The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Alexa Loses Her Voice
Agency: Hungry Man Productions / Los Angeles + Lucky Generals / London + D1 / Los Angeles
Client: Amazon
Category: Craft - Direction / Single
Points: 10.0
Who Is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client: Squarespace
Category: Craft - Writing / Single
Points: 10.0
Lufthansa "#LifeChangingPlaces"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG
Category: Craft - Editing / Campaign
Points: 10.0
The Archives
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Craft - Cinematography / Single
Points: 10.0
Sway
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Craft - Cinematography / Single
Points: 10.0
BBC One - The Supporting Act
Agency: BBC Creative / London
Client: BBC
Category: Craft - Animation / Single
Points: 10.0
Christmas 2117
Agency: Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London
Client: EDEKA ZENTRALE AG & Co. KG
Category: Craft - Visual Effects / Single
Points: 10.0
Opportunity Roars
Agency: The Mill / New York + KBS / New York + MJZ / New York + MPC / New York
Client: Monster.com
Category: Craft - Visual Effects / Single
Points: 10.0
Lufthansa "#LifeChangingPlaces - Lofoten"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG
Category: Craft - Sound Design / Single
Points: 10.0
Volvo XC40 - Things
Agency: 750mph / London + Forsman & Bodenfors / Gothenburg + Anonymous Content / London + Chinmey Group / Sweden
Client: Volvo
Category: Craft - Sound Design / Single
Points: 10.0
SAVOR.WAVS
Agency: CAA Marketing / Los Angeles
Client: Chipotle Mexican Grill
Category: Craft - Use of Music / Original Music - Single or Campaign
Points: 10.0
I Got This
Agency: Ari Merkin / Miami + m ss ng p eces / Brooklyn
Client: Face The Music/Recovery Unplugged
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 10.0
Eyes of Aleppo
Agency: Grey Germany / Duesseldorf
Client: Deutsches Komitee für UNICEF e.V.
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 10.0
Moments
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars
Category: Craft - Direction / Single
Points: 10.0
Moments
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars
Category: Craft - Writing / Single
Points: 10.0
Fall Fashion
Agency: adam&eveDDB / London + Electric Theatre Collective / London + Factory / London
Client: H&M
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 10.0
Client:
Amazon
Title:
Alexa Loses Her Voice
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Squarespace
Title:
Who Is John Malkovich
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Deutsche Lufthansa AG
Title:
Lufthansa "#LifeChangingPlaces"
Category:
Craft - Editing / Campaign
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Apple
Title:
The Archives
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Sway
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
BBC
Title:
BBC One - The Supporting Act
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Christmas 2117
Category:
Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Monster.com
Title:
Opportunity Roars
Category:
Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Deutsche Lufthansa AG
Title:
Lufthansa "#LifeChangingPlaces - Lofoten"
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Volvo
Title:
Volvo XC40 - Things
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Chipotle Mexican Grill
Title:
SAVOR.WAVS
Category:
Craft - Use of Music / Original Music - Single or Campaign
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Face The Music/Recovery Unplugged
Title:
I Got This
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Deutsches Komitee für UNICEF e.V.
Title:
Eyes of Aleppo
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Volvo Cars
Title:
Moments
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Volvo Cars
Title:
Moments
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0