The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
DOGA LOGO AND VISUAL IDENTITY
Agency: Creuna Norway / Oslo
Client: DOGA - Design and Architecture Norway
Category: Branding / Logo
Points: 15.0
Hippo
Agency: Jones Knowles Ritchie / New York
Client: Hippo Technologies, LLC
Category: Branding / Logo
Points: 15.0
DOGA VISUAL IDENTITY
Agency: Creuna Norway / Oslo
Client: DOGA - Design and Architecture Norway
Category: Branding / Identity System
Points: 15.0
Supima: World's Finest Cottons
Agency: Stella Giovanni / New York
Client: Rizzoli Publications
Category: Editorial / Book Cover
Points: 15.0
vitaminwater Brand Book
Agency: COLLINS / NEW YORK
Client: vitaminwater
Category: Editorial / Book Interior
Points: 15.0
Type with Pride
Agency: Ogilvy / New York
Client: NewFest & NYC Pride
Category: Typography / Typeface Design
Points: 15.0
"REMAINS IN MY HEART."/ SUMO GIRLS 82 TECHNIQUES
Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo
Client: HOKKOKU SHIMBUN INC.
Category: Promotional / Posters - Single
Points: 15.0
"SUMO GIRLS 82 TECHNIQUES" / SUMO GIRLS 82 TECHNIQUES
Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo
Client: HOKKOKU SHIMBUN INC.
Category: Promotional / Posters - Single
Points: 15.0
UNCONTROLLED TYPES by Plotter Drawing
Agency: SHA inc. / TOKYO
Client: SHA inc.
Category: Promotional / Posters - Series
Points: 15.0
Signed by bees
Agency: Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna
Client: A. Darbo AG
Category: Promotional / Collateral Items - Single or Series
Points: 15.0
Nike Badge of Honor
Agency: Wieden+Kennedy / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Le Cube / Sao Paulo
Client: Nike China
Category: Promotional / Collateral Items - Single or Series
Points: 15.0
The Bulletproof Flag
Agency: Sid Lee / Toronto
Client: Black Lives Matter Canada
Category: Promotional / Collateral Items - Single or Series
Points: 15.0
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan
Category: Promotional / Collateral Items - Single or Series
Points: 15.0
Chobani A hint of flavor
Agency: Chobani / New York
Client: Chobani®
Category: Packaging / Mass-market
Points: 15.0
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada
Category: Data Visualization / Dynamic
Points: 15.0
Follow The Arches
Agency: Cossette / Toronto + Cossette / Montreal
Client: McDonald's Restaurants of Canada Limited
Category: Experiential / Environmental / Ambient Media - Series
Points: 15.0
Study Opposite Styles
Agency: DENTSU INC. / NAGOYA
Client: Tokai Polytechnic College
Category: Craft / Illustration - Single or Series
Points: 15.0
Chobani Smooth Yogurt
Agency: Chobani / New York
Client: Chobani®
Category: Craft / Illustration - Single or Series
Points: 15.0
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Craft / Animation - Single or Series
Points: 15.0
360° BOOK
Agency: SHA inc. / TOKYO + DOMINO ARCHITECTS / TOKYO + SEIGENSHA Art Publishing, Inc. / KYOTO
Client: SEIGENSHA Art Publishing, Inc.
Category: Craft / Printing & Paper Craft - Single or Series
Points: 15.0
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc.
Category: Websites
Points: 15.0
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada
Category: Websites / Utility
Points: 15.0
Stop The Cycle
Agency: VML South Africa / Cape Town
Client: Huffington Post South Africa
Category: Online Advertising / Banners
Points: 15.0
Digital Puppetry
Agency: McCann / Melbourne
Client: Melbourne International Film Festival
Category: Experiential / Virtual Reality (VR)
Points: 15.0
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada
Category: Craft / Dynamic Data Visualization
Points: 15.0
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux
Category: Craft / Dynamic Data Visualization
Points: 15.0
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro
Category: Craft / Art Direction
Points: 15.0
Re:scam
Agency: DDB Group New Zealand / Auckland
Client: Netsafe
Category: Innovation in Interactive / Online
Points: 15.0
USPS - Operation Santa
Agency: MRM//McCann / New York
Client: United States Postal Service
Category: Innovation in Interactive / Online
Points: 15.0
Echo Escape
Agency: AKQA / Portland + Amazon D1 / Seattle
Client: Amazon
Category: Innovation in Interactive / Experiential
Points: 15.0
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree
Category: Broadcast / Short Form - Single
Points: 15.0
Barbers
Agency: Furlined / Los Angeles + Apple / Cupertino
Client: Apple
Category: Broadcast / Short Form - Single
Points: 15.0
Music in the Mind- Human Made Stories
Agency: Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London
Client: Volvo UK
Category: Broadcast / Long Form - Single
Points: 15.0
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client: Samsung
Category: Online / Short Form - Single
Points: 15.0
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour
Category: Online / Long Form - Single
Points: 15.0
FACEBOOK LIVE STUNT
Agency: Choojai and Friends / Bangkok + The Film Factory / Bangkok
Client: ADVANCED WIRELESS NETWORK CO.,LTD.
