The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Most Awarded Work Rankings

Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Best of Interactive & Online Points: 90.0

#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Online Community / Platform Points: 45.0

Best Enjoyed Vertically Agency: SMUGGLER + DDB / Chicago Client: Starburst Swirlers Category: Online-only Video / Single Points: 45.0

Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown Points: 45.0

NarcoStore Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá Client: Colombia con Memoria Foundation Category: Websites / Ecommerce Points: 45.0

UNBOXING Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Online-only Video / Interactive Video Points: 45.0

You Love Me Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles Client: Beats by Dr. Dre Category: Online-only Video / Single Points: 45.0

Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Experiential / Interactive Digital Installations Points: 21.0

Michelob ULTRA Courtside Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Interactive Points: 21.0

Certified Story Time- Super Fresh Granny Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago Client: General Motors Certified Pre-Owned Category: Craft / Writing Points: 21.0

Migrants on Amazon Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris Client: Auberge des Migrants Category: Online Advertising / Native Ads Points: 21.0

Raising Profiles Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Innovation & Transformation / Innovation in Lockdown Points: 21.0

The whole working-from-home thing Agency: Apple + SMUGGLER + Work Editorial + a52 Client: Apple Category: Online-only Video / Single Points: 21.0

Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Gaming / Branded Games Points: 21.0

Raising Profiles Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Websites / Ecommerce Points: 9.0

Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Experiential / Immersive Digital Spaces Points: 9.0

#StillSpeakingUp Deeptruth Agency: Publicis WW / Mexico Client: Propuesta Cívica AC Category: Innovation & Transformation / Innovation in Interactive Points: 9.0

Boards of Change Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Experiential / Interactive Digital Installations Points: 9.0

Cités Agency: HEREZIE / PARIS + Quad Stories / Paris Client: AMAZON PRIME VIDEO Category: Online-only Video / Series Points: 9.0

Infinite Bad Guy Agency: Google Creative Lab Client: Google Category: Online-only Video / Interactive Video Points: 9.0

SICK BEATS Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel Client: Woojer Category: Craft / Use of Technology Points: 9.0

Super Wendy's World Agency: VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago Client: Wendy's Category: Gaming / Branded Games Points: 9.0

The Carbon-Neutral Net Agency: TAXI / TYPE1 / Toronto Client: Volkswagen Category: Websites Points: 9.0

The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Online-only Video / Series Points: 9.0

THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Experiential / Immersive Digital Spaces Points: 9.0

Unscalpable Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne Client: Cadbury Caramilk Category: Online Advertising / Native Ads Points: 3.0

Clone Machine Agency: Leo Burnett / Chicago Client: Coors Light Category: Online Community / Utility Points: 3.0

The Carbon-Neutral Net Agency: TAXI / TYPE1 / Toronto Client: Volkswagen Category: Craft / Art Direction Points: 3.0

The OREO Doomsday Vault Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Craft / Writing Points: 3.0

#UNHATEWOMEN Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin Client: Terre des Femmes Category: Online-only Video / Single Points: 3.0

Infinite Bad Guy Agency: Google Creative Lab Client: Google Category: Craft / Use of Technology Points: 3.0

Truthmark Agency: UncleGrey Client: Canon Category: Craft / Use of Technology Points: 3.0

Endless World of Airmax Agency: BBDO / New York Client: Foot Locker Category: Innovation & Transformation / Innovation in Interactive Points: 3.0

Verizon Fortnite Stadium Agency: R/GA / New York + Momentum Worldwide / New York Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown Points: 3.0

Clone Machine Agency: Leo Burnett / Chicago Client: Coors Light Category: Innovation & Transformation / Innovation in Lockdown Points: 3.0

Alone with Me Agency: Spotify In-House Client: Spotify Category: Websites Points: 3.0

Catch The Scam Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto + Levelwing Client: HomeEquity Bank Category: Online-only Video / Series Points: 3.0

Certified Story Time- Hidden Camera Hunt Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago Client: General Motors Certified Pre-Owned Category: Craft / Writing Points: 3.0

Clone Machine Agency: Leo Burnett / Chicago Client: Coors Light Category: Websites / Utility Points: 3.0

Dogs on Zoom Agency: BBDO / New York Client: Mars Petcare: Pedigree Category: Innovation & Transformation / Innovation in Lockdown Points: 3.0

Endless World of Airmax Agency: BBDO / New York Client: Foot Locker Category: Websites Points: 3.0

For the Love Agency: BBDO / New York Client: Foot Locker Category: Craft / Art Direction Points: 3.0

Gamer Therapy Agency: the community / Miami + Hi-Rez Studios + Rise Above The Disorder + Duotone audio group / New York Client: Hi-Rez Studios & Rise Above The Disorder Category: Online Community / Utility Points: 3.0

Google Black-Owned Friday Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Online-only Video / Series Points: 3.0

Gun Unboxing Agency: Grey / New York Client: States United Category: Online-only Video / Single Points: 3.0

Heinz on Film Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto Client: Kraft Heinz Canada Category: Online Advertising / Native Ads Points: 3.0

