The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Experiential & Installations / Experiential & Immersive
Points: 21.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Innovation & Transformation / Innovation in Out of Home
Points: 21.0
Cold Tracker
Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg
Client: AB InBev
Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 21.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Billboards & Transit / Series
Points: 21.0
Home of the Billboards
Agency: DAVID / Buenos Aires
Client: Burger King Argentina
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.0
Homes of the Whopper
Agency: DAVID / Miami + Unicorns & Unicorns / Los Angeles + Cosmo Street Editorial / Los Angeles
Client: Burger King
Category: Innovation & Transformation / Innovation in Out of Home
Points: 21.0
Living Radars
Agency: LG2 / Quebec City + Touché! + BLVD
Client: Société de l'assurance automobile du Québec
Category: Innovation & Transformation / Innovation in Out of Home
Points: 21.0
McDo
Agency: NORD DDB / Stockholm
Client: McDonald's Scandinavia
Category: Experiential & Installations / Brand Installations
Points: 21.0
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito
Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Category: Apparel
Points: 21.0
The eye opening test
Agency: BETC / Paris + General Pop / Paris
Client: Droit de regard
Category: Experiential & Installations / Brand Installations
Points: 21.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Silver Pencil
Points:
21.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Silver Pencil
Points:
21.0
Client:
AB InBev
Title:
Cold Tracker
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2021 Out of Home Silver Pencil
Points:
21.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Silver Pencil
Points:
21.0
Client:
Burger King Argentina
Title:
Home of the Billboards
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Silver Pencil
Points:
21.0
Client:
Burger King
Title:
Homes of the Whopper
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Silver Pencil
Points:
21.0
Client:
Société de l'assurance automobile du Québec
Title:
Living Radars
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Silver Pencil
Points:
21.0
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Silver Pencil
Points:
21.0
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Apparel
Award:
2021 Out of Home Silver Pencil
Points:
21.0