The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade
Category: Media Relations
Points: 50.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike
Category: Brand Voice
Points: 25.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Media Relations
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives
Category: Events & Experiential
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives
Category: Current Event Response
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives
Category: Community Building
Points: 25.0
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia
Category: Integrated PR Campaign
Points: 25.0
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade
Category: Media Relations
Points: 25.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably
Category: Events & Experiential
Points: 25.0
Kraft Now Pay Later
Agency: Leo Burnett / Chicago
Client: Kraft Heinz
Category: Current Event Response
Points: 15.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Brand Voice
Points: 15.0
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour
Category: Reputation Management
Points: 15.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Reputation Management
Points: 15.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Events & Experiential
Points: 15.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Integrated PR Campaign
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Events & Experiential
Points: 15.0
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade
Category: Integrated PR Campaign
Points: 15.0
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G)
Category: Brand Voice
Points: 15.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying
Category: Community Building
Points: 10.0
Take a Seat, Take a Stand
Agency: Edelman / New York
Client: WNBA
Category: Reputation Management
Points: 10.0
PRIDE JERSEY
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: AIG
Category: Innovation in Public Relations
Points: 10.0
Point of View
Agency: BBDO / New York + MJZ + DinivonMuefflingCommunications
Client: Sandy Hook Promise
Category: Media Relations
Points: 10.0
Kraft Now Pay Later
Agency: Leo Burnett / Chicago
Client: Kraft Heinz
Category: Events & Experiential
Points: 10.0
Repicturing Homeless
Agency: Havas Germany / Düsseldorf
Client: Getty Images Deutschland / fiftyfifty (magazine from homeless people)
Category: Reputation Management
Points: 10.0
Shitty Paper – Made from hate
Agency: Philipp und Keuntje / Hamburg + Goldeimer / Hamburg
Client: Goldeimer gemeinnützige GmbH
Category: Events & Experiential
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Brand Voice
Points: 10.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Events & Experiential
Points: 10.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola
Category: Brand Voice
Points: 10.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Innovation in Public Relations
Points: 10.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably
Category: Innovation in Public Relations
Points: 10.0
Corona Oceans Week
Agency: Wieden+Kennedy / Amsterdam + MPC / Amsterdam
Client: AB InBev
Category: Integrated PR Campaign
Points: 10.0
#CoverTheProgress
Agency: Ketchum / New York + Discover Puerto Rico / San Juan
Client: Discover Puerto Rico
Category: Current Event Response
Points: 2.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Integrated PR Campaign
Points: 2.0
Stand by You
Agency: DAVID The Agency / Miami + AB-Inbev / New York
Client: ABInbev – Budweiser
Category: Brand Voice
Points: 2.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Integrated PR Campaign
Points: 2.0
Planet or Plastic
Agency: McCann / New York + National Geographic / New York
Client: National Geographic
Category: Brand Voice
Points: 2.0
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment
Category: Innovation in Public Relations
Points: 2.0
Victory Fridge
Agency: 3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York
Client: ABInbev, Bud Light
Category: Current Event Response
Points: 2.0
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives
Category: Current Event Response
Points: 2.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Brand Voice
Points: 2.0
Hamberders
Agency: MullenLowe / Boston
Client: Burger King
Category: Current Event Response
Points: 2.0
Palessi
Agency: DCX Growth Accelerator / Brooklyn + DCX Cultural Production Studios / Brooklyn
Client: Payless ShoeSource Inc.
Category: Reputation Management
Points: 2.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola
Category: Innovation in Public Relations
Points: 2.0
Big Bell
Agency: Edelman / London + Edelman / LA + UNIT9 / London
Client: Taco Bell
Category: Innovation in Public Relations
Points: 2.0
The Land of Free Press
Agency: TBWA\ / Helsinki + Helsingin Sanomat / Helsinki
Client: Helsingin Sanomat
Category: Current Event Response
Points: 2.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref
Category: Innovation in Public Relations
Points: 2.0
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai
Client: Nissan Saudi Arabia
Category: Current Event Response
Points: 2.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Media Relations
Award:
2019 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Brand Voice
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Media Relations
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Events & Experiential
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Current Event Response
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Community Building
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Integrated PR Campaign
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Media Relations
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Events & Experiential
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Current Event Response
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
The Flip
Category:
Brand Voice
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Reputation Management
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Reputation Management
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Events & Experiential
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Integrated PR Campaign
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Events & Experiential
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Integrated PR Campaign
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Gillette (P&G)
Title:
We Believe
Category:
Brand Voice
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Community Building
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
IHOP
Title:
IHOb
Category:
Events & Experiential
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
WNBA
Title:
Take a Seat, Take a Stand
Category:
Reputation Management
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
AIG
Title:
PRIDE JERSEY
Category:
Innovation in Public Relations
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
Point of View
Category:
Media Relations
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Events & Experiential
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Getty Images Deutschland / fiftyfifty (magazine from homeless people)
Title:
Repicturing Homeless
Category:
Reputation Management
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Goldeimer gemeinnützige GmbH
Title:
Shitty Paper – Made from hate
Category:
Events & Experiential
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Lacoste
Title:
Save our Species
Category:
Brand Voice
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Brand Voice
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
The Flip
Category:
Events & Experiential
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Brand Voice
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Public Relations
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Innovation in Public Relations
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
AB InBev
Title:
Corona Oceans Week
Category:
Integrated PR Campaign
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Discover Puerto Rico
Title:
#CoverTheProgress
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
McDonald's
Title:
The Flip
Category:
Integrated PR Campaign
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
ABInbev – Budweiser
Title:
Stand by You
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Integrated PR Campaign
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
National Geographic
Title:
Planet or Plastic
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
IHOP
Title:
IHOb
Category:
Integrated PR Campaign
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Innovation in Public Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
ABInbev, Bud Light
Title:
Victory Fridge
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Burger King
Title:
Hamberders
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Payless ShoeSource Inc.
Title:
Palessi
Category:
Reputation Management
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Innovation in Public Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Taco Bell
Title:
Big Bell
Category:
Innovation in Public Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Helsingin Sanomat
Title:
The Land of Free Press
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Innovation in Public Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Nissan Saudi Arabia
Title:
#SheDrives
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
