The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Craft / Art Direction
Stimulate Annual
Agency: DENTSU INC. / Tokyo
Client: Copywriters Club Nagoya Category: Editorial / Books
LOLOSOSO – 60 years of anothermountainman
Agency: Mak Kai Hang / Hong Kong + Joint Publishing (HK) / Hong Kong
Client: Joint Publishing Category: Editorial / Books
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client: PUMA Brasil Category: Editorial / Books
Buckley's 100 Years of Awful Taste Campaign
Agency: Saatchi & Saatchi Canada / Toronto
Client: GSK Canada Category: Out of Home / Pharma
adidas Operation AirDrop
Agency: Jam3 / Toronto
Client: Adidas Category: Non-traditional & Guerrilla Marketing
A Hard Pill To Swallow
Agency: Åkestam Holst NoA / Stockholm
Client: Apotek Hjärtat Category: Non-traditional & Guerrilla Marketing
Raven Mail
Agency: FCB / Chicago + Cutters / Chicago + Dictionary / Chicago + Levinson Locations / Chicago
Client: Chicago Humanities Festival Category: Non-traditional & Guerrilla Marketing
Grave of Thrones
Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney
Client: Foxtel Category: Non-traditional & Guerrilla Marketing
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Non-traditional & Guerrilla Marketing
Maurten Unofficial
Agency: Åkestam Holst NoA / Stockholm
Client: Maurten Category: Non-traditional & Guerrilla Marketing
Cantroller
Agency: DDB / Chicago
Client: Miller Lite Category: Non-traditional & Guerrilla Marketing
Ka'Wine & Dine
Agency: Rethink / Toronto
Client: Raptors Republic Category: Non-traditional & Guerrilla Marketing
World's Slowest Pizza Delivery
Agency: Ogilvy / Chicago + Sargento / Plymouth
Client: Sargento Category: Non-traditional & Guerrilla Marketing
Instrument of Hope
Agency: Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York
Client: Shine/MSD Category: Non-traditional & Guerrilla Marketing
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft Category: Non-traditional & Guerrilla Marketing
Hotel Tango Packaging
Agency: Young & Laramore / Indianapolis, IN
Client: Hotel Tango Category: Packaging / Mass-market
Catch a Flight to Buenos Aires
Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client: Edelweiss Air AG Category: Applications
Now, words aren't just heard, but felt.
Agency: Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram
Client: Samsung Category: Applications
A Touch of History
Agency: Jung von Matt/Limmat / Zurich
Client: Samsung Switzerland Category: Applications
Fatal Recognition
Agency: Cheil / Hong Kong
Client: The Hong Kong Stroke Association Category: Applications
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Packaging
999 LOVE WITHOUT ITCH OF HEART Lipstick
Agency: Serviceplan China / Beijing
Client: San Jiu Medicine Trade Co.,Ltd. Category: Packaging
The Real Cost
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Use of Music
Big in Japan
Agency: Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto
Client: SingleCut Beersmiths Category: Craft / Use of Music
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo
Client: Adidas do Brasil Category: Brand Installations
Signs Of Love
Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client: ANZ Bank Category: Brand Installations
Spoiler WHOPPER®
Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client: BURGER KING Deutschland GmbH Category: Brand Installations
Lolli: The Exhibit Nobody Wants to Talk About
Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto
Client: Canadian Centre for Child Protection Category: Brand Installations
Le Civil Inconnu
Agency: la chose / Paris + Handicap International / Paris
Client: Handicap International Category: Brand Installations
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Brand Installations
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client: Help for Heroes Category: Brand Installations
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Brand Installations
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Integrated Campaign
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Integrated Campaign
New Australia Land
Agency: MLA / Sydney + The Monkeys / Sydney
Client: MLA Category: Integrated Campaign
Belted Survivors
Agency: Clemenger BBDO / Wellington
Client: NZ Transport Agency Category: Integrated Campaign
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Brand Transformation
Catch a Flight to Buenos Aires
Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client: Edelweiss Air AG Category: Craft / Use of Technology
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client: United Way Category: Craft / Use of Technology
The Restaurant of Mistaken Orders
Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client: Daiki Angel Help inc. Category: Experiential / Immersive / Events
Award:
2020 Branded Entertainment Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Craft / Art Direction
Annual ID:
OS_BE20_102M
Award:
2020 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Copywriters Club Nagoya
Title:
Stimulate Annual
Category:
Editorial / Books
Annual ID:
OS_DE20_094M
Award:
2020 Design Merit Award
Agency:
Mak Kai Hang / Hong Kong + Joint Publishing (HK) / Hong Kong
Client:
Joint Publishing
Title:
LOLOSOSO – 60 years of anothermountainman
Category:
Editorial / Books
Annual ID:
OS_DE20_095M
Award:
2020 Design Merit Award
Agency:
BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client:
PUMA Brasil
Title:
The 9'58 Biography
Category:
Editorial / Books
Annual ID:
OS_DE20_096M
Award:
2020 Design Merit Award
Agency:
RT / Moscow
Client:
RT
Title:
#Romanovs100 AR Photo Album
Category:
Editorial / Books
Annual ID:
OS_DE20_097M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
GSK Canada
Title:
Buckley's 100 Years of Awful Taste Campaign
Category:
Out of Home / Pharma
Annual ID:
OS_HW20_077M
Award:
2020 Direct Marketing Merit Award
Agency:
Jam3 / Toronto
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_100M
Award:
2020 Direct Marketing Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Apotek Hjärtat
Title:
A Hard Pill To Swallow
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_101M
Award:
2020 Direct Marketing Merit Award
Agency:
INGO / Stockholm
Client:
Burger King
Title:
50/50
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_102M
Award:
2020 Direct Marketing Merit Award
Agency:
FCB / Chicago + Cutters / Chicago + Dictionary / Chicago + Levinson Locations / Chicago
Client:
Chicago Humanities Festival
Title:
Raven Mail
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_103M
Award:
2020 Direct Marketing Merit Award
Agency:
DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney
Client:
Foxtel
Title:
Grave of Thrones
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_104M
Award:
2020 Direct Marketing Merit Award
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_105M
Award:
2020 Direct Marketing Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Maurten
Title:
Maurten Unofficial
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_106M
Award:
2020 Direct Marketing Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_107M
Award:
2020 Direct Marketing Merit Award
Agency:
Rethink / Toronto
Client:
Raptors Republic
Title:
Ka'Wine & Dine
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_108M
Award:
2020 Direct Marketing Merit Award
Agency:
Ogilvy / Chicago + Sargento / Plymouth
Client:
Sargento
Title:
World's Slowest Pizza Delivery
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_109M
Award:
2020 Direct Marketing Merit Award
Agency:
Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York
Client:
Shine/MSD
Title:
Instrument of Hope
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_110M
Award:
2020 Direct Marketing Merit Award
Agency:
DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client:
Ubisoft
Title:
Green Dawn
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_111M
Award:
2020 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Mac Pro Packaging
Category:
Packaging / Mass-market
Annual ID:
OS_DE20_127M
Award:
2020 Design Merit Award
Agency:
Young & Laramore / Indianapolis, IN
Client:
Hotel Tango
Title:
Hotel Tango Packaging
Category:
Packaging / Mass-market
Annual ID:
OS_DE20_128M
Award:
2020 Mobile Merit Award
Agency:
thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client:
Edelweiss Air AG
Title:
Catch a Flight to Buenos Aires
Category:
Applications
Annual ID:
OS_MO20_028M
Award:
2020 Mobile Merit Award
Agency:
Isobar / France
Client:
Flying Blue
Title:
Jetlag Social Club
Category:
Applications
Annual ID:
OS_MO20_029M
Award:
2020 Mobile Merit Award
Agency:
FCB / Toronto
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Applications
Annual ID:
OS_MO20_030M
Award:
2020 Mobile Merit Award
Agency:
Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram
Client:
Samsung
Title:
Now, words aren't just heard, but felt.
