The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Things
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars
Category: Craft - Cinematography / Single
Points: 2.0
High Voltage. About Stoned Birds and Flying Cats.
Agency: Jung von Matt / Hamburg + Sehsucht / Hamburg
Client: EnBW AG
Category: Craft - Animation / Single
Points: 2.0
Heathrow 'Love at First Flight'
Agency: Havas / London
Client: Heathrow Airport
Category: Craft - Animation / Single
Points: 2.0
Paddington and the Christmas Visitor
Agency: Grey / London + Framestore / London + Rattling Stick / London
Client: Marks & Spencer
Category: Craft - Animation / Single
Points: 2.0
Never Idle
Agency: Big / Birmingham
Client: Valvoline
Category: Craft - Cinematography / Campaign
Points: 2.0
Football Stories
Agency: AMV BBDO / London + BBDO / Africa + Stink / London
Client: Diageo Guinness
Category: Craft - Cinematography / Campaign
Points: 2.0
Join The Team
Agency: Smuggler / Los Angeles + Saatchi & Saatchi / Los Angeles
Client: Toyota
Category: Craft - Cinematography / Single
Points: 2.0
Life's adventure
Agency: BETC Shopper / Paris + BETC / Paris
Client: Leroy Merlin
Category: Craft - Cinematography / Single
Points: 2.0
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client: SickKids Foundation
Category: Craft - Cinematography / Single
Points: 2.0
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client: Samsung
Category: Craft - Cinematography / Single
Points: 2.0
Be Indie
Agency: Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg
Client: Indiefin
Category: Craft - Cinematography / Single
Points: 2.0
Joy Story: Joy & Heron
Agency: Passion Pictures / Melbourne + 180.ai Inc. / Beijing
Client: JD.com
Category: Craft - Animation / Single
Points: 2.0
Greed
Agency: Impact BBDO / Dubai + Truffle / Beirut
Client: Landmark Group
Category: Craft - Cinematography / Single
Points: 2.0
Lost Panda
Agency: Smuggler / Los Angeles + Deutsch / Los Angeles + Work Editorial / New York + Alt.vfx / Los Angeles
Client: Tile
Category: Craft - Cinematography / Single
Points: 2.0
The Hunt Alone
Agency: McCann Worldgroup / Shanghai
Client: Chevrolet / SGM
Category: Craft - Cinematography / Single
Points: 2.0
Fashion
Agency: Wanda / Saint-Denis
Client: Lacoste
Category: Craft - Cinematography / Single
Points: 2.0
Recovery Room
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America / Snickers
Category: Craft - Direction / Single
Points: 2.0
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree
Category: Craft - Cinematography / Single
Points: 2.0
AboveTheNoise
Agency: JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles
Client: Beats By Dre
Category: Craft - Editing / Single
Points: 2.0
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client: SickKids Foundation
Category: Craft - Editing / Single
Points: 2.0
Silverado "Then and Now"
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet
Category: Craft - Editing / Single
Points: 2.0
Good Odds
Agency: Final Cut / Los Angeles + Somesuch / London + Saatchi & Saatchi / Los Angeles + DENTSU INC. / Tokyo
Client: Toyota
Category: Craft - Editing / Single
Points: 2.0
Eatkarus
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + NHB Video GmbH / Hamburg + Supreme Music / Hamburg
Client: EDEKA ZENTRALE AG & Co. KG
Category: Craft - Use of Music / Original Music - Single or Campaign
Points: 2.0
Nosferatu
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft - Innovation in Moving Image Craft / Audio
Points: 2.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 2.0
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + PrimeTime Music Rights / Montreal + SNDWRX / Toronto
Client: SickKids Foundation
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 2.0
SickKids VS - DadStrong
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + SNDWRX / Toronto
Client: SickKids Foundation
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 2.0
Dinner
Agency: Spotify In-House / New York
Client: Spotify
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 2.0
Things
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 2.0
Comin' Home
Agency: McCann / New York + Untitled / Santa Monica + Framestore / New York + Big Sky Editorial / New York
Client: Nespresso
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 2.0
I'm With The Banned
Agency: Spotify In-House / New York
Client: Spotify
Category: Craft - Use of Music / Original Music - Single or Campaign
Points: 2.0
Dove - Look How Far We've Come
Agency: Ogilvy & Mather / Toronto
Client: Unilever
Category: Craft - Use of Music / Original Music - Single or Campaign
Points: 2.0
Be Indie
Agency: Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg
Client: Indiefin
Category: Craft - Use of Music / Original Music - Single or Campaign
Points: 2.0
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels
Client: Carlsberg Global
Category: Craft - Cinematography / Single
Points: 2.0
Why Not Zero
Agency: Wieden+Kennedy / New York + Titmouse / New York
Client: Jordan Brand
Category: Craft - Use of Music / Original Music - Single or Campaign
Points: 2.0
Why Can't We Get Along
Agency: SpecialGuest / New York + rag and bone films / New York + 1st Ave Machine / New York
Client: rag and bone new york
Category: Craft - Use of Music / Original Music - Single or Campaign
Points: 2.0
MailShrimp - Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp
Category: Craft - Use of Music / Original Music - Single or Campaign
Points: 2.0
Intel - Champion Sound
Agency: brother / Los Angeles + Agency Inside / San Francisco
Client: Intel
Category: Craft - Sound Design / Single
Points: 2.0
smart - Wounds of the city
Agency: BBDO GmbH / Berlin
Client: Daimler AG / smart
Category: Craft - Sound Design / Single
Points: 2.0
Freedom Is Electric
Agency: 750mph / London + WCRS / London + Outsider / London
Client: EON
Category: Craft - Sound Design / Single
Points: 2.0
Fighting Fire with Fire
Agency: BBDO / New York + Here Be Dragons / Los Angeles
Client: GE
