The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Hamberders
Agency: MullenLowe / Boston
Client: Burger King
Category: Current Event Response
Points: 2.0
The Land of Free Press
Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki
Client: Helsingin Sanomat
Category: Media Relations
Points: 2.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Brand Voice
Points: 2.0
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson
Category: Brand Voice
Points: 2.0
#rightmyname
Agency: M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg
Client: Nando's South Africa
Category: Brand Voice
Points: 2.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Brand Voice
Points: 2.0
Kraft Now Pay Later
Agency: Leo Burnett / Chicago
Client: Kraft Heinz
Category: Brand Voice
Points: 2.0
Stand by You
Agency: DAVID The Agency / Miami + AB-Inbev / New York
Client: ABInbev – Budweiser
Category: Brand Voice
Points: 2.0
Planet or Plastic
Agency: McCann / New York + National Geographic / New York
Client: National Geographic
Category: Brand Voice
Points: 2.0
Palessi
Agency: DCX Growth Accelerator / Brooklyn + DCX Cultural Production Studios / Brooklyn
Client: Payless ShoeSource Inc.
Category: Reputation Management
Points: 2.0
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai
Client: Nissan Saudi Arabia
Category: Current Event Response
Points: 2.0
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet
Category: Current Event Response
Points: 2.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref
Category: Current Event Response
Points: 2.0
Stand by You
Agency: DAVID The Agency / Miami + AB-Inbev / New York
Client: ABInbev – Budweiser
Category: Community Building
Points: 2.0
The Land of Free Press
Agency: TBWA\ / Helsinki + Helsingin Sanomat / Helsinki
Client: Helsingin Sanomat
Category: Current Event Response
Points: 2.0
#CoverTheProgress
Agency: Ketchum / New York + Discover Puerto Rico / San Juan
Client: Discover Puerto Rico
Category: Current Event Response
Points: 2.0
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives
Category: Current Event Response
Points: 2.0
Victory Fridge
Agency: 3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York
Client: ABInbev, Bud Light
Category: Current Event Response
Points: 2.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Integrated PR Campaign
Points: 2.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Integrated PR Campaign
Points: 2.0
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment
Category: Innovation in Public Relations
Points: 2.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref
Category: Innovation in Public Relations
Points: 2.0
Big Bell
Agency: Edelman / London + Edelman / LA + UNIT9 / London
Client: Taco Bell
Category: Innovation in Public Relations
Points: 2.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola
Category: Innovation in Public Relations
Points: 2.0
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review
Category: Events & Experiential
Points: 2.0
#CoverTheProgress
Agency: Ketchum / New York + Discover Puerto Rico / San Juan
Client: Discover Puerto Rico
Category: Media Relations
Points: 2.0
Planet or Plastic
Agency: McCann / New York + National Geographic / New York
Client: National Geographic
Category: Media Relations
Points: 2.0
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber
Category: Events & Experiential
Points: 2.0
Black Spots Campaign
Agency: X-Line Co., Ltd. (dentsu group) / Taipei
Client: Taiwan Star Telecom Co., Ltd.
Category: Events & Experiential
Points: 2.0
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment
Category: Events & Experiential
Points: 2.0
The Unbreakable Rainbow
Agency: 180heartbeats + JUNG v MATT / Warsaw
Client: Unilever - Ben&Jerry's
Category: Events & Experiential
Points: 2.0
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson
Category: Events & Experiential
Points: 2.0
Hungry Puffs
Agency: The Brand Agency / Perth
Client: Foodbank WA
Category: Events & Experiential
Points: 2.0
Carling Black Label Soccer Song for Change
Agency: Ogilvy South Africa / Cape Town
Client: Ab-InBev Africa
Category: Events & Experiential
Points: 2.0
Amazon Jurassic Box Experience
Agency: Tool / Santa Monica + Amazon Advertising / Santa Monica + Universal / Universal City
Client: Prime Video
Category: Events & Experiential
Points: 2.0
Carnival: Ship for a Snap
Agency: Anomaly / New York
Client: Carnival Cruise Line
Category: Events & Experiential
Points: 2.0
The Bridal Uniform
Agency: BBDO Pakistan / Lahore + Ali Xeeshan Theater Studio / Lahore
Client: UN Women
Category: Events & Experiential
Points: 2.0
Humanity Test
Agency: J. Walter Thompson / London
Client: UN Women
Category: Community Building
Points: 2.0
Sleeping Flags
Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client: O.N.E.
Category: Events & Experiential
Points: 2.0
The Unknown Face
Agency: FF / Paris + Historial de la Grande Guerre de / Péronne
Client: L'Historial de la Grande Guerre de Péronne
Category: Events & Experiential
Points: 2.0
Victory Fridge
Agency: 3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York
Client: ABInbev, Bud Light
Category: Events & Experiential
Points: 2.0
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders
Category: Community Building
Points: 2.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Community Building
Points: 2.0
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Category: Community Building
Points: 2.0
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson
Category: Community Building
Points: 2.0
Dogs for Dogs
Agency: CLM BBDO / Boulogne-Billancourt
Client: Pedigree
Category: Community Building
Points: 2.0
Paving for Pizza
Agency: Domino's Pizza / Ann Arbor
Client: Domino's Pizza
Category: Community Building
Points: 2.0
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross
Category: Brand Voice
Points: 2.0
Uber Pro
Agency: Uber / San Francisco + &Co. / San Francisco
Client: Uber
Category: Internal Communications
Points: 2.0
Client:
Burger King
Title:
Hamberders
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Helsingin Sanomat
Title:
The Land of Free Press
Category:
Media Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Nando's South Africa
Title:
#rightmyname
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
ABInbev – Budweiser
Title:
Stand by You
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
National Geographic
Title:
Planet or Plastic
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Payless ShoeSource Inc.
Title:
Palessi
Category:
Reputation Management
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Nissan Saudi Arabia
Title:
#SheDrives
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
ABInbev – Budweiser
Title:
Stand by You
Category:
Community Building
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Helsingin Sanomat
Title:
The Land of Free Press
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Discover Puerto Rico
Title:
#CoverTheProgress
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
ABInbev, Bud Light
Title:
Victory Fridge
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
IHOP
Title:
IHOb
Category:
Integrated PR Campaign
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
McDonald's
Title:
The Flip
Category:
Integrated PR Campaign
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Integrated PR Campaign
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Innovation in Public Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Innovation in Public Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Taco Bell
Title:
Big Bell
Category:
Innovation in Public Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Innovation in Public Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Discover Puerto Rico
Title:
#CoverTheProgress
Category:
Media Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
National Geographic
Title:
Planet or Plastic
Category:
Media Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Uber
Title:
Distracted Goalkepper
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Taiwan Star Telecom Co., Ltd.
Title:
Black Spots Campaign
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Unilever - Ben&Jerry's
Title:
The Unbreakable Rainbow
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Foodbank WA
Title:
Hungry Puffs
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Ab-InBev Africa
Title:
Carling Black Label Soccer Song for Change
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Prime Video
Title:
Amazon Jurassic Box Experience
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Carnival Cruise Line
Title:
Carnival: Ship for a Snap
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
UN Women
Title:
The Bridal Uniform
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
UN Women
Title:
Humanity Test
Category:
Community Building
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
O.N.E.
Title:
Sleeping Flags
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
L'Historial de la Grande Guerre de Péronne
Title:
The Unknown Face
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
ABInbev, Bud Light
Title:
Victory Fridge
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Community Building
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Community Building
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Community Building
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Community Building
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Pedigree
Title:
Dogs for Dogs
Category:
Community Building
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Domino's Pizza
Title:
Paving for Pizza
Category:
Community Building
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Uber
Title:
Uber Pro
Category:
Internal Communications
Award:
2019 Public Relations Merit Award
Points:
2.0
