The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
"See you later"
Agency: JWT / FABRIKANT / Zurich
Client: Kimberly-Clark GmbH
Category: Newspaper / Full Page or Spread - Single
Points: 10.0
Play-Doh
Agency: DDB, Paris / Paris
Client: Hasbro
Category: Newspaper / Full Page or Spread - Single
Points: 10.0
Interruptions
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Bayer
Category: Newspaper / Full Page or Spread - Campaign
Points: 10.0
POOL
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA
Category: Magazine / Full Page or Spread - Single
Points: 10.0
Wound
Agency: TBWA ESPANA / MADRID
Client: SONY COMPUTER ENTERTAINMENT
Category: Magazine / Full Page or Spread - Single
Points: 10.0
Wound
Agency: TBWA ESPANA / MADRID
Client: SONY COMPUTER ENTERTAINMENT
Category: Collateral / Posters - Single
Points: 10.0
Bounty Picks It Up - "Ice Cream"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty
Category: Collateral / Posters - Single
Points: 10.0
Drive Carefully
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA
Category: Collateral / Posters - Campaign
Points: 10.0
FASHION LAUNDRY
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G (INT'L OPERATIONS), LTD.
Category: Collateral / P.O.P. and In-store - Single
Points: 10.0
Anta “shoebox” installation
Agency: JWT Shanghai / Shanghai
Client: Anta
Category: Collateral / P.O.P. and In-store - Campaign
Points: 10.0
Pub Paintings
Agency: TBWA\Chiat\Day / New York
Client: Jameson
Category: Collateral / P.O.P. and In-store - Campaign
Points: 10.0
Mugshots
Agency: Fuel Euro RSCG/ Lisbon / Lisboa
Client: Amnesty International - Portugal
Category: Public Service / Newspaper or Magazine - Campaign
Points: 10.0
Nothing But Potential - "Walk Faster"
Agency: Leo Burnett / Toronto
Client: Raising The Roof
Category: Public Service / Outdoor and Posters - Single
Points: 10.0
Mugshots
Agency: Fuel Euro RSCG/ Lisbon / Lisboa
Client: Amnesty International - Portugal
Category: Public Service / Outdoor and Posters - Campaign
Points: 10.0
The Steve Jobs Moment of Silence
Agency: KNARF® / New York
Client: Moment of Silence Inc.
Category: Public Service / Collateral - Single
Points: 10.0
Share with those who need
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho
Category: Public Service / Collateral - Campaign
Points: 10.0
Rewind
Agency: Bates Malaysia / Kuala Lumpur
Client: Fly FM
Category: Public Service / Radio - Single
Points: 10.0
Anytime
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: BFM Media Sdn Bhd
Category: Public Service / Radio - Campaign
Points: 10.0
OFFICE
Agency: Ogilvy / Mexico, D.F.
Client: Asociacion Mexicana de Instituciones de Seguros/AMIS
Category: Public Service / Television - Single
Points: 10.0
Adopt US Kids Campaign
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: Ad Council
Category: Public Service / Television - Campaign
Points: 10.0
Killer Bees
Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client: Mai Tan co.,Ltd.
Category: Consumer Radio / Single
Points: 10.0
Sticked Campaign
Agency: DDB Mexico / Distrito Federal
Client: Henkel Mexico
Category: Consumer Radio / Campaign
Points: 10.0
Legacy
Agency: Wieden + Kennedy, Portland / Portland
Client: Levi's
Category: Consumer Television / 60 Second - Single
Points: 10.0
Alec's Kidney
Agency: The Brooklyn Brothers / New York
Client: New Era
Category: Consumer Television / 60 Second - Single
Points: 10.0
Younger Skin
Agency: The Martin Agency / Richmond
Client: Walmart
Category: Consumer Television / :30/:25 - Single
Points: 10.0
Translator
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Consumer Television / :30/:25 - Single
Points: 10.0
Starburst - Dog
Agency: TBWAChiatDay, New York / New York
Client: Wrigley
Category: Consumer Television / :30/:25 - Single
Points: 10.0
Cable Effects
Agency: Grey / New York
Client: DIRECTV
Category: Consumer Television / :30/:25 - Campaign
Points: 10.0
This Is SportsCenter: Photo Album
Agency: Wieden + Kennedy / New York
Client: ESPN This Is Sports Center
Category: Consumer Television / :20 and Under - Single
Points: 10.0
Tea
Agency: McCann Manchester / Prestbury
Client: Aldi Stores Ltd
Category: Consumer Television / :20 and Under - Single
Points: 10.0
Aldi Like Brands
Agency: McCann Manchester / Prestbury
Client: Aldi Stores Ltd
Category: Consumer Television / :20 and Under - Campaign
Points: 10.0
Watch Something You Haven't Seen TV Campaign
Agency: BBDO / New York
Client: HBO
Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 10.0
Walk of Shame
Agency: DDB UK / LONDON
Client: Harvey Nichols
Category: Consumer Television / Under $80K Budget - Single
Points: 10.0
Russell Falls
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan
Category: Cinema Advertising / Short Form - Under :90 - Single
Points: 10.0
Tiguan - Cross Country
Agency: DDB Sydney / Sydney
Client: Volkswagen
Category: Branded Content / Television
Points: 10.0
Cat
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada
Category: Non-Broadcast / Online
Points: 10.0
UNICEF: Good Shirts
Agency: BBH / New York
Client: UNICEF
Category: Innovation in Advertising / Single or Campaign
Points: 10.0
American Rom
Agency: Bv McCann Erickson Romania / Bucharest
Client: Kandia Dulce
Category: Integrated Branding / Consumer Campaign
Points: 10.0
Code: NOAH
Agency: Jung von Matt AG / Hamburg
Client: Noah animal protection
Category: Experiential Advertising / Events and Competitions
Points: 10.0
The Return of Dictator Ben Ali
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: Engagement Citoyen
Category: Experiential Advertising / Installations
Points: 10.0
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana
Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 10.0
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans
Category: Out Of Home / Digital / Electronic - Single or Campaign
Points: 10.0
Run With Ryan
Agency: VITRO / San Diego
Client: ASICS
Category: Out Of Home / Digital / Electronic - Single or Campaign
Points: 10.0
The Date
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken
Category: Consumer Television / Over 60 second - Single
Points: 10.0
Love the Game
Agency: Wieden+Kennedy New York / New York
Client: JORDAN
Category: Consumer Television / Over 60 second - Single
Points: 10.0
1882 Anxious People and a pen cap
Agency: MADRE / Capital Federal
Client: Destilados Argentinos S.A.