Category: Craft - Sound Design / Single
Points: 2.0
Protect Like A Mother
Agency: McCann / New York + Framestore / New York + Cut + Run / New York
Client: Lysol
Category: Craft - Visual Effects / Single
Points: 2.0
A Giant Story
Agency: PHENOMENON / Los Angeles
Client: Intuit
Category: Craft - Animation / Single
Points: 2.0
The Faith of a Few
Agency: Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London
Client: BMW Group MINI Brand Management
Category: Craft - Direction / Single
Points: 2.0
Unlike Any
Agency: Droga5 / New York + Agile Films / London
Client: Under Armour
Category: Craft - Direction / Campaign
Points: 2.0
The Last Viper
Agency: J. Walter Thompson, / Atlanta
Client: Pennzoil
Category: Craft - Editing / Single
Points: 2.0
Go with the Flaw
Agency: Publicis Italy / Milan + Diesel / Breganze
Client: Diesel
Category: Craft - Direction / Single
Points: 2.0
SickKids VS - MomStrong
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto
Client: SickKids Foundation
Category: Craft - Direction / Single
Points: 2.0
Shut up death
Agency: DDB, / Paris + Frenzy / Paris + Antfood / Paris + THE / Paris
Client: Doctors of the World
Category: Craft - Direction / Single
Points: 2.0
The Last da Vinci
Agency: Droga5 / New York + Chelsea Pictures / New York
Client: Christie's
Category: Craft - Direction / Single
Points: 2.0
Client:
Volvo Cars
Title:
Things
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
EnBW AG
Title:
High Voltage. About Stoned Birds and Flying Cats.
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Heathrow Airport
Title:
Heathrow 'Love at First Flight'
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Marks & Spencer
Title:
Paddington and the Christmas Visitor
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Valvoline
Title:
Never Idle
Category:
Craft - Cinematography / Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Diageo Guinness
Title:
Football Stories
Category:
Craft - Cinematography / Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Toyota
Title:
Join The Team
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Leroy Merlin
Title:
Life's adventure
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Indiefin
Title:
Be Indie
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
JD.com
Title:
Joy Story: Joy & Heron
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Landmark Group
Title:
Greed
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Tile
Title:
Lost Panda
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Chevrolet / SGM
Title:
The Hunt Alone
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Lacoste
Title:
Fashion
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Mars Chocolate North America / Snickers
Title:
Recovery Room
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Beats By Dre
Title:
AboveTheNoise
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Chevrolet
Title:
Silverado "Then and Now"
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Toyota
Title:
Good Odds
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Eatkarus
Category:
Craft - Use of Music / Original Music - Single or Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Getty Images
Title:
Nosferatu
Category:
Craft - Innovation in Moving Image Craft / Audio
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Downtown Records
Title:
Live Looper
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
SickKids Foundation
Title:
SickKids VS - DadStrong
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Spotify
Title:
Dinner
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Volvo Cars
Title:
Things
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Nespresso
Title:
Comin' Home
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Spotify
Title:
I'm With The Banned
Category:
Craft - Use of Music / Original Music - Single or Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Unilever
Title:
Dove - Look How Far We've Come
Category:
Craft - Use of Music / Original Music - Single or Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Indiefin
Title:
Be Indie
Category:
Craft - Use of Music / Original Music - Single or Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Carlsberg Global
Title:
Probably TEDx
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Jordan Brand
Title:
Why Not Zero
Category:
Craft - Use of Music / Original Music - Single or Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
rag and bone new york
Title:
Why Can't We Get Along
Category:
Craft - Use of Music / Original Music - Single or Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
MailChimp
Title:
MailShrimp - Did You Mean MailChimp?
Category:
Craft - Use of Music / Original Music - Single or Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Intel
Title:
Intel - Champion Sound
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Daimler AG / smart
Title:
smart - Wounds of the city
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
EON
Title:
Freedom Is Electric
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
GE
Title:
Fighting Fire with Fire
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Lysol
Title:
Protect Like A Mother
Category:
Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Intuit
Title:
A Giant Story
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
BMW Group MINI Brand Management
Title:
The Faith of a Few
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Under Armour
Title:
Unlike Any
Category:
Craft - Direction / Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Pennzoil
Title:
The Last Viper
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Diesel
Title:
Go with the Flaw
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
SickKids Foundation
Title:
SickKids VS - MomStrong
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Doctors of the World
Title:
Shut up death
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Christie's
Title:
The Last da Vinci
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
