The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
11 Herbs & Spices
Agency: Wieden+Kennedy / Portland
Client: KFC
Category: Branded Social Post / Single
Points: 15.0
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London
Client: Nike
Category: Branded Social Post / Campaign
Points: 15.0
IKEA´s response to Balenciaga
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA
Category: Branded Social Post / Real-Time Response
Points: 15.0
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Social Engagement / User-Generated Content
Points: 15.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft
Category: Social Engagement / Community Building
Points: 15.0
Client:
KFC
Title:
11 Herbs & Spices
Category:
Branded Social Post / Single
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nothing Beats a Londoner
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
IKEA
Title:
IKEA´s response to Balenciaga
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
Apple
Title:
Welcome to @Apple
Category:
Social Engagement / User-Generated Content
Award:
2018 Social Media Silver Pencil
Points:
15.0