The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss
Category: Online Films & Video / Long Form - Single
Points: 50.0
Philips Obsessed with sound
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips
Category: Websites / Consumer Goods
Points: 25.0
A new warrior
Agency: DDB, Paris / Paris
Client: Greenpeace
Category: Websites / Public Service/Non-Profit
Points: 25.0
Bear 71
Agency: Jam3 / Toronto
Client: National Film Board
Category: Websites / Public Service/Non-Profit
Points: 25.0
Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe
Category: Websites / Social Networks/Community
Points: 25.0
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
The Canvas Experiment
Agency: Perfect Fools / Stockholm
Client: Converse EMEA
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
Sonic Launch
Agency: Goodby Silverstein & Partners / San Francisco
Client: Chevrolet
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
Your Mom Hates Dead Space 2
Agency: Draftfcb San Francisco / San Francisco
Client: Electronic Arts
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 25.0
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google
Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham
Category: Interactive Advertising / Public Service/Non-Profit
Points: 25.0
Mano y Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Online Films & Video / Event or Live Webcast - Single
Points: 25.0
Rear View Girls - Los Angeles
Agency: Colenso BBDO / Auckland
Client: Levi Strauss & Co, San Francisco
Category: Online Films & Video / Short Form - Single
Points: 25.0
Michael
Agency: Deutsch / Los Angeles
Client: Sony Computer Entertainment America
Category: Online Films & Video / Short Form - Single
Points: 25.0
Touch the Rainbow
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada
Category: Online Films & Video / Short Form - Series/Episodes
Points: 25.0
Celebrate the Era
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pacific Standard Time
Category: Online Films & Video / Long Form - Series/Episodes
Points: 25.0
Autodance
Agency: CP+B / Gothenburg
Client: Ubisoft
Category: Mobile Applications/Sites / Branded Games
Points: 25.0
TRAM SIGHTSEEING
Agency: Forsman & Bodenfors / Gothenburg
Client: VÄSTTRAFIK
Category: Mobile Applications/Sites / Services
Points: 25.0
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster
Category: Interactive Advertising / Self-Promotion
Points: 25.0
Slavery Footprint
Agency: MUH·TAY·ZIK | HOF·FER / San Francisco
Client: Call + Response and the US State Department
Category: Craft / Interface Design
Points: 25.0
The Beauty of a Second
Agency: Leo Burnett Milan / Milan
Client: Montblanc International GmbH
Category: Craft / Typography
Points: 25.0
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google
Category: Craft / Animation/Motion Graphics
Points: 25.0
Philips Obsessed with sound
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips
Category: Craft / Sound Design
Points: 25.0
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster
Category: Social Media / Best Use of Social Media
Points: 25.0
OK Go - All Is Not Lost -
Agency: Hakuhodo Inc. / Tokyo
Client: Google Inc.
Category: Online Films & Video / Music Videos
Points: 25.0
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries
Category: Brand Transformation / Single
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss
Category: Online Films & Video / Long Form - Single
Points: 25.0
Devastating Explosions
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Websites / Consumer Goods
Points: 15.0
Work Connects Us All
Agency: SS+K / New York
Client: AFL-CIO
Category: Websites / Corporate Website
Points: 15.0
Lullabies
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA
Category: Websites / Durable Goods
Points: 15.0
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham
Category: Websites / Public Service/Non-Profit
Points: 15.0
Slavery Footprint
Agency: MUH·TAY·ZIK | HOF·FER / San Francisco
Client: Call + Response and the US State Department
Category: Websites / Public Service/Non-Profit
Points: 15.0
The Black Mamba
Agency: R/GA / New York
Client: Nike
Category: Websites / Social Networks/Community
Points: 15.0
John Lewis Banners
Agency: Digital Production Company: unit9 / London
Client: Adam&Eve
Category: Interactive Advertising / Banners - Dynamic - Single
Points: 15.0
Infuse Screen Test
Agency: BBDO / New York
Client: AT&T
Category: Interactive Advertising / Banners - Dynamic - Campaign
Points: 15.0
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 15.0
The Ecosphere Project
Agency: HEIMAT / Berlin
Client: CNN International
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 15.0
MANta Clause
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
The Unstoppable Tour
Agency: McKinney / durham
Client: EAS
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 15.0
Skittles Super Mega Rainbow Updater
Agency: TBWA / London
Client: Wrigley
Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
MINI Maps
Agency: DDB, Paris / Paris
Client: MINI France
Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
Underheard in New York
Agency: BBH / New York
Client: New York City Rescue Mission
Category: Interactive Advertising / Public Service/Non-Profit
Points: 15.0
Bungee Stunt
Agency: MTh (Motion Theory) / Los Angeles
Client: Chevrolet
Category: Online Films & Video / Event or Live Webcast - Single
Points: 15.0
Cat
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada
