The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: AB InBev / Aguila Beer
Category: Out of Home / P.O.P. & In-Store
Points: 21.0
For Your Consideration
Agency: Saatchi & Saatchi / New York + Pickle Music / New York + Harbor Picture Company / New York + And/Or / New York
Client: Women in Film
Category: Integrated Campaign
Points: 21.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Craft / Use of Technology
Points: 21.0
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 21.0
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 21.0
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Physical Items
Points: 21.0
Helpy Hour
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client: FEDCAF
Category: Out of Home / P.O.P. & In-Store
Points: 21.0
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris
Client: Auberge des Migrants
Category: Digital & Online / Ecommerce
Points: 21.0
Pensions Delivery
Agency: Grey Argentina / Buenos Aires
Client: Itaú Bank
Category: Non-traditional & Guerrilla Marketing
Points: 21.0
STAY HOME MILES EXCHANGE
Agency: Wunderman Thompson / Thailand + Verve / Thailand
Client: THAI AIRWAYS
Category: Digital & Online / Websites & Mobile
Points: 21.0
Superb Owl
Agency: R/GA California / San Francisco
Client: Reddit
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 21.0
That Look from Popeyes
Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client: Popeyes Louisiana Kitchen
Category: Non-traditional & Guerrilla Marketing
Points: 21.0
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Non-traditional & Guerrilla Marketing
Points: 21.0
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Out of Home / P.O.P. & In-Store
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
Women in Film
Title:
For Your Consideration
Category:
Integrated Campaign
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Craft / Use of Technology
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
Mastercard
Title:
True Name
Category:
Physical Items
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
FEDCAF
Title:
Helpy Hour
Category:
Out of Home / P.O.P. & In-Store
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
Auberge des Migrants
Title:
Migrants on Amazon
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
Itaú Bank
Title:
Pensions Delivery
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
THAI AIRWAYS
Title:
STAY HOME MILES EXCHANGE
Category:
Digital & Online / Websites & Mobile
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
Reddit
Title:
Superb Owl
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
Popeyes Louisiana Kitchen
Title:
That Look from Popeyes
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0