The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Marathon Walker
Agency: Ogilvy / Paris + Gang production / Paris
Client: Water for Africa
Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
Living Memories
Agency: Y&R New Zealand / Wellington
Client: Brake - The Road Safety Charity
Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Points: 5.0
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg
Client: United Nations World Food Programme
Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 5.0
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime)
Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 5.0
Give Mom Back Her Name
Agency: Impact BBDO / Dubai
Client: UN Women
Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 5.0
The Gay Sweater
Agency: Saatchi & Saatchi Canada / Toronto + Golin / Chicago + Republic / Toronto
Client: The Canadian Centre for Gender and Sexual Diversity
Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 5.0
The Unconventional Oven
Agency: DDB Group / Melbourne
Client: Kidsafe
Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 5.0
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss
Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 5.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil
Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
The Face of Litter
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Hong Kong CleanUp
Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
Ashes
Agency: McCann / Madrid
Client: CampofrÃo
Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom
Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
Music vs Gun Violence
Agency: Leo Burnett / Chicago
Client: Chicago Ideas
Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Points: 5.0
The Namechanger
Agency: Jung von Matt AG / Hamburg
Client: Deutsches Kinderhilfswerk
Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
The McWhopper Proposal
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King
Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client: Sport Clube do Recife
Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee
Category: Craft - Brand Voice / Brand Voice
Points: 5.0
Feel Every Smile
Agency: J. Walter Thompson / London
Client: Listerine
Category: Craft - Brand Voice / Brand Voice
Points: 5.0
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble
Category: Craft - Brand Voice / Brand Voice
Points: 5.0
Missing Type
Agency: Engine / London
Client: Engine
Category: Craft - Brand Voice / Brand Voice
Points: 5.0
Wishes for Baby
Agency: Weber Shandwick / New York, Boston
Client: Fisher-Price
Category: Craft - Brand Voice / Brand Voice
Points: 5.0
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII
Category: Craft - Brand Voice / Brand Voice
Points: 5.0
Chicken Tweet Betty
Agency: Marketforce / Perth
Client: Chicken Treat
Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Points: 5.0
Real McCann vs Mad Men McCann
Agency: McCann Worldgroup / New York
Client: McCann Worldgroup
Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Points: 5.0
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee
Category: Consumer - Brands, Products & Services / Community Building
Points: 5.0
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's
Category: Consumer - Brands, Products & Services / Media Relations
Points: 5.0
The Guy Who Cut Everything in Half
Agency: Serviceplan / Munich
Client: Deutscher Anwaltverein
Category: Consumer - Brands, Products & Services / Media Relations
Points: 5.0
Technology & Stuff
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet
Category: Consumer - Brands, Products & Services / Media Relations
Points: 5.0
RelockLove
Agency: Marcel / Paris
Client: Orange
Category: Consumer - Corporate Communications / Corporate Communications
Points: 5.0
Real McCann vs Mad Men McCann
Agency: McCann Worldgroup / New York
Client: McCann Worldgroup
Category: Consumer - Corporate Communications / Corporate Communications
Points: 5.0
The Skippable Wishes
Agency: Marcel / Paris
Client: Publicis Groupe
Category: Consumer - Corporate Communications / Corporate Communications
Points: 5.0
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto + Harbinger / Toronto
Client: Wrigley Canada
Category: Consumer - Brands, Products & Services / Events & Experiential
Points: 5.0
The Art of Waiting
Agency: GREY BRASIL / São Paulo
Client: Reclame Aqui
Category: Consumer - Brands, Products & Services / Events & Experiential
Points: 5.0
A Message to Space
Agency: INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client: Hyundai Motor Company
Category: Consumer - Brands, Products & Services / Events & Experiential
Points: 5.0
Le Big Swim
Agency: Ogilvy & Mather / London
Client: Heineken
Category: Consumer - Brands, Products & Services / Events & Experiential
Points: 5.0
Lucy the Robot
Agency: Atomic 212 / Sydney
Client: Double Robotics
Category: Consumer - Brands, Products & Services / Events & Experiential
Points: 5.0
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore
Client: Scoot
Category: Consumer - Brands, Products & Services / Media Relations
Points: 5.0
Saudi Women's Online March
Agency: Leo Burnett / Beirut
Client: Always/Procter & Gamble
Category: Consumer - Brands, Products & Services / Community Building
Points: 5.0
Great Chinese Names for Great Britain
Agency: Ogilvy / Beijing
Client: Visit Britain
Category: Consumer - Brands, Products & Services / User Generated Content
Points: 5.0
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale
Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 5.0
Priceless Pets
Agency: NBS / Rio de Janeiro
Client: Purina / Quatro Patinhas
Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 5.0
Bell Let's Talk
Agency: LG2 / Montreal + lg2fabrique / Montreal
Client: Bell
Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 5.0
SKINS Official FIFA Non-Sponsor
Agency: BBD Perfect Storm / London
Client: SKINS
Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 5.0
Don't Drink and Dive
Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke Film / Stockholm
Client: Trygg-Hansa
Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 5.0
Jesses Priced Out
Agency: DCX Growth Accelerator / NYC
Client: Jesse's Deli
Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 5.0
Don't Drink and Dive
Agency: Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm
Client: Trygg-Hansa
Category: CSR - Corporate Communications / Corporate Communications
Points: 5.0
Donate A Face
Agency: Cheil India / Gurgaon
Client: Chhanv (Should these be CAPS?)
Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Points: 5.0
Pay With Blood
Agency: MCCANN / Bucharest + UM ROMANIA / Bucharest
Client: Untold Festival And National Blood Donations Institute
Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Points: 5.0
Client:
Water for Africa
Title:
The Marathon Walker
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Brake - The Road Safety Charity
Title:
Living Memories
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
United Nations World Food Programme
Title:
805 Million Names
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
UN Women
Title:
Give Mom Back Her Name
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
The Canadian Centre for Gender and Sexual Diversity
Title:
The Gay Sweater
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Kidsafe
Title:
The Unconventional Oven
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Hong Kong CleanUp
Title:
The Face of Litter
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
CampofrÃo
Title:
Ashes
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Medcom
Title:
The Tweeting Pothole
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Chicago Ideas
Title:
Music vs Gun Violence
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Deutsches Kinderhilfswerk
Title:
The Namechanger
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Burger King
Title:
The McWhopper Proposal
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Sport Clube do Recife
Title:
Security Moms
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Craft - Brand Voice / Brand Voice
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Listerine
Title:
Feel Every Smile
Category:
Craft - Brand Voice / Brand Voice
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Intimate Words
Category:
Craft - Brand Voice / Brand Voice
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Engine
Title:
Missing Type
Category:
Craft - Brand Voice / Brand Voice
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Fisher-Price
Title:
Wishes for Baby
Category:
Craft - Brand Voice / Brand Voice
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Remy Cointreau / Louis XIII
Title:
#NOTCOMINGSOON
Category:
Craft - Brand Voice / Brand Voice
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Chicken Treat
Title:
Chicken Tweet Betty
Category:
Craft - Response / Real-Time Activity / Response / Real-Time Activity
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
McCann Worldgroup
Title:
Real McCann vs Mad Men McCann
Category:
Craft - Response / Real-Time Activity / Response / Real-Time Activity
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Brands, Products & Services / Community Building
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Reese's
Title:
#AllTreesAreBeautiful
Category:
Consumer - Brands, Products & Services / Media Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Deutscher Anwaltverein
Title:
The Guy Who Cut Everything in Half
Category:
Consumer - Brands, Products & Services / Media Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Brands, Products & Services / Media Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Orange
Title:
RelockLove
Category:
Consumer - Corporate Communications / Corporate Communications
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
McCann Worldgroup
Title:
Real McCann vs Mad Men McCann
Category:
Consumer - Corporate Communications / Corporate Communications
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Publicis Groupe
Title:
The Skippable Wishes
Category:
Consumer - Corporate Communications / Corporate Communications
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Brands, Products & Services / Events & Experiential
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Reclame Aqui
Title:
The Art of Waiting
Category:
Consumer - Brands, Products & Services / Events & Experiential
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Hyundai Motor Company
Title:
A Message to Space
Category:
Consumer - Brands, Products & Services / Events & Experiential
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Heineken
Title:
Le Big Swim
Category:
Consumer - Brands, Products & Services / Events & Experiential
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Double Robotics
Title:
Lucy the Robot
Category:
Consumer - Brands, Products & Services / Events & Experiential
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Media Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Always/Procter & Gamble
Title:
Saudi Women's Online March
Category:
Consumer - Brands, Products & Services / Community Building
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Visit Britain
Title:
Great Chinese Names for Great Britain
Category:
Consumer - Brands, Products & Services / User Generated Content
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Purina / Quatro Patinhas
Title:
Priceless Pets
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Bell
Title:
Bell Let's Talk
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
SKINS
Title:
SKINS Official FIFA Non-Sponsor
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Jesse's Deli
Title:
Jesses Priced Out
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Corporate Communications / Corporate Communications
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Chhanv (Should these be CAPS?)
Title:
Donate A Face
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Merit Award
Points:
5.0