The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA
Category: Brand Voice
Points: 21.0
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Brand Partnerships
Points: 21.0
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client: Budweiser
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.0
Victoria 1.8
Agency: Ogilvy / Mexico
Client: AB InBev Grupo Modelo Mexico
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.0
Cows' Menu
Agency: We Believers / New York
Client: Burger King Global
Category: Brand Transformation
Points: 21.0
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google
Category: Community Building
Points: 21.0
Invisible Hate
Agency: 22Squared / Atlanta + NAACP Atlanta + Uppercut / New York + m ss ng p eces / New York
Client: NAACP Atlanta
Category: Events & Experiential
Points: 21.0
Self-Timing Soap
Agency: ‿ and us / Dubai
Client: Deliveroo and Lush
Category: Brand Partnerships
Points: 21.0
She Can
Agency: SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo
Client: Ab InBev / Guarana Antarctica
Category: Brand Partnerships
Points: 21.0
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client: Canadian Women’s Foundation
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.0
The Kitchen is for Everyone
Agency: VMLY&R / Dubai
Client: General Mills - Betty Crocker
Category: Brand Transformation
Points: 21.0
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon
Category: Events & Experiential
Points: 21.0
Virtual Sentosa
Agency: BBH / Singapore + Sentosa Development Corporation / Singapore + Zeno Group / Singapore
Client: Sentosa Development Corporation
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.0
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Brand Voice
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
Mastercard
Title:
True Name
Category:
Brand Partnerships
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
Budweiser
Title:
Bigger Picture
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
AB InBev Grupo Modelo Mexico
Title:
Victoria 1.8
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
Burger King Global
Title:
Cows' Menu
Category:
Brand Transformation
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
Google
Title:
Google Black-Owned Friday
Category:
Community Building
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
NAACP Atlanta
Title:
Invisible Hate
Category:
Events & Experiential
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Brand Partnerships
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
Ab InBev / Guarana Antarctica
Title:
She Can
Category:
Brand Partnerships
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
General Mills - Betty Crocker
Title:
The Kitchen is for Everyone
Category:
Brand Transformation
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Events & Experiential
Award:
2021 Public Relations Silver Pencil
Points:
21.0