The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Interactive & Online
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- In-House
- Integrated
- Interactive & Online
- Mobile
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
Award
-
Award
Silver Pencil
- All
- Silver Pencil
- Bronze Pencil
- Merit
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One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Experiential / Interactive Digital Installations
Points: 21.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Innovation & Transformation / Innovation in Interactive
Points: 21.0
Certified Story Time- Super Fresh Granny
Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago
Client: General Motors Certified Pre-Owned
Category: Craft / Writing
Points: 21.0
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris
Client: Auberge des Migrants
Category: Online Advertising / Native Ads
Points: 21.0
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.0
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52
Client: Apple
Category: Online-only Video / Single
Points: 21.0
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon
Category: Gaming / Branded Games
Points: 21.0