zero Tolerance Ribbon
Category:
Public Relations
Annual ID:
OS_HW20_078M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
The HIV+ Episodes
Category:
Public Relations
Annual ID:
OS_HW20_079M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client:
Daiki Angel Help inc.
Title:
The Restaurant of Mistaken Orders
Category:
Public Relations
Annual ID:
OS_HW20_080M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Public Relations
Annual ID:
OS_HW20_081M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Leo Burnett / Mumbai + Prodigious / Mumbai
Client:
HDFC Bank Parivartan
Title:
#STOPMITHANI
Category:
Public Relations
Annual ID:
OS_HW20_082M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Public Relations
Annual ID:
OS_HW20_083M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
New Zealand AIDS Foundation
Title:
The HIV Positive Sperm Bank
Category:
Public Relations
Annual ID:
OS_HW20_084M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland
Client:
Pet Refuge
Title:
Rescue a Pet, Rescue a Family
Category:
Public Relations
Annual ID:
OS_HW20_085M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Public Relations
Annual ID:
OS_HW20_086M
Award:
2020 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Craft / Animation
Annual ID:
OS_DE20_203M
Award:
2020 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Animation
Annual ID:
OS_DE20_204M
Award:
2020 Design Merit Award
Agency:
Disney Yellow Shoes / Glendale
Client:
Disneyland Resort
Title:
Abuelo
Category:
Craft / Animation
Annual ID:
OS_DE20_205M
Award:
2020 Design Merit Award
Agency:
Johannes Leonardo / New York + Volkswagen North America / Herndon + Nexus Studios / London
Client:
Volkswagen North America
Title:
The Last Mile
Category:
Craft / Animation
Annual ID:
OS_DE20_206M
Award:
2020 Design Merit Award
Agency:
Google LLC / Mountain view
Client:
Google Inc
Title:
Design Expression
Category:
Moving Image / Series
Annual ID:
OS_DE20_185M
Award:
2020 Design Merit Award
Agency:
FCB / Chicago + Aardman Nathan Love / New York + Lord + Thomas / Chicago + Janssen Pharmaceutical / Titusville
Client:
Janssen Pharmaceuticals
Title:
The Untold Episodes
Category:
Moving Image / Series
Annual ID:
OS_DE20_186M
Award:
2020 Branded Entertainment Merit Award
Agency:
RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client:
Adobe Students
Title:
#MoviePosterMovie In The Time It Takes To GetThere
Category:
Long Form Video / Single
Annual ID:
OS_BE20_043M
Award:
2020 Branded Entertainment Merit Award
Agency:
Apple / Cupertino + Imposter / LA
Client:
Apple
Title:
Caught on Camera
Category:
Long Form Video / Single
Annual ID:
OS_BE20_044M
Award:
2020 Branded Entertainment Merit Award
Agency:
&Co. / NoA / Copenhagen + New Land / Copenhagen
Client:
Bianco
Title:
The Lift
Category:
Long Form Video / Single
Annual ID:
OS_BE20_045M
Award:
2020 Branded Entertainment Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Losing Friends
Category:
Long Form Video / Single
Annual ID:
OS_BE20_046M
Award:
2020 Branded Entertainment Merit Award
Agency:
Rafineri / Istanbul + LÖSEV / Istanbul
Client:
LÖSEV
Title:
Dear Brother
Category:
Long Form Video / Single
Annual ID:
OS_BE20_047M
Award:
2020 Branded Entertainment Merit Award
Agency:
m ss ng p eces / Los Angeles + Popp Rok / Toronto + Pyer Moss / New York City
Client:
Pyer Moss
Title:
SEVEN MOTHERS
Category:
Long Form Video / Single
Annual ID:
OS_BE20_048M
Award:
2020 Branded Entertainment Merit Award
Agency:
Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Long Form Video / Single
Annual ID:
OS_BE20_049M
Award:
2020 Interactive & Online Merit Award
Agency:
Publicis Sapient / London
Client:
First Love Foundation
Title:
The Sending Machine
Category:
Digital Experiential / Interactive Digital Installations
Annual ID:
OS_IN20_060M
Award:
2020 Interactive & Online Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
German child protection Association
Title:
The Secret Sculpture
Category:
Digital Experiential / Interactive Digital Installations
Annual ID:
OS_IN20_061M
Award:
2020 Interactive & Online Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Digital Experiential / Interactive Digital Installations
Annual ID:
OS_IN20_062M
Award:
2020 Interactive & Online Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
LEGO
Title:
Build with the force
Category:
Digital Experiential / Interactive Digital Installations
Annual ID:
OS_IN20_063M
Award:
2020 Creative Use of Data Merit Award
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU20_016M
Award:
2020 Creative Use of Data Merit Award
Agency:
Havas Village / Geneva
Client:
CANAL+
Title:
Waiting Wins
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU20_017M
Award:
2020 Creative Use of Data Merit Award
Agency:
Rethink / Toronto + FRANK / Toronto + Jungle Media / Toronto
Client:
IKEA Canada
Title:
IKEA Bedtime
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU20_018M
Award:
2020 Creative Use of Data Merit Award
Agency:
NORD DDB / Stockholm
Client:
Tradera
Title:
Face the hidden facts
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU20_019M
Award:
2020 Integrated Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_019M
Award:
2020 Integrated Merit Award
Agency:
Jones Knowles Ritchie / London
Client:
Burger King UK
Title:
Join the Meltdown
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_020M
Award:
2020 Integrated Merit Award
Agency:
FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg
Client:
Coca-Cola Company
Title:
The Phonetic Can
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_021M
Award:
2020 Integrated Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client:
Doritos
Title:
Cool Ranch
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_022M