The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Undercover Avatar
Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client: Association L'Enfant Bleu
Category: Influencer Marketing / Multi-Channel
Points: 21.0
#ZigTheRunway
Agency: Venables Bell + Partners + Reebok + Lumberyard + Wildlife LA
Client: Reebok
Category: Influencer Marketing / Multi-Channel
Points: 21.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Craft / Use of Visuals
Points: 21.0
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London
Client: Diesel
Category: Active Engagement / Call to Action
Points: 21.0
Heinz on Film
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada
Category: User-Generated Content
Points: 21.0
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris
Client: Auberge des Migrants
Category: Social Channel / Single Platform
Points: 21.0
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW
Category: Active Engagement / Call to Action
Points: 21.0
Pedestal Project
Agency: BBDO / New York
Client: Color of Change
Category: Active Engagement / Call to Action
Points: 21.0
PLAY NZ
Agency: TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne
Client: Tourism New Zealand
Category: Livestream
Points: 21.0
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref
Category: Craft / Use of Technology
Points: 21.0
Wendy's. Now that you mention us.
Agency: VMLY&R / Kansas City + Spark Foundry / New York + Ketchum / Chicago + Wendy's
Client: Wendy's
Category: Innovation & Transformation / Innovation in Social Media
Points: 21.0
Client:
Association L'Enfant Bleu
Title:
Undercover Avatar
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
Reebok
Title:
#ZigTheRunway
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Craft / Use of Visuals
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
Kraft Heinz Canada
Title:
Heinz on Film
Category:
User-Generated Content
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
Auberge des Migrants
Title:
Migrants on Amazon
Category:
Social Channel / Single Platform
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
Color of Change
Title:
Pedestal Project
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
Tourism New Zealand
Title:
PLAY NZ
Category:
Livestream
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
Ally Financial
Title:
r/Bank
Category:
Social Post / Single
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Craft / Use of Technology
Award:
2021 Social Media Silver Pencil
Points:
21.0