Category: Online Films & Video / Short Form - Single
Points: 15.0
Legendary Making of the Date
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken
Category: Online Films & Video / Short Form - Single
Points: 15.0
The Web Is What You Make Of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google
Category: Online Films & Video / Short Form - Series/Episodes
Points: 15.0
Client:
Greenpeace
Title:
A new warrior
Category:
Websites / E-Commerce
Award:
2012 Interactive Best of Show Pencil
Points:
50.0
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Award:
2012 Interactive Best of Show Pencil
Points:
50.0
Client:
Philips
Title:
Philips Obsessed with sound
Category:
Websites / Consumer Goods
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Greenpeace
Title:
A new warrior
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
National Film Board
Title:
Bear 71
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Mercedes-Benz Vans
Title:
Key to Viano
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Converse EMEA
Title:
The Canvas Experiment
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Chevrolet
Title:
Sonic Launch
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Electronic Arts
Title:
Your Mom Hates Dead Space 2
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Google
Title:
ROME - 3 Dreams of Black
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Mano y Mano en el Bano
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Levi Strauss & Co, San Francisco
Title:
Rear View Girls - Los Angeles
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Sony Computer Entertainment America
Title:
Michael
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Wrigley Canada
Title:
Touch the Rainbow
Category:
Online Films & Video / Short Form - Series/Episodes
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Pacific Standard Time
Title:
Celebrate the Era
Category:
Online Films & Video / Long Form - Series/Episodes
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Ubisoft
Title:
Autodance
Category:
Mobile Applications/Sites / Branded Games
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
VÄSTTRAFIK
Title:
TRAM SIGHTSEEING
Category:
Mobile Applications/Sites / Services
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Little Monster
Title:
Take This Lollipop
Category:
Interactive Advertising / Self-Promotion
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Call + Response and the US State Department
Title:
Slavery Footprint
Category:
Craft / Interface Design
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Montblanc International GmbH
Title:
The Beauty of a Second
Category:
Craft / Typography
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Google
Title:
ROME - 3 Dreams of Black
Category:
Craft / Animation/Motion Graphics
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Philips
Title:
Philips Obsessed with sound
Category:
Craft / Sound Design
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Little Monster
Title:
Take This Lollipop
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Google Inc.
Title:
OK Go - All Is Not Lost -
Category:
Online Films & Video / Music Videos
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
South African Breweries
Title:
Be the Coach
Category:
Brand Transformation / Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Greenpeace
Title:
A new warrior
Category:
Websites / E-Commerce
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Branded Games
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Devastating Explosions
Category:
Websites / Consumer Goods
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
AFL-CIO
Title:
Work Connects Us All
Category:
Websites / Corporate Website
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
IKEA
Title:
Lullabies
Category:
Websites / Durable Goods
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
ASOS
Title:
Urban Tour
Category:
Websites / E-Commerce
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Call + Response and the US State Department
Title:
Slavery Footprint
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
The Black Mamba
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Adam&Eve
Title:
John Lewis Banners
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
AT&T
Title:
Infuse Screen Test
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
James Ready
Title:
James Ready Spelling Bee Lottery
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
CNN International
Title:
The Ecosphere Project
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
MANta Clause
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
EAS
Title:
The Unstoppable Tour
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Wrigley
Title:
Skittles Super Mega Rainbow Updater
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
MINI France
Title:
MINI Maps
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
New York City Rescue Mission
Title:
Underheard in New York
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Chevrolet
Title:
Bungee Stunt
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Wrigley Canada
Title:
Cat
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Heineken
Title:
Legendary Making of the Date
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Google
Title:
The Web Is What You Make Of It
Category:
Online Films & Video / Short Form - Series/Episodes
Award:
2012 Interactive Silver Pencil
Points:
15.0
