The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Pass The Heinz
Agency: DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client: The Kraft Heinz Company
Category: Print / Flat & Dimensional
Points: 10.0
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Print / Flat & Dimensional
Points: 10.0
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Category: Ambient Media / Billboards & Transit - Campaign
Points: 10.0
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini
Category: Ambient Media / Experiential & Installations
Points: 10.0
Bullying Jr.
Agency: DAVID / Miami + Smuggler / LA
Client: Burger King
Category: Ambient Media / Live Events
Points: 10.0
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft
Category: Digital / Websites & Mobile
Points: 10.0
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise
Category: Digital / Social Media & Viral Marketing - Single
Points: 10.0
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour
Category: Digital / Social Media & Viral Marketing - Campaign
Points: 10.0
KISS THE KREMLIN
Agency: DM9 DDB / SÃO PAULO
Client: Ssex Bbox
Category: Digital / Social Media & Viral Marketing - Campaign
Points: 10.0
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Burger King Deutschland GmbH
Category: Guerrilla Marketing
Points: 10.0
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro
Category: Craft / Art Direction - Single or Campaign
Points: 10.0
Signed by bees
Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna
Client: A. Darbo AG
Category: Craft / Printing / Production - Single or Campaign
Points: 10.0
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client: IM Swedish Development Partner
Category: Innovation in Direct
Points: 10.0
The IKEA Human Catalogue
Agency: BBH / Singapore
Client: IKEA
Category: Innovation in Direct
Points: 10.0
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG
Category: Digital / Social Media & Viral Marketing - Single
Points: 10.0
Client:
The Kraft Heinz Company
Title:
Pass The Heinz
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Title:
THE VIRTUAL CRASH BILLBOARD
Category:
Ambient Media / Billboards & Transit - Campaign
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Bullying Jr.
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Digital / Websites & Mobile
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Digital / Social Media & Viral Marketing - Campaign
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Ssex Bbox
Title:
KISS THE KREMLIN
Category:
Digital / Social Media & Viral Marketing - Campaign
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King Deutschland GmbH
Title:
Loving "It"
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
A. Darbo AG
Title:
Signed by bees
Category:
Craft / Printing / Production - Single or Campaign
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
IM Swedish Development Partner
Title:
The Humanium Metal Initiative
Category:
Innovation in Direct
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Innovation in Direct
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0