The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Craft / Art Direction
Points: 21.0
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Craft / Use of Technology
Points: 21.0
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 21.0
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Long Form Video / Single
Points: 21.0
A Career-Limiting Campaign
Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London
Client: Global Women
Category: Online Films & Video / Short Form - Series
Points: 21.0
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel
Category: Online Films & Video / Long Form - Single
Points: 21.0
The whole working-from-home thing
Agency: SMUGGLER + Apple
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 21.0
Look To Speak
Agency: Google Creative Lab
Client: Google
Category: Innovation & Transformation / Innovation in Mobile
Points: 21.0
Undercover Avatar
Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client: Association L'Enfant Bleