The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client: Samsung
Category: Craft - Visual Effects / Single
Points: 50.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G
Category: Craft - Direction / Single
Points: 25.0
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client: Samsung
Category: Craft - Direction / Single
Points: 25.0
Inspirations
Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires
Client: Billboard
Category: Craft - Direction / Campaign
Points: 25.0
Recovery Room
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America / Snickers
Category: Craft - Writing / Single
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G
Category: Craft - Writing / Single
Points: 25.0
Nothing Beats A Londoner
Agency: Final Cut / London + Wieden+Kennedy / London + Riff Raff / London
Client: Nike
Category: Craft - Editing / Single
Points: 25.0
John Malkovich's Journey
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client: Squarespace
Category: Craft - Cinematography / Single
Points: 25.0
Christmas 2117
Agency: Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London
Client: EDEKA ZENTRALE AG & Co. KG
Category: Craft - Animation / Single
Points: 25.0
Clash Royale Campaign
Agency: Psyop / New York + Barton F. Graf / New York
Client: Supercell
Category: Craft - Animation / Campaign
Points: 25.0
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION
Category: Craft - Sound Design / Single
Points: 25.0
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client: Orange
Category: Craft - Use of Music / Original Music - Single or Campaign
Points: 25.0
Doritos Blaze vs. MTN DEW ICE
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos + Mountain Dew
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 25.0
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 25.0
Intel Drone Light Show at The Olympics
Agency: Intel / Santa Clara
Client: Intel
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 25.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney + The Glue Society Studios / Sydney + Noise International / Sydney
Client: Cochlear
Category: Craft - Innovation in Moving Image Craft / Audio
Points: 25.0
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland
Category: Craft - Innovation in Moving Image Craft / Audio
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles
Client: Procter & Gamble - Tide
Category: Craft - Direction / Campaign
Points: 25.0
Anchor Milk Slams
Agency: Colenso BBDO / Auckland + Assembly / Auckland
Client: Fonterra Brands NZ
Category: Craft - Writing / Campaign
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi NY / New York
Client: Procter & Gamble - Tide
Category: Craft - Writing / Campaign
Points: 25.0
Original Is Never Finished
Agency: EXILE / New York + Johannes Leonardo / New York + RSA Films / Los Angeles
Client: Adidas
Category: Craft - Editing / Single
Points: 25.0
The Truth is Hard to Find
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times
Category: Craft - Editing / Campaign
Points: 25.0
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client: Samsung
Category: Craft - Animation / Single
Points: 25.0
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles
Client: Samsung
Category: Craft - Visual Effects / Single
Points: 25.0
Original is Never Finished
Agency: Human / Santa Monica + Johannes Leonardo / New York + adidas Originals / Portland + RSA Films / Los Angeles
Client: adidas Originals
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 25.0
Sway
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Craft - Direction / Single
Points: 15.0
Sway
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Craft - Editing / Single
Points: 15.0
Lufthansa "#LifeChangingPlaces - Lofoten"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG
Category: Craft - Cinematography / Single
Points: 15.0
Butty&Belly
Agency: Cheil Greater China / Beijing
Client: RC PHARMA
Category: Craft - Animation / Campaign
Points: 15.0
The Faith of a Few
Agency: Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London
Client: BMW Group MINI Brand Management
Category: Craft - Sound Design / Single
Points: 15.0
Nothing Beats A Londoner
Agency: 750mph / London + Wieden+Kennedy / London + Riff Raff / London + Final Cut / London
Client: Nike
Category: Craft - Sound Design / Single
Points: 15.0
Sway
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 15.0
Love Over Bias
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 15.0
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client: DOUBLE A
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 15.0
Barbers
Agency: Apple / Cupertino + Furlined / Santa Monica
Client: Apple
Category: Craft - Direction / Single
Points: 15.0
Above the Noise
Agency: Park Pictures LLC / New York + JohnXHannes / New York
Client: Beats by Dre
Category: Craft - Direction / Single
Points: 15.0
Notes
Agency: BBDO / Toronto + Skin & Bones / Toronto
Client: Take Note
Category: Craft - Writing / Single
Points: 15.0
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co.
Category: Craft - Cinematography / Single
Points: 15.0
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co.
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 15.0
Alexa Loses Her Voice
Agency: Hungry Man Productions / Los Angeles + Lucky Generals / London + D1 / Los Angeles
Client: Amazon
Category: Craft - Direction / Single
Points: 10.0
Who Is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client: Squarespace
Category: Craft - Writing / Single
Points: 10.0
Lufthansa "#LifeChangingPlaces"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG
Category: Craft - Editing / Campaign
Points: 10.0
The Archives
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Craft - Cinematography / Single
Points: 10.0
Sway
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Craft - Cinematography / Single
Points: 10.0
BBC One - The Supporting Act
Agency: BBC Creative / London
Client: BBC
Category: Craft - Animation / Single
Points: 10.0
Christmas 2117
Agency: Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London
Client: EDEKA ZENTRALE AG & Co. KG
Category: Craft - Visual Effects / Single
Points: 10.0
Opportunity Roars
Agency: The Mill / New York + KBS / New York + MJZ / New York + MPC / New York
Client: Monster.com
Category: Craft - Visual Effects / Single
Points: 10.0
Lufthansa "#LifeChangingPlaces - Lofoten"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG
Category: Craft - Sound Design / Single
Points: 10.0
Volvo XC40 - Things
Agency: 750mph / London + Forsman & Bodenfors / Gothenburg + Anonymous Content / London + Chinmey Group / Sweden
Client: Volvo
Category: Craft - Sound Design / Single
Points: 10.0
SAVOR.WAVS
Agency: CAA Marketing / Los Angeles
Client: Chipotle Mexican Grill
Category: Craft - Use of Music / Original Music - Single or Campaign
Points: 10.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Best of Discipline Pencil
Points:
50.0
Client:
P&G
Title:
The Talk
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Billboard
Title:
Inspirations
Category:
Craft - Direction / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America / Snickers
Title:
Recovery Room
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nothing Beats A Londoner
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Squarespace
Title:
John Malkovich's Journey
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Christmas 2117
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Supercell
Title:
Clash Royale Campaign
Category:
Craft - Animation / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
DAVID LYNCH FOUNDATION
Title:
SOUNDS OF TRAUMA
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Orange
Title:
Now or Never
Category:
Craft - Use of Music / Original Music - Single or Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Doritos + Mountain Dew
Title:
Doritos Blaze vs. MTN DEW ICE
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Intel
Title:
Intel Drone Light Show at The Olympics
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Craft - Innovation in Moving Image Craft / Audio
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
The Times/News UK and Ireland
Title:
JFK - Unsilenced
Category:
Craft - Innovation in Moving Image Craft / Audio
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Craft - Direction / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Fonterra Brands NZ
Title:
Anchor Milk Slams
Category:
Craft - Writing / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Craft - Writing / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Adidas
Title:
Original Is Never Finished
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth is Hard to Find
Category:
Craft - Editing / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
adidas Originals
Title:
Original is Never Finished
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Apple
Title:
Sway
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Apple
Title:
Sway
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Deutsche Lufthansa AG
Title:
Lufthansa "#LifeChangingPlaces - Lofoten"
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
RC PHARMA
Title:
Butty&Belly
Category:
Craft - Animation / Campaign
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
BMW Group MINI Brand Management
Title:
The Faith of a Few
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nothing Beats A Londoner
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Apple
Title:
Sway
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Procter & Gamble
Title:
Love Over Bias
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
DOUBLE A
Title:
OBSESSION FOR SMOOTHNESS
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Apple
Title:
Barbers
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Beats by Dre
Title:
Above the Noise
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Take Note
Title:
Notes
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Amazon
Title:
Alexa Loses Her Voice
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Squarespace
Title:
Who Is John Malkovich
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Deutsche Lufthansa AG
Title:
Lufthansa "#LifeChangingPlaces"
Category:
Craft - Editing / Campaign
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Apple
Title:
The Archives
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Sway
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
BBC
Title:
BBC One - The Supporting Act
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Christmas 2117
Category:
Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Monster.com
Title:
Opportunity Roars
Category:
Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Deutsche Lufthansa AG
Title:
Lufthansa "#LifeChangingPlaces - Lofoten"
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Volvo
Title:
Volvo XC40 - Things
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Chipotle Mexican Grill
Title:
SAVOR.WAVS
Category:
Craft - Use of Music / Original Music - Single or Campaign
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
