The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Ambient Media / Experiential & Installations
Points: 15.0
The Voice of Art
Agency: Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + In Press Brodeur Partners / São Paulo
Client: IBM
Category: Ambient Media / Experiential & Installations
Points: 15.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Ambient Media / Live Events
Points: 15.0
The Last da Vinci
Agency: Droga5 / New York + Chelsea Pictures / New York
Client: Christie's
Category: Digital / Social Media & Viral Marketing - Single
Points: 15.0
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client: IM Swedish Development Partner
Category: Guerrilla Marketing
Points: 15.0
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Craft / Art Direction - Single or Campaign
Points: 15.0
IKEA Pee Ad
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden
Category: Craft / Printing / Production - Single or Campaign
Points: 15.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 15.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 15.0
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan
Category: Innovation in Direct
Points: 15.0
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG
Category: Ambient Media / Live Events
Points: 15.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
IBM
Title:
The Voice of Art
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
Christie's
Title:
The Last da Vinci
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
IM Swedish Development Partner
Title:
The Humanium Metal Initiative
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Craft / Printing / Production - Single or Campaign
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Innovation in Direct
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0