The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Philharmonic Prints
Agency: Scholz & Friends / Germany
Client: Berliner Philharmonie Category: Posters / Series
Sayakaboshi Elementary School
Agency: Droga5 Tokyo, part of Accenture Song / Tokyo + Black Cat White Cat Music / Tokyo + Aoi Pro. Inc. / Tokyo
Client: Sayakaboshi Elementary School Category: Posters / Series
Doki Doki: Posters You Can Hear
Agency: No Fixed Address / Toronto
Client: Doki Doki Category: Posters / Series
BEYOND THE STORM CLOUDS
Agency: DENTSU INC. / Tokyo + Dentsu Creative Pictures Inc. / Tokyo
Client: JAXA Category: Posters / Series
Sanlian Humanistic Vernacular Season
Agency: another design / Guangzhou
Client: Sanlian City for Humanity Category: Posters / Series
It works.
Agency: DENTSU INC. / Tokyo
Client: THE YOSHIDA HIDEO MEMORIAL FOUNDATION / AD MUSEUM TOKYO Category: Posters / Series
DIARY OF GLORY
Agency: DENTSU INC. / Tokyo
Client: The Dentsu Advertising Awards 76th Anniversary Category: Posters / Series
LIVE! YOURSELF
Agency: SHA inc. / Tokyo + PARADOX inc. / Tokyo
Client: AFURI Category: Posters / Series
mieux
Agency: SECAI Inc. / Kyoto + Yu Inoue / Tokyo + Toru Sharyo / Tokyo
Client: Nakaume Woven Labels.Co., ltd. Category: Craft / Printing & Paper Craft
Black Lights
Agency: AlmapBBDO / Sao Paulo + Dialeto Studio / Sao Paulo + Raw Audio / Sao Paulo
Client: Bradesco Seguros & Empregue Afro/GOMA & Museu Afro-UFBA Category: Craft / Printing & Paper Craft
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung Category: Editorial / Magazines & Newspapers
THE WORLD’S FIRST BUILDABLE MAGAZINE COVER
Agency: Our LEGO Agency / Shanghai + STUFF STUDIO / Shanghai
Client: LEGO Category: Editorial / Magazines & Newspapers
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Innovation / Use of Media in Design
The Spot
Agency: Ogilvy Australia / Sydney + The Glue Society / Sydney
Client: Bristol Myers Squibb and La Roche Posay Category: Innovation / Use of Media in Design
The full picture
Agency: Saatchi & Saatchi Germany / Düsseldorf
Client: yeswecan!cer Category: Craft / Art Direction
Apple 100 Best Albums
Agency: TBWA\Media Arts Lab / Los Angeles + Model Citizen + BeGrizzlee + MNFST
Client: Apple Category: Craft / Art Direction
It works.
Agency: DENTSU INC. / Tokyo
Client: THE YOSHIDA HIDEO MEMORIAL FOUNDATION / AD MUSEUM TOKYO Category: Craft / Art Direction
Move forward.
Agency: DENTSU INC. / Tokyo + SHOEI Inc. / Tokyo + Soda! Communications Inc. / Tokyo
Client: THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT Category: Craft / Art Direction
Tell Your Universe
Agency: DENTSU INC. / Tokyo
Client: Nikkei Inc. / The Nikkei Hoshi Awards Category: Craft / Art Direction
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health Category: Craft / Art Direction
Most Searched Playground: Paris 2024
Agency: Google / Mountain View
Client: Google Category: Craft / Illustration
Shot on Faber-Castell
Agency: DAVID / São Paulo + Faber-Castell / SAO PAULO
Client: Faber-Castell Category: Craft / Illustration
Sayakaboshi Elementary School
Agency: Droga5 Tokyo, part of Accenture Song / Tokyo + Black Cat White Cat Music / Tokyo + Aoi Pro. Inc. / Tokyo
Client: Sayakaboshi Elementary School Category: Craft / Illustration
Packed Full Of History
Agency: CHEP Network
Client: Samsung Australia Category: Packaging / Specialty / Limited Edition
Apple Pencil Pro Packaging
Agency: Apple Marcom
Client: Apple Category: Packaging / Specialty / Limited Edition
Chocolat des Françaises
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Eddy Animation / Paris
Client: Chocolat des Français Category: Packaging / Specialty / Limited Edition
Other Hand
Agency: Goodby Silverstein & Partners