Category: Consumer Television / Over 60 second - Single
Points: 10.0
Second Look Detroit
Agency: Fallon / Minneapolis
Client: H&R Block
Category: Branded Content / Online
Points: 10.0
OK GO
Agency: Goodby Silverstein & Partners / San Francisco
Client: Chevrolet
Category: Branded Content / Music Videos
Points: 10.0
Oceans of Treasures
Agency: 180LA / Santa Monica
Client: Sony Electronics
Category: Branded Content / Games
Points: 10.0
Limited Edition
Agency: M & C Saatchi / Sydney
Client: Sydney Dogs and Cats Home
Category: Integrated Branding / Public Service Campaign
Points: 10.0
Client:
Kimberly-Clark GmbH
Title:
"See you later"
Category:
Newspaper / Full Page or Spread - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Hasbro
Title:
Play-Doh
Category:
Newspaper / Full Page or Spread - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Bayer
Title:
Interruptions
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
VOLKSWAGEN DE ARGENTINA
Title:
POOL
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
SONY COMPUTER ENTERTAINMENT
Title:
Wound
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
SONY COMPUTER ENTERTAINMENT
Title:
Wound
Category:
Collateral / Posters - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Ice Cream"
Category:
Collateral / Posters - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
VOLKSWAGEN DE ARGENTINA
Title:
Drive Carefully
Category:
Collateral / Posters - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
P&G (INT'L OPERATIONS), LTD.
Title:
FASHION LAUNDRY
Category:
Collateral / P.O.P. and In-store - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Anta
Title:
Anta “shoebox” installation
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Jameson
Title:
Pub Paintings
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Amnesty International - Portugal
Title:
Mugshots
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Raising The Roof
Title:
Nothing But Potential - "Walk Faster"
Category:
Public Service / Outdoor and Posters - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Amnesty International - Portugal
Title:
Mugshots
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Moment of Silence Inc.
Title:
The Steve Jobs Moment of Silence
Category:
Public Service / Collateral - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Casa do Zezinho
Title:
Share with those who need
Category:
Public Service / Collateral - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Fly FM
Title:
Rewind
Category:
Public Service / Radio - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
BFM Media Sdn Bhd
Title:
Anytime
Category:
Public Service / Radio - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Asociacion Mexicana de Instituciones de Seguros/AMIS
Title:
OFFICE
Category:
Public Service / Television - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Ad Council
Title:
Adopt US Kids Campaign
Category:
Public Service / Television - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Mai Tan co.,Ltd.
Title:
Killer Bees
Category:
Consumer Radio / Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Henkel Mexico
Title:
Sticked Campaign
Category:
Consumer Radio / Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Levi's
Title:
Legacy
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
New Era
Title:
Alec's Kidney
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Walmart
Title:
Younger Skin
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Translator
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Wrigley
Title:
Starburst - Dog
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
DIRECTV
Title:
Cable Effects
Category:
Consumer Television / :30/:25 - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
ESPN This Is Sports Center
Title:
This Is SportsCenter: Photo Album
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Aldi Stores Ltd
Title:
Tea
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Aldi Stores Ltd
Title:
Aldi Like Brands
Category:
Consumer Television / :20 and Under - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Watch Something You Haven't Seen TV Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Harvey Nichols
Title:
Walk of Shame
Category:
Consumer Television / Under $80K Budget - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Lion Nathan
Title:
Russell Falls
Category:
Cinema Advertising / Short Form - Under :90 - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Tiguan - Cross Country
Category:
Branded Content / Television
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Wrigley Canada
Title:
Cat
Category:
Non-Broadcast / Online
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
UNICEF
Title:
UNICEF: Good Shirts
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Kandia Dulce
Title:
American Rom
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Noah animal protection
Title:
Code: NOAH
Category:
Experiential Advertising / Events and Competitions
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Engagement Citoyen
Title:
The Return of Dictator Ben Ali
Category:
Experiential Advertising / Installations
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Tropicana
Title:
Billboard powered by oranges
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz Vans
Title:
Key to Viano
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
ASICS
Title:
Run With Ryan
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Heineken
Title:
The Date
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
JORDAN
Title:
Love the Game
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Destilados Argentinos S.A.
Title:
1882 Anxious People and a pen cap
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
H&R Block
Title:
Second Look Detroit
Category:
Branded Content / Online
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Chevrolet
Title:
OK GO
Category:
Branded Content / Music Videos
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Sony Electronics
Title:
Oceans of Treasures
Category:
Branded Content / Games
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Sydney Dogs and Cats Home
Title:
Limited Edition
Category:
Integrated Branding / Public Service Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