Category:
Applications
Annual ID:
OS_MO20_031M
Award:
2020 Mobile Merit Award
Agency:
Jung von Matt/Limmat / Zurich
Client:
Samsung Switzerland
Title:
A Touch of History
Category:
Applications
Annual ID:
OS_MO20_032M
Award:
2020 Mobile Merit Award
Agency:
Wunderman Thompson / Taipei
Client:
Taipei Blood Center
Title:
Blood Beacon
Category:
Applications
Annual ID:
OS_MO20_033M
Award:
2020 Mobile Merit Award
Agency:
Cheil / Hong Kong
Client:
The Hong Kong Stroke Association
Title:
Fatal Recognition
Category:
Applications
Annual ID:
OS_MO20_034M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Packaging
Annual ID:
OS_HW20_040M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Serviceplan China / Beijing
Client:
San Jiu Medicine Trade Co.,Ltd.
Title:
999 LOVE WITHOUT ITCH OF HEART Lipstick
Category:
Packaging
Annual ID:
OS_HW20_041M
Award:
2020 Radio & Audio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost
Category:
Craft / Use of Music
Annual ID:
OS_RA20_061M
Award:
2020 Radio & Audio Merit Award
Agency:
Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto
Client:
SingleCut Beersmiths
Title:
Big in Japan
Category:
Craft / Use of Music
Annual ID:
OS_RA20_062M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Adidas do Brasil
Title:
Jesus our Supporter
Category:
Brand Installations
Annual ID:
OS_EX20_043M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Amplify / London
Client:
Airbnb
Title:
A Night At... The Louvre
Category:
Brand Installations
Annual ID:
OS_EX20_044M
Award:
2020 Experiential & Immersive Merit Award
Agency:
TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client:
ANZ Bank
Title:
Signs Of Love
Category:
Brand Installations
Annual ID:
OS_EX20_045M
Award:
2020 Experiential & Immersive Merit Award
Agency:
FCB / Toronto
Client:
BMW
Title:
Stage Your Driveway
Category:
Brand Installations
Annual ID:
OS_EX20_046M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client:
BURGER KING Deutschland GmbH
Title:
Spoiler WHOPPER®
Category:
Brand Installations
Annual ID:
OS_EX20_047M
Award:
2020 Experiential & Immersive Merit Award
Agency:
No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto
Client:
Canadian Centre for Child Protection
Title:
Lolli: The Exhibit Nobody Wants to Talk About
Category:
Brand Installations
Annual ID:
OS_EX20_048M
Award:
2020 Experiential & Immersive Merit Award
Agency:
la chose / Paris + Handicap International / Paris
Client:
Handicap International
Title:
Le Civil Inconnu
Category:
Brand Installations
Annual ID:
OS_EX20_049M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Brand Installations
Annual ID:
OS_EX20_050M
Award:
2020 Experiential & Immersive Merit Award
Agency:
McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client:
Help for Heroes
Title:
40,000 Strong
Category:
Brand Installations
Annual ID:
OS_EX20_051M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Brand Installations
Annual ID:
OS_EX20_052M
Award:
2020 Direct Marketing Merit Award
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
Integrated Campaign
Annual ID:
OS_DI20_112M
Award:
2020 Direct Marketing Merit Award
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Integrated Campaign
Annual ID:
OS_DI20_113M
Award:
2020 Direct Marketing Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Lotto NZ
Title:
L05T
Category:
Integrated Campaign
Annual ID:
OS_DI20_114M
Award:
2020 Direct Marketing Merit Award
Agency:
MLA / Sydney + The Monkeys / Sydney
Client:
MLA
Title:
New Australia Land
Category:
Integrated Campaign
Annual ID:
OS_DI20_115M
Award:
2020 Direct Marketing Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
NZ Transport Agency
Title:
Belted Survivors
Category:
Integrated Campaign
Annual ID:
OS_DI20_116M
Award:
2020 Integrated Merit Award
Agency:
McCann / London + Craft/McCann / London + Momentum / London
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Brand Transformation
Annual ID:
OS_IG20_036M
Award:
2020 Mobile Merit Award
Agency:
thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client:
Edelweiss Air AG
Title:
Catch a Flight to Buenos Aires
Category:
Craft / Use of Technology
Annual ID:
OS_MO20_048M
Award:
2020 Mobile Merit Award
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Craft / Use of Technology
Annual ID:
OS_MO20_049M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client:
Daiki Angel Help inc.
Title:
The Restaurant of Mistaken Orders
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW20_033M