Client: Cheetos Category: Packaging / Specialty / Limited Edition
Full Pin Gourmet Mushrooms Rebrand
Agency: Rethink / Toronto + Full Pin / Montreal
Client: Full Pin Category: Brand Identity / Rebranding
Putting the Society back into the RSPCA
Agency: Jones Knowles Ritchie + Studio Drama / London
Client: RSPCA Category: Brand Identity / Rebranding
Savor Our Tradition
Agency: Jones Knowles Ritchie
Client: Manischewitz Category: Brand Identity / Rebranding
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Brand Identity / Rebranding
First Street Foundation Rebranding
Agency: View Source / Brooklyn
Client: First Street Foundation Category: Brand Identity / Rebranding
Google Sans Flex — Pushing the boundaries
Agency: Studio Dumbar/DEPT® + Google Design / California
Client: Google Design Category: Typography / Dynamic / In Motion
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Design for Good
Life-saving Bathhouse
Agency: INNOCEAN / Seoul + GUBO Architects / Seoul + Assemble In / Seoul + studio Delyte / Seoul
Client: World Vision Category: Design for Good
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear Category: Design for Good
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung Category: Design for Good
Pin It On Them
Agency: luquire / Charlotte + Company 3 / Atlanta
Client: Change The Ref Category: Design for Good
Tutu Academy
Agency: Design Army / Washington DC
Client: Hong Kong Ballet Category: Moving Image / Single
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Moving Image / Single
Kleenex Brand Identity Refresh - System
Agency: Turner Duckworth / New York + Kimberly-Clark
Client: Kleenex Category: Brand Identity / System
Kulturhavna – An identity shaped by people
Agency: ANTI / Oslo
Client: Sørsida Utvikling AS Category: Brand Identity / System
Designing Paris 2024
Agency: W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client: PARIS 2024 COJOP Category: Brand Identity / System
Amazon Brand Architecture
Agency: Amazon XCM + Koto
Client: Amazon Category: Brand Identity / System
Award:
2025 Design Merit Award
Agency:
Scholz & Friends / Germany
Client:
Berliner Philharmonie
Title:
The Philharmonic Prints
Category:
Posters / Series
Annual ID:
OS25_DE095M
Award:
2025 Design Merit Award
Agency:
Droga5 Tokyo, part of Accenture Song / Tokyo + Black Cat White Cat Music / Tokyo + Aoi Pro. Inc. / Tokyo
Client:
Sayakaboshi Elementary School
Title:
Sayakaboshi Elementary School
Category:
Posters / Series
Annual ID:
OS25_DE096M
Award:
2025 Design Merit Award
Agency:
No Fixed Address / Toronto
Client:
Doki Doki
Title:
Doki Doki: Posters You Can Hear
Category:
Posters / Series
Annual ID:
OS25_DE097M
Award:
2025 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative Pictures Inc. / Tokyo
Client:
JAXA
Title:
BEYOND THE STORM CLOUDS
Category:
Posters / Series
Annual ID:
OS25_DE098M
Award:
2025 Design Merit Award
Agency:
another design / Guangzhou
Client:
Sanlian City for Humanity
Title:
Sanlian Humanistic Vernacular Season
Category:
Posters / Series
Annual ID:
OS25_DE099M
Award:
2025 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
THE YOSHIDA HIDEO MEMORIAL FOUNDATION / AD MUSEUM TOKYO
Title:
It works.
Category:
Posters / Series
Annual ID:
OS25_DE100M
Award:
2025 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
The Dentsu Advertising Awards 76th Anniversary
Title:
DIARY OF GLORY
Category:
Posters / Series
Annual ID:
OS25_DE101M
Award:
2025 Design Merit Award
Agency:
SHA inc. / Tokyo + PARADOX inc. / Tokyo
Client:
AFURI
Title:
LIVE! YOURSELF
Category:
Posters / Series
Annual ID:
OS25_DE102M
Award:
2025 Design Merit Award
Agency:
SECAI Inc. / Kyoto + Yu Inoue / Tokyo + Toru Sharyo / Tokyo
Client:
Nakaume Woven Labels.Co., ltd.
