The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore
Client: Scoot
Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 50.0
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore
Client: Scoot
Category: Craft - Brand Voice / Brand Voice
Points: 25.0
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre
Category: Consumer - Brands, Products & Services / User Generated Content
Points: 25.0
#MyFutureIsMineToSave
Agency: Ogilvy & Mather,Taipei / Taipei city
Client: Far EasTone Telecommunications Company
Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 25.0
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America
Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 25.0
Beauty Tips by Reshma
Agency: Ogilvy & Mather / Mumbai, India
Client: Make Love Not Scars
Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Points: 25.0
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council
Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Points: 25.0
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss
Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Points: 25.0
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's
Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Points: 25.0
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore
Client: Scoot
Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 25.0
Missing Type
Agency: Engine / London
Client: Engine
Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Points: 15.0
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom
Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 15.0
Lucy the Robot
Agency: Atomic 212 / Sydney
Client: Double Robotics
Category: Consumer - Brands, Products & Services / Media Relations
Points: 15.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI
Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 15.0
Donate The Hate - The Involuntary Online Donation
Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin
Client: ZDK - Gesellschaft Demokratische Kultur
Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Points: 15.0
Ariel - Share The Load
Agency: BBDO India / Mumbai
Client: P&G India
Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 15.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: states United to Prevent Gun Violence
Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 15.0
Color for the Colorblind
Agency: FCB / Chicago
Client: Valspar
Category: Consumer - Brands, Products & Services / Community Building
Points: 15.0
The Unconventional Oven
Agency: DDB Group / Melbourne
Client: Kidsafe
Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Points: 10.0
#TheReal10
Agency: Rethink / Toronto + WONGDOODY / Los Angeles + RMW Music / Toronto
Client: AAUW
Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 10.0
Technology & Stuff
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet
Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 10.0
Equal Future
Agency: Whybin\TBWA Group / Melbourne
Client: ANZ
Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 10.0
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble
Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 10.0
Sizzl
Agency: 360i / New York
Client: Oscar Mayer
Category: Consumer - Brands, Products & Services / Community Building
Points: 10.0
Rainbows
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos
Category: Consumer - Brands, Products & Services / Community Building
Points: 10.0
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss
Category: Craft - Brand Voice / Brand Voice
Points: 10.0
Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client: Sport Clube do Recife
Category: Consumer - Brands, Products & Services / Events & Experiential
Points: 10.0
Rich Kids of Instagram
Agency: MCCANN / Bucharest + MRM//MCCANN / Bucharest + UM ROMANIA / Bucharest
Client: KFC Romania
Category: Consumer - Brands, Products & Services / User Generated Content
Points: 10.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil
Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore
Client: Scoot
Category: Consumer - Brands, Products & Services / Media Relations
Points: 5.0
Give Mom Back Her Name
Agency: Impact BBDO / Dubai
Client: UN Women
Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 5.0
Chicken Tweet Betty
Agency: Marketforce / Perth
Client: Chicken Treat
Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Points: 5.0
The Gay Sweater
Agency: Saatchi & Saatchi Canada / Toronto + Golin / Chicago + Republic / Toronto
Client: The Canadian Centre for Gender and Sexual Diversity
Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 5.0
The Unconventional Oven
Agency: DDB Group / Melbourne
Client: Kidsafe
Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 5.0
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII
Category: Craft - Brand Voice / Brand Voice
Points: 5.0
Wishes for Baby
Agency: Weber Shandwick / New York, Boston
Client: Fisher-Price
Category: Craft - Brand Voice / Brand Voice
Points: 5.0
Missing Type
Agency: Engine / London
Client: Engine
Category: Craft - Brand Voice / Brand Voice
Points: 5.0
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble
Category: Craft - Brand Voice / Brand Voice
Points: 5.0
Feel Every Smile
Agency: J. Walter Thompson / London
Client: Listerine
Category: Craft - Brand Voice / Brand Voice
Points: 5.0
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss
Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 5.0
The Namechanger
Agency: Jung von Matt AG / Hamburg
Client: Deutsches Kinderhilfswerk
Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
The Face of Litter
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Hong Kong CleanUp
Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
Ashes
Agency: McCann / Madrid
Client: CampofrÃo
Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee
Category: Craft - Brand Voice / Brand Voice
Points: 5.0
Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client: Sport Clube do Recife
Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom
Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
The Marathon Walker
Agency: Ogilvy / Paris + Gang production / Paris
Client: Water for Africa
Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
The McWhopper Proposal
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King
Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
Real McCann vs Mad Men McCann
Agency: McCann Worldgroup / New York
Client: McCann Worldgroup
Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Points: 5.0
Great Chinese Names for Great Britain
Agency: Ogilvy / Beijing
Client: Visit Britain
Category: Consumer - Brands, Products & Services / User Generated Content
Points: 5.0
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
Scoot
Title:
Inspiring Spirit
Category:
Craft - Brand Voice / Brand Voice
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
Beats By Dr. Dre
Title:
Straight Outta
Category:
Consumer - Brands, Products & Services / User Generated Content
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
Far EasTone Telecommunications Company
Title:
#MyFutureIsMineToSave
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
Make Love Not Scars
Title:
Beauty Tips by Reshma
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
Reese's
Title:
#AllTreesAreBeautiful
Category:
Craft - Response / Real-Time Activity / Response / Real-Time Activity
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
Engine
Title:
Missing Type
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
Medcom
Title:
The Tweeting Pothole
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
Double Robotics
Title:
Lucy the Robot
Category:
Consumer - Brands, Products & Services / Media Relations
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
ZDK - Gesellschaft Demokratische Kultur
Title:
Donate The Hate - The Involuntary Online Donation
Category:
Craft - Response / Real-Time Activity / Response / Real-Time Activity
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
P&G India
Title:
Ariel - Share The Load
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
states United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
Valspar
Title:
Color for the Colorblind
Category:
Consumer - Brands, Products & Services / Community Building
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
Kidsafe
Title:
The Unconventional Oven
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
AAUW
Title:
#TheReal10
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
ANZ
Title:
Equal Future
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Intimate Words
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
Oscar Mayer
Title:
Sizzl
Category:
Consumer - Brands, Products & Services / Community Building
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
Doritos
Title:
Rainbows
Category:
Consumer - Brands, Products & Services / Community Building
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Craft - Brand Voice / Brand Voice
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
Sport Clube do Recife
Title:
Security Moms
Category:
Consumer - Brands, Products & Services / Events & Experiential
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
KFC Romania
Title:
Rich Kids of Instagram
Category:
Consumer - Brands, Products & Services / User Generated Content
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Media Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
UN Women
Title:
Give Mom Back Her Name
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Chicken Treat
Title:
Chicken Tweet Betty
Category:
Craft - Response / Real-Time Activity / Response / Real-Time Activity
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
The Canadian Centre for Gender and Sexual Diversity
Title:
The Gay Sweater
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Kidsafe
Title:
The Unconventional Oven
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Remy Cointreau / Louis XIII
Title:
#NOTCOMINGSOON
Category:
Craft - Brand Voice / Brand Voice
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Fisher-Price
Title:
Wishes for Baby
Category:
Craft - Brand Voice / Brand Voice
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Engine
Title:
Missing Type
Category:
Craft - Brand Voice / Brand Voice
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Intimate Words
Category:
Craft - Brand Voice / Brand Voice
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Listerine
Title:
Feel Every Smile
Category:
Craft - Brand Voice / Brand Voice
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Deutsches Kinderhilfswerk
Title:
The Namechanger
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Hong Kong CleanUp
Title:
The Face of Litter
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
CampofrÃo
Title:
Ashes
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Craft - Brand Voice / Brand Voice
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Sport Clube do Recife
Title:
Security Moms
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Medcom
Title:
The Tweeting Pothole
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Water for Africa
Title:
The Marathon Walker
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Burger King
Title:
The McWhopper Proposal
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
McCann Worldgroup
Title:
Real McCann vs Mad Men McCann
Category:
Craft - Response / Real-Time Activity / Response / Real-Time Activity
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Visit Britain
Title:
Great Chinese Names for Great Britain
Category:
Consumer - Brands, Products & Services / User Generated Content
Award:
2016 Public Relations Merit Award
Points:
5.0
