The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Ambient Media / Experiential & Installations
Points: 75.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Ambient Media / Experiential & Installations
Points: 50.0
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan
Category: Ambient Media / Experiential & Installations
Points: 25.0
PRICE ON THE JERSEY
Agency: DM9 DDB / SÃO PAULO
Client: WALMART
Category: Ambient Media / Live Events
Points: 25.0
Exclusive the Rainbow live event
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Ambient Media / Live Events
Points: 25.0
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour
Category: Digital / Social Media & Viral Marketing - Single
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G
Category: Digital / Social Media & Viral Marketing - Single
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Guerrilla Marketing
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King
Category: Guerrilla Marketing
Points: 25.0
PRICE ON THE JERSEY
Agency: DM9 DDB / SÃO PAULO
Client: WALMART
Category: Guerrilla Marketing
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King
Category: Innovation in Direct
Points: 25.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Innovation in Direct
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Ambient Media / Experiential & Installations
Points: 25.0
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Ambient Media / Experiential & Installations
Points: 15.0
The Voice of Art
Agency: Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + In Press Brodeur Partners / São Paulo
Client: IBM
Category: Ambient Media / Experiential & Installations
Points: 15.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Ambient Media / Live Events
Points: 15.0
The Last da Vinci
Agency: Droga5 / New York + Chelsea Pictures / New York
Client: Christie's
Category: Digital / Social Media & Viral Marketing - Single
Points: 15.0
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client: IM Swedish Development Partner
Category: Guerrilla Marketing
Points: 15.0
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Craft / Art Direction - Single or Campaign
Points: 15.0
IKEA Pee Ad
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden
Category: Craft / Printing / Production - Single or Campaign
Points: 15.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 15.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 15.0
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan
Category: Innovation in Direct
Points: 15.0
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG
Category: Ambient Media / Live Events
Points: 15.0
Pass The Heinz
Agency: DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client: The Kraft Heinz Company
Category: Print / Flat & Dimensional
Points: 10.0
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Print / Flat & Dimensional
Points: 10.0
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Category: Ambient Media / Billboards & Transit - Campaign
Points: 10.0
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini
Category: Ambient Media / Experiential & Installations
Points: 10.0
Bullying Jr.
Agency: DAVID / Miami + Smuggler / LA
Client: Burger King
Category: Ambient Media / Live Events
Points: 10.0
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft
Category: Digital / Websites & Mobile
Points: 10.0
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise
Category: Digital / Social Media & Viral Marketing - Single
Points: 10.0
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour
Category: Digital / Social Media & Viral Marketing - Campaign
Points: 10.0
KISS THE KREMLIN
Agency: DM9 DDB / SÃO PAULO
Client: Ssex Bbox
Category: Digital / Social Media & Viral Marketing - Campaign
Points: 10.0
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Burger King Deutschland GmbH
Category: Guerrilla Marketing
Points: 10.0
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro
Category: Craft / Art Direction - Single or Campaign
Points: 10.0
Signed by bees
Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna
Client: A. Darbo AG
Category: Craft / Printing / Production - Single or Campaign
Points: 10.0
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client: IM Swedish Development Partner
Category: Innovation in Direct
Points: 10.0
The IKEA Human Catalogue
Agency: BBH / Singapore
Client: IKEA
Category: Innovation in Direct
Points: 10.0
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG
Category: Digital / Social Media & Viral Marketing - Single
Points: 10.0
One Book For Peace
Agency: Y&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina
Category: Print / Flat & Dimensional
Points: 2.0
Emergency Collectibles
Agency: DENTSU INC. / TOKYO
Client: Kobe Shimbun
Category: Print / Flat & Dimensional
Points: 2.0
2:45 without breathing
Agency: DDB WORLDWIDE COLOMBIA / BOGOTA + AKIRA / BOGOTA
Client: BBVA Colombia
Category: Print / Flat & Dimensional
Points: 2.0
Palau Pledge
Agency: Host/Havas / Sydney
Client: Palau Legacy Project
Category: Print / Flat & Dimensional
Points: 2.0
Know Your Strength
Agency: Joe Public (Pty) Ltd / Johannesburg + Shift Joe Public / Johannesburg
Client: Zazi
Category: Print / Flat & Dimensional
Points: 2.0
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House
Category: Print / Flat & Dimensional
Points: 2.0
Skolors
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol
Category: Print / Flat & Dimensional
Points: 2.0
The Refugee Résumé
Agency: Jung von Matt / Hamburg
Client: Social-Bee
Category: Print / Flat & Dimensional
Points: 2.0
Never Unsanitary Pads
Agency: Joe Public (Pty) Ltd / Bryanston
Client: One School At A Time
Category: Print / Flat & Dimensional
Points: 2.0
Libé des réfugiés
Agency: FF / PARIS
Client: Libération
Category: Print / Flat & Dimensional
Points: 2.0
LLORENTE - The Unframed Story
Agency: DDB WORLDWIDE COLOMBIA / BOGOTA
Client: CANON COLOMBIA
Category: Ambient Media / P.O.P. & In-Store - Single
Points: 2.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Best of Show Pencil
Points:
75.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Best of Discipline Pencil
Points:
50.0
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
WALMART
Title:
PRICE ON THE JERSEY
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow live event
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
WALMART
Title:
PRICE ON THE JERSEY
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Direct
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Direct
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
IBM
Title:
The Voice of Art
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
Christie's
Title:
The Last da Vinci
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
IM Swedish Development Partner
Title:
The Humanium Metal Initiative
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Craft / Printing / Production - Single or Campaign
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Innovation in Direct
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
The Kraft Heinz Company
Title:
Pass The Heinz
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Title:
THE VIRTUAL CRASH BILLBOARD
Category:
Ambient Media / Billboards & Transit - Campaign
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Bullying Jr.
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Digital / Websites & Mobile
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Digital / Social Media & Viral Marketing - Campaign
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Ssex Bbox
Title:
KISS THE KREMLIN
Category:
Digital / Social Media & Viral Marketing - Campaign
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King Deutschland GmbH
Title:
Loving "It"
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
A. Darbo AG
Title:
Signed by bees
Category:
Craft / Printing / Production - Single or Campaign
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
IM Swedish Development Partner
Title:
The Humanium Metal Initiative
Category:
Innovation in Direct
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Innovation in Direct
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book For Peace
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Kobe Shimbun
Title:
Emergency Collectibles
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
BBVA Colombia
Title:
2:45 without breathing
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Palau Legacy Project
Title:
Palau Pledge
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Zazi
Title:
Know Your Strength
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Skol
Title:
Skolors
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Social-Bee
Title:
The Refugee Résumé
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
One School At A Time
Title:
Never Unsanitary Pads
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Libération
Title:
Libé des réfugiés
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
CANON COLOMBIA
Title:
LLORENTE - The Unframed Story
Category:
Ambient Media / P.O.P. & In-Store - Single
Award:
2018 Direct Marketing Merit Award
Points:
2.0