Title:
mieux
Category:
Craft / Printing & Paper Craft
Annual ID:
OS25_DE141M
Award:
2025 Design Merit Award
Agency:
AlmapBBDO / Sao Paulo + Dialeto Studio / Sao Paulo + Raw Audio / Sao Paulo
Client:
Bradesco Seguros & Empregue Afro/GOMA & Museu Afro-UFBA
Title:
Black Lights
Category:
Craft / Printing & Paper Craft
Annual ID:
OS25_DE142M
Award:
2025 Design Merit Award
Agency:
Scholz & Friends / Germany
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS25_DE063M
Award:
2025 Design Merit Award
Agency:
Our LEGO Agency / Shanghai + STUFF STUDIO / Shanghai
Client:
LEGO
Title:
THE WORLD’S FIRST BUILDABLE MAGAZINE COVER
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS25_DE064M
Award:
2025 Design Merit Award
Agency:
Hornet / New York + Apple
Client:
Apple
Title:
Evergreen
Category:
Moving Image / Series
Annual ID:
OS25_DE116M
Award:
2025 Design Merit Award
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Innovation / Use of Media in Design
Annual ID:
OS25_DE149M
Award:
2025 Design Merit Award
Agency:
Ogilvy Australia / Sydney + The Glue Society / Sydney
Client:
Bristol Myers Squibb and La Roche Posay
Title:
The Spot
Category:
Innovation / Use of Media in Design
Annual ID:
OS25_DE150M
Award:
2025 Design Merit Award
Agency:
Saatchi & Saatchi Germany / Düsseldorf
Client:
yeswecan!cer
Title:
The full picture
Category:
Craft / Art Direction
Annual ID:
OS25_DE128M
Award:
2025 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Model Citizen + BeGrizzlee + MNFST
Client:
Apple
Title:
Apple 100 Best Albums
Category:
Craft / Art Direction
Annual ID:
OS25_DE129M
Award:
2025 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
THE YOSHIDA HIDEO MEMORIAL FOUNDATION / AD MUSEUM TOKYO
Title:
It works.
Category:
Craft / Art Direction
Annual ID:
OS25_DE130M
Award:
2025 Design Merit Award
Agency:
DENTSU INC. / Tokyo + SHOEI Inc. / Tokyo + Soda! Communications Inc. / Tokyo
Client:
THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
Title:
Move forward.
Category:
Craft / Art Direction
Annual ID:
OS25_DE131M
Award:
2025 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Nikkei Inc. / The Nikkei Hoshi Awards
Title:
Tell Your Universe
Category:
Craft / Art Direction
Annual ID:
OS25_DE132M
Award:
2025 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Craft / Art Direction
Annual ID:
OS25_DE133M
Award:
2025 Design Merit Award
Agency:
Google / Mountain View
Client:
Google
Title:
Most Searched Playground: Paris 2024
Category:
Craft / Illustration
Annual ID:
OS25_DE134M
Award:
2025 Design Merit Award
Agency:
DAVID / São Paulo + Faber-Castell / SAO PAULO
Client:
Faber-Castell
Title:
Shot on Faber-Castell
Category:
Craft / Illustration
Annual ID:
OS25_DE135M
Award:
2025 Design Merit Award
Agency:
Droga5 Tokyo, part of Accenture Song / Tokyo + Black Cat White Cat Music / Tokyo + Aoi Pro. Inc. / Tokyo
Client:
Sayakaboshi Elementary School
Title:
Sayakaboshi Elementary School
Category:
Craft / Illustration
Annual ID:
OS25_DE136M
Award:
2025 Design Merit Award
Agency:
CHEP Network
Client:
Samsung Australia
Title:
Packed Full Of History
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS25_DE076M
Award:
2025 Design Merit Award
Agency:
Apple Marcom
Client:
Apple
Title:
Apple Pencil Pro Packaging
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS25_DE077M
Award:
2025 Design Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Eddy Animation / Paris
Client:
Chocolat des Français
Title:
Chocolat des Françaises
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS25_DE078M
Award:
2025 Design Merit Award
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
Other Hand
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS25_DE079M
Award:
2025 Design Merit Award