Category: Online / Live Webcast
Points: 15.0
Exclusive the Rainbow live event
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Online / Live Webcast
Points: 15.0
HIJACKED HIGHWAY
Agency: McCann / Lima
Client: Sodimac Homecenter
Category: Experiential / Virtual Reality (VR)
Points: 15.0
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client: Deutsche Telekom
Category: Experiential / Augmented Reality (AR)
Points: 15.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE
Category: Experiential / Live Events
Points: 15.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + Craft/McCann / London + MRM/McCann / London
Client: Microsoft
Category: User-Generated Content
Points: 15.0
Breaking 2
Agency: Dirty Robber / Los Angeles + Wieden+Kennedy / Portland + National Geographic Studios / New York + Mindshare / New York
Client: Nike
Category: Innovation in Branded Entertainment
Points: 15.0
Intel Drone Light Show at The Olympics
Agency: Intel / Santa Clara
Client: Intel
Category: Innovation in Branded Entertainment
Points: 15.0
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander
Category: Innovation in Branded Entertainment
Points: 15.0
Safe Cap
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company
Category: Physical Product
Points: 15.0
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited
Category: User Activation
Points: 15.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Use of Technology
Points: 15.0
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Integrated Branding
Points: 15.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform
Category: Integrated Branding / Integrated Online
Points: 15.0
Client:
DOGA - Design and Architecture Norway
Title:
DOGA LOGO AND VISUAL IDENTITY
Category:
Branding / Logo
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
Hippo Technologies, LLC
Title:
Hippo
Category:
Branding / Logo
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
DOGA - Design and Architecture Norway
Title:
DOGA VISUAL IDENTITY
Category:
Branding / Identity System
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
Rizzoli Publications
Title:
Supima: World's Finest Cottons
Category:
Editorial / Book Cover
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
vitaminwater
Title:
vitaminwater Brand Book
Category:
Editorial / Book Interior
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
NewFest & NYC Pride
Title:
Type with Pride
Category:
Typography / Typeface Design
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
HOKKOKU SHIMBUN INC.
Title:
"REMAINS IN MY HEART."/ SUMO GIRLS 82 TECHNIQUES
Category:
Promotional / Posters - Single
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
HOKKOKU SHIMBUN INC.
Title:
"SUMO GIRLS 82 TECHNIQUES" / SUMO GIRLS 82 TECHNIQUES
Category:
Promotional / Posters - Single
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
SHA inc.
Title:
UNCONTROLLED TYPES by Plotter Drawing
Category:
Promotional / Posters - Series
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
A. Darbo AG
Title:
Signed by bees
Category:
Promotional / Collateral Items - Single or Series
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
Nike China
Title:
Nike Badge of Honor
Category:
Promotional / Collateral Items - Single or Series
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
Black Lives Matter Canada
Title:
The Bulletproof Flag
Category:
Promotional / Collateral Items - Single or Series
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Promotional / Collateral Items - Single or Series
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
Chobani®
Title:
Chobani A hint of flavor
Category:
Packaging / Mass-market
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Data Visualization / Dynamic
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
McDonald's Restaurants of Canada Limited
Title:
Follow The Arches
Category:
Experiential / Environmental / Ambient Media - Series
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
Tokai Polytechnic College
Title:
Study Opposite Styles
Category:
Craft / Illustration - Single or Series
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
Chobani®
Title:
Chobani Smooth Yogurt
Category:
Craft / Illustration - Single or Series
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Craft / Animation - Single or Series
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
SEIGENSHA Art Publishing, Inc.
Title:
360° BOOK
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Websites
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
Nosferatu
Category:
Websites
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Websites / Utility
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Huffington Post South Africa
Title:
Stop The Cycle
Category:
Online Advertising / Banners
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Melbourne International Film Festival
Title:
Digital Puppetry
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Samsung Benelux
Title:
Samsung SmartSuit
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Art Direction
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Netsafe
Title:
Re:scam
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
United States Postal Service
Title:
USPS - Operation Santa
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Amazon
Title:
Echo Escape
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Apple
Title:
Barbers
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Volvo UK
Title:
Music in the Mind- Human Made Stories
Category:
Broadcast / Long Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Ostrich
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
ADVANCED WIRELESS NETWORK CO.,LTD.
Title:
FACEBOOK LIVE STUNT
Category:
Online / Live Webcast
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow live event
Category:
Online / Live Webcast
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Sodimac Homecenter
Title:
HIJACKED HIGHWAY
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Deutsche Telekom
Title:
Magenta Unleashed
Category:
Experiential / Augmented Reality (AR)
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
User-Generated Content
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike
Title:
Breaking 2
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Intel
Title:
Intel Drone Light Show at The Olympics
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Banco Santander
Title:
Beyond Money
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Ford Motor Company
Title:
Safe Cap
Category:
Physical Product
Award:
2018 Intellectual Property Silver Pencil
Points:
15.0
Client:
Hindustan Petroleum Corporation Limited
Title:
Roads That Honk
Category:
User Activation
Award:
2018 Responsive Environments Silver Pencil
Points:
15.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Use of Technology
Award:
2018 Responsive Environments Silver Pencil
Points:
15.0
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Integrated Branding
Award:
2018 Cross-Platform Silver Pencil
Points:
15.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Integrated Branding / Integrated Online
Award:
2018 Cross-Platform Silver Pencil
Points:
15.0
