The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Cross-Platform
- All
- Branded Entertainment
- CMO Pencil
- Cross-Platform
- Design
- Direct Marketing
- Film
- Health, Wellness & Pharma
- Intellectual Property
- Interactive
- Mobile
- Moving Image Craft
- Penta Pencil
- Print & Outdoor
- Public Relations
- Radio
- Responsive Environments
- Social Influencer Marketing
- Social Media
- UX / UI
Award
-
Award
All
- All
- Gold Pencil
- Merit
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One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Integrated Branding
Points: 15.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform
Category: Integrated Branding / Integrated Online
Points: 15.0
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw
Client: Greenpeace Poland
Category: Integrated Branding / Integrated Online
Points: 15.0
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm
Client: Klarna
Category: Brand Transformation
Points: 15.0
Palau Pledge
Agency: Host/Havas / Sydney
Client: Palau Legacy Project
Category: Innovation in Cross-Platform / Integrated Branding
Points: 15.0