The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Moving Image Craft
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- In-House
- Integrated
- Interactive & Online
- Mobile
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
Award
-
Award
Silver Pencil
- All
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
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One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
#wombstories
Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore
Client: Essity Bodyform/Libresse
Category: Direction / Single
Points: 21.0
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + a52 + Joint Editorial
Client: Nike
Category: Writing / Single
Points: 21.0
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client: Toyota Motor Corporation / Toyota Motor North America
Category: Visual Effects / Single
Points: 21.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Casting
Points: 21.0
Fantastic Voyage
Agency: 72andSunny / Los Angeles + Partizan + Work Editorial + Mathematic
Client: Adobe Photoshop
Category: Visual Effects / Single
Points: 21.0
Hunted
Agency: Electronic Arts + Motive Studios + Lucasfilm LTD
Client: Star Wars: Squadrons
Category: Animation / Single
Points: 21.0
Life Below Water
Agency: Goodby Silverstein & Partners / San Francisco
Client: Google / United Nations / Tribeca Enterprises
Category: Writing / Single
Points: 21.0
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company
Category: Writing / Single
Points: 21.0
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation
Category: Editing / Single
Points: 21.0
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52
Client: Apple
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.0
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client: Toyota Motor Corporation / Toyota Motor North America
Category: Cinematography / Single
Points: 21.0