Agency:
Rethink / Toronto + Full Pin / Montreal
Client:
Full Pin
Title:
Full Pin Gourmet Mushrooms Rebrand
Category:
Brand Identity / Rebranding
Annual ID:
OS25_DE052M
Award:
2025 Design Merit Award
Agency:
Jones Knowles Ritchie + Studio Drama / London
Client:
RSPCA
Title:
Putting the Society back into the RSPCA
Category:
Brand Identity / Rebranding
Annual ID:
OS25_DE053M
Award:
2025 Design Merit Award
Agency:
Jones Knowles Ritchie
Client:
Manischewitz
Title:
Savor Our Tradition
Category:
Brand Identity / Rebranding
Annual ID:
OS25_DE054M
Award:
2025 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Brand Identity / Rebranding
Annual ID:
OS25_DE055M
Award:
2025 Design Merit Award
Agency:
View Source / Brooklyn
Client:
First Street Foundation
Title:
First Street Foundation Rebranding
Category:
Brand Identity / Rebranding
Annual ID:
OS25_DE056M
Award:
2025 Design Merit Award
Agency:
Studio Dumbar/DEPT® + Google Design / California
Client:
Google Design
Title:
Google Sans Flex — Pushing the boundaries
Category:
Typography / Dynamic / In Motion
Annual ID:
OS25_DE068M
Award:
2025 Design Merit Award
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Design for Good
Annual ID:
OS25_DE119M
Award:
2025 Design Merit Award
Agency:
INNOCEAN / Seoul + GUBO Architects / Seoul + Assemble In / Seoul + studio Delyte / Seoul
Client:
World Vision
Title:
Life-saving Bathhouse
Category:
Design for Good
Annual ID:
OS25_DE120M
Award:
2025 Design Merit Award
Agency:
McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Design for Good
Annual ID:
OS25_DE121M
Award:
2025 Design Merit Award
Agency:
Scholz & Friends / Germany
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Design for Good
Annual ID:
OS25_DE122M
Award:
2025 Design Merit Award
Agency:
Leo / Dubai
Client:
Prototype Studio
Title:
Zael - The Disappearing Font
Category:
Design for Good
Annual ID:
OS25_DE123M
Award:
2025 Design Merit Award
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Design for Good
Annual ID:
OS25_DE124M
Award:
2025 Design Merit Award
Agency:
luquire / Charlotte + Company 3 / Atlanta
Client:
Change The Ref
Title:
Pin It On Them
Category:
Design for Good
Annual ID:
OS25_DE125M
Award:
2025 Design Merit Award
Agency:
Ogilvy / Bengaluru
Client:
Titan Eye +
Title:
Eye Test Menu
Category:
Design for Good
Annual ID:
OS25_DE126M
Award:
2025 Design Merit Award
Agency:
Design Army / Washington DC
Client:
Hong Kong Ballet
Title:
Tutu Academy
Category:
Moving Image / Single
Annual ID:
OS25_DE114M
Award:
2025 Design Merit Award
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Moving Image / Single
Annual ID:
OS25_DE115M
Award:
2025 Design Merit Award
Agency:
Turner Duckworth / New York + Kimberly-Clark
Client:
Kleenex
Title:
Kleenex Brand Identity Refresh - System
Category:
Brand Identity / System
Annual ID:
OS25_DE047M
Award:
2025 Design Merit Award
Agency:
Sid Lee + Fila / New York
Client:
Fila
Title:
Bellissimo
Category:
Brand Identity / System
Annual ID:
OS25_DE048M
Award:
2025 Design Merit Award
Agency:
ANTI / Oslo
Client:
Sørsida Utvikling AS
Title:
Kulturhavna – An identity shaped by people
Category:
Brand Identity / System
Annual ID:
OS25_DE049M
Award:
2025 Design Merit Award
Agency:
W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client:
PARIS 2024 COJOP
Title:
Designing Paris 2024
Category:
Brand Identity / System
Annual ID:
OS25_DE050M
Award:
2025 Design Merit Award
Agency:
Amazon XCM + Koto
Client:
Amazon
Title:
Amazon Brand Architecture
Category:
Brand Identity / System
Annual ID:
OS25_DE051M
Award:
2025 Design Merit Award
Agency:
Uncommon Creative Studio / London
Client:
Vimeo
Title:
REFRAME
Category:
Out of Home / Series
Annual ID:
OS25_DE103M