The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Sway
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Craft - Direction / Single
Points: 15.0
Sway
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Craft - Editing / Single
Points: 15.0
Lufthansa "#LifeChangingPlaces - Lofoten"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG
Category: Craft - Cinematography / Single
Points: 15.0
Butty&Belly
Agency: Cheil Greater China / Beijing
Client: RC PHARMA
Category: Craft - Animation / Campaign
Points: 15.0
The Faith of a Few
Agency: Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London
Client: BMW Group MINI Brand Management
Category: Craft - Sound Design / Single
Points: 15.0
Nothing Beats A Londoner
Agency: 750mph / London + Wieden+Kennedy / London + Riff Raff / London + Final Cut / London
Client: Nike
Category: Craft - Sound Design / Single
Points: 15.0
Sway
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 15.0
Love Over Bias
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 15.0
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client: DOUBLE A
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 15.0
Barbers
Agency: Apple / Cupertino + Furlined / Santa Monica
Client: Apple
Category: Craft - Direction / Single
Points: 15.0
Above the Noise
Agency: Park Pictures LLC / New York + JohnXHannes / New York
Client: Beats by Dre
Category: Craft - Direction / Single
Points: 15.0
Notes
Agency: BBDO / Toronto + Skin & Bones / Toronto
Client: Take Note
Category: Craft - Writing / Single
Points: 15.0
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co.
Category: Craft - Cinematography / Single
Points: 15.0
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co.
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 15.0
Client:
Apple
Title:
Sway
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Apple
Title:
Sway
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Deutsche Lufthansa AG
Title:
Lufthansa "#LifeChangingPlaces - Lofoten"
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
RC PHARMA
Title:
Butty&Belly
Category:
Craft - Animation / Campaign
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
BMW Group MINI Brand Management
Title:
The Faith of a Few
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nothing Beats A Londoner
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Apple
Title:
Sway
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Procter & Gamble
Title:
Love Over Bias
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
DOUBLE A
Title:
OBSESSION FOR SMOOTHNESS
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Apple
Title:
Barbers
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Beats by Dre
Title:
Above the Noise
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Take Note
Title:
Notes
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0