The One Show

Learn more about The One Show 2026

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2021

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Year

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#

One ShowMost Awarded Work Rankings

Client

Title

Category

Award

Points

Client: Michelob ULTRA, Microsoft, NBA

Title: Michelob ULTRA Courtside

Category: Best of Interactive & Online

Award: 2021 Interactive & Online Best of Discipline Pencil

Points: 90.0

Client: Essity Bodyform/Libresse

Title: #wombpainstories

Category: Online Community / Platform

Award: 2021 Interactive & Online Gold Pencil

Points: 45.0

Client: Starburst Swirlers

Title: Best Enjoyed Vertically

Category: Online-only Video / Single

Award: 2021 Interactive & Online Gold Pencil

Points: 45.0

Client: Michelob ULTRA, Microsoft, NBA

Title: Michelob ULTRA Courtside

Category: Innovation & Transformation / Innovation in Lockdown

Award: 2021 Interactive & Online Gold Pencil

Points: 45.0

Client: Colombia con Memoria Foundation

Title: NarcoStore

Category: Websites / Ecommerce

Award: 2021 Interactive & Online Gold Pencil

Points: 45.0

Client: Netflix / PlayStation

Title: UNBOXING

Category: Online-only Video / Interactive Video

Award: 2021 Interactive & Online Gold Pencil

Points: 45.0

Client: Beats by Dr. Dre

Title: You Love Me

Category: Online-only Video / Single

Award: 2021 Interactive & Online Gold Pencil

Points: 45.0

Client: Michelob ULTRA, Microsoft, NBA

Title: Michelob ULTRA Courtside

Category: Experiential / Interactive Digital Installations

Award: 2021 Interactive & Online Silver Pencil

Points: 21.0

Client: Michelob ULTRA, Microsoft, NBA

Title: Michelob ULTRA Courtside

Category: Innovation & Transformation / Innovation in Interactive

Award: 2021 Interactive & Online Silver Pencil

Points: 21.0

Client: General Motors Certified Pre-Owned

Title: Certified Story Time- Super Fresh Granny

Category: Craft / Writing

Award: 2021 Interactive & Online Silver Pencil

Points: 21.0

Client: Auberge des Migrants

Title: Migrants on Amazon

Category: Online Advertising / Native Ads

Award: 2021 Interactive & Online Silver Pencil

Points: 21.0

One Show
Most Awarded Work Rankings

Client:
Michelob ULTRA, Microsoft, NBA

Title:
Michelob ULTRA Courtside

Category:
Best of Interactive & Online

Award:
2021 Interactive & Online Best of Discipline Pencil

Points:
90.0

Client:
Essity Bodyform/Libresse

Title:
#wombpainstories

Category:
Online Community / Platform

Award:
2021 Interactive & Online Gold Pencil

Points:
45.0

Client:
Starburst Swirlers

Title:
Best Enjoyed Vertically

Category:
Online-only Video / Single

Award:
2021 Interactive & Online Gold Pencil

Points:
45.0

Client:
Michelob ULTRA, Microsoft, NBA

Title:
Michelob ULTRA Courtside

Category:
Innovation & Transformation / Innovation in Lockdown

Award:
2021 Interactive & Online Gold Pencil

Points:
45.0

Client:
Colombia con Memoria Foundation

Title:
NarcoStore

Category:
Websites / Ecommerce

Award:
2021 Interactive & Online Gold Pencil

Points:
45.0

Client:
Netflix / PlayStation

Title:
UNBOXING

Category:
Online-only Video / Interactive Video

Award:
2021 Interactive & Online Gold Pencil

Points:
45.0

Client:
Beats by Dr. Dre

Title:
You Love Me

Category:
Online-only Video / Single

Award:
2021 Interactive & Online Gold Pencil

Points:
45.0

Client:
Michelob ULTRA, Microsoft, NBA

Title:
Michelob ULTRA Courtside

Category:
Experiential / Interactive Digital Installations

Award:
2021 Interactive & Online Silver Pencil

Points:
21.0

Client:
Michelob ULTRA, Microsoft, NBA

Title:
Michelob ULTRA Courtside

Category:
Innovation & Transformation / Innovation in Interactive

Award:
2021 Interactive & Online Silver Pencil

Points:
21.0

Client:
General Motors Certified Pre-Owned

Title:
Certified Story Time- Super Fresh Granny

Category:
Craft / Writing

Award:
2021 Interactive & Online Silver Pencil

Points:
21.0

Client:
Auberge des Migrants

Title:
Migrants on Amazon

Category:
Online Advertising / Native Ads

Award:
2021 Interactive & Online Silver Pencil

Points:
21.0

Client:
The Big Issue & LinkedIn

Title:
Raising Profiles

Category:
Innovation & Transformation / Innovation in Lockdown

Award:
2021 Interactive & Online Silver Pencil

Points:
21.0

Client:
Apple

Title:
The whole working-from-home thing

Category:
Online-only Video / Single

Award:
2021 Interactive & Online Silver Pencil

Points:
21.0

Client:
Verizon

Title:
Verizon Fortnite Stadium

Category:
Gaming / Branded Games

Award:
2021 Interactive & Online Silver Pencil

Points:
21.0

Client:
The Big Issue & LinkedIn

Title:
Raising Profiles

Category:
Websites / Ecommerce

Award:
2021 Interactive & Online Bronze Pencil

Points:
9.0

Client:
Verizon

Title:
Verizon Fortnite Stadium

Category:
Experiential / Immersive Digital Spaces

Award:
2021 Interactive & Online Bronze Pencil