The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm Client: Klarna Category: Brand Transformation
Points: 15.0
ChopChop1.0_AtomicBombPig
Agency: Amber China / Shanghai Client: ASD Ammeloo Chef's Edition Knife series Category: Craft / Illustration - Single or Campaign
Points: 15.0
ChopChop1.0_DynamicCow
Agency: Amber China / Shanghai Client: ASD Ammeloo Chef's Edition Knife series Category: Craft / Illustration - Single or Campaign
Points: 15.0
Fans of Love
Agency: R/GA / New York Client: Ad Council Category: Events & Experiential
Points: 15.0
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore Client: Alliance Française de Singapour Category: Under 100K Budget
Points: 15.0
Destination Pride
Agency: FCB/SIX / Toronto Client: PFLAG Canada Category: Websites / Utility
Points: 15.0
Don't Text and Drive
Agency: La Comunidad / Buenos Aires Client: City of Buenos Aires Category: Craft / Illustration - Single or Campaign
Points: 15.0
58 Soul Riders
Agency: MRM//McCann / Madrid + Garaje Films / Madrid Client: Ministerio del Interior (Ministry of Interior) Category: Events & Experiential
Points: 15.0
Stop The Cycle
Agency: VML South Africa / Cape Town Client: Huffington Post South Africa Category: Online Advertising / Banners
Points: 15.0
Flash Drives For Freedom
Agency: BUENA / Portland + Human Rights Foundation / New York Client: Human Rights Foundation Category: Events & Experiential
Points: 15.0
Yes Good
Agency: Barton F. Graf / New York + No6 / New York Client: Emerald Category: User-Generated Content
Points: 15.0
TV Doctors - Emergency
Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Film / Short Form
Points: 15.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Community Building
Points: 15.0
Leave With A Story
Agency: 360i / New York Client: New Orleans Tourism Marketing Corporation Category: Craft / Photography - Single or Campaign
Points: 15.0
Capture
Agency: McCann Worldgroup / Bangkok Client: Verena International Co., Ltd. Category: Film / Long Form
Points: 15.0
Teddy Gun
Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Ambient Media / Experiential & Installations
Points: 15.0
The Pregnancy Pause
Agency: Mother / New York Client: Mother Category: Community Building
Points: 15.0
Palau Pledge
Agency: Host/Havas / Sydney Client: Palau Legacy Project Category: Innovation in Cross-Platform / Integrated Branding
Points: 15.0
The Voice of Art
Agency: Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + In Press Brodeur Partners / São Paulo Client: IBM Category: Ambient Media / Experiential & Installations
Points: 15.0
This Is Our Ice
Agency: ICF Olson / Minneapolis Client: Minnesota Wild Category: Community Building
Points: 15.0
DOGA LOGO AND VISUAL IDENTITY
Agency: Creuna Norway / Oslo Client: DOGA - Design and Architecture Norway Category: Branding / Logo
Points: 15.0
SickKids VS - MomStrong
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto Client: SickKids Foundation Category: Film / Long Form
Points: 15.0
Hippo
Agency: Jones Knowles Ritchie / New York Client: Hippo Technologies, LLC Category: Branding / Logo
Points: 15.0
Digital Puppetry
Agency: McCann / Melbourne Client: Melbourne International Film Festival Category: Experiential / Virtual Reality (VR)
Points: 15.0
United EWR Real Time Data Taxi Top Campaign
Agency: mcgarrybowen / new york Client: United Airlines Category: Craft / Use of Digital Technology - Single or Campaign
Points: 15.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Ambient Media / Live Events
Points: 15.0
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Applications
Points: 15.0
Until We All Belong
Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Brand Voice
Points: 15.0
Imaginary Friends Society - What's an MRI
Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Film / Long Form
Points: 15.0
DOGA VISUAL IDENTITY
Agency: Creuna Norway / Oslo Client: DOGA - Design and Architecture Norway Category: Branding / Identity System
Points: 15.0
Imaginary Friends Society
Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Digital / Web
Points: 15.0
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Innovation in Print & Outdoor / Ambient Media
Points: 15.0
2minuteshowersongs
Agency: King James Group / Cape Town Client: Sanlam Category: Real-Time Response / Activity / Proactive Communications
Points: 15.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Utility
Points: 15.0
Snaplications
Agency: VML / Sydney Client: McDonald's Australia Category: Mobile Advertising
Points: 15.0
Stop The Cycle
Agency: VML South Africa / Cape Town Client: Huffington Post South Africa Category: Mobile Advertising
Points: 15.0
Destination Pride
Agency: FCB/SIX / Toronto Client: PFLAG Canada Category: Craft / Dynamic Data Visualization
Points: 15.0
Samsung SmartSuit
Agency: Cheil / Amsterdam Client: Samsung Benelux Category: Craft / Dynamic Data Visualization
Points: 15.0
The Last da Vinci
Agency: Droga5 / New York + Chelsea Pictures / New York Client: Christie's Category: Digital / Social Media & Viral Marketing - Single
Points: 15.0
AAMI SmartPlates
Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Use of Technology
Points: 15.0
The Alternatives
Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Campaign
Points: 15.0
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto Client: SickKids Foundation Category: Public Relations
Points: 15.0
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Craft / Art Direction
Points: 15.0
Supima: World's Finest Cottons
Agency: Stella Giovanni / New York Client: Rizzoli Publications Category: Editorial / Book Cover
Points: 15.0
Re:scam
Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Innovation in Interactive / Online
Points: 15.0
vitaminwater Brand Book
Agency: COLLINS / NEW YORK Client: vitaminwater Category: Editorial / Book Interior
Points: 15.0
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm Client: IM Swedish Development Partner Category: Guerrilla Marketing
Points: 15.0
Gorillaz App
Agency: B-Reel / London Client: Gorillaz Category: Use of Technology / Augmented Reality (AR)
Points: 15.0
Code Severe
Agency: AMV BBDO / London + Unltd. Productions / London + 750mph / London Client: National Counter Terrorism Police Category: Online / Branded Podcast
Points: 15.0
USPS - Operation Santa
Agency: MRM//McCann / New York Client: United States Postal Service Category: Innovation in Interactive / Online
Points: 15.0
Client:
Klarna
Title:
SMOOOTH
Category:
Brand Transformation
Award:
2018 Cross-Platform Silver Pencil
Points:
15.0
Client:
ASD Ammeloo Chef's Edition Knife series
Title:
ChopChop1.0_AtomicBombPig
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
ASD Ammeloo Chef's Edition Knife series
Title:
ChopChop1.0_DynamicCow
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Ad Council
Title:
Fans of Love
Category:
Events & Experiential
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Under 100K Budget
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Websites / Utility
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
City of Buenos Aires
Title:
Don't Text and Drive
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Ministerio del Interior (Ministry of Interior)
Title:
58 Soul Riders
Category:
Events & Experiential
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Huffington Post South Africa
Title:
Stop The Cycle
Category:
Online Advertising / Banners
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Human Rights Foundation
Title:
Flash Drives For Freedom
Category:
Events & Experiential
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Emerald
Title:
Yes Good
Category:
User-Generated Content
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Cigna
Title:
TV Doctors - Emergency
Category:
Film / Short Form
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Community Building
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
New Orleans Tourism Marketing Corporation
Title:
Leave With A Story
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Verena International Co., Ltd.
Title:
Capture
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
Mother
Title:
The Pregnancy Pause
Category:
Community Building
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Palau Legacy Project
Title:
Palau Pledge
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Silver Pencil
Points:
15.0
Client:
IBM
Title:
The Voice of Art
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
Minnesota Wild
Title:
This Is Our Ice
Category:
Community Building
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
DOGA - Design and Architecture Norway
Title:
DOGA LOGO AND VISUAL IDENTITY
Category:
Branding / Logo
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
SickKids Foundation
Title:
SickKids VS - MomStrong
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Hippo Technologies, LLC
Title:
Hippo
Category:
Branding / Logo
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
Melbourne International Film Festival
Title:
Digital Puppetry
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
United Airlines
Title:
United EWR Real Time Data Taxi Top Campaign
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Applications
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Airbnb
Title:
Until We All Belong
Category:
Brand Voice
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society - What's an MRI
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
DOGA - Design and Architecture Norway
Title:
DOGA VISUAL IDENTITY
Category:
Branding / Identity System
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Digital / Web
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Title:
THE VIRTUAL CRASH BILLBOARD
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Sanlam
Title:
2minuteshowersongs
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Utility
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
McDonald's Australia
Title:
Snaplications
Category:
Mobile Advertising
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Huffington Post South Africa
Title:
Stop The Cycle
Category:
Mobile Advertising
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Samsung Benelux
Title:
Samsung SmartSuit
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Christie's
Title:
The Last da Vinci
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Use of Technology
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Prostate Cancer Canada
Title:
The Alternatives
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Public Relations
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Art Direction
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Rizzoli Publications
Title:
Supima: World's Finest Cottons
Category:
Editorial / Book Cover
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
Netsafe
Title:
Re:scam
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
vitaminwater
Title:
vitaminwater Brand Book
Category:
Editorial / Book Interior
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
IM Swedish Development Partner
Title:
The Humanium Metal Initiative
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
Gorillaz
Title:
Gorillaz App
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
National Counter Terrorism Police
Title:
Code Severe
Category:
Online / Branded Podcast
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
United States Postal Service
Title:
USPS - Operation Santa
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Silver Pencil
Points:
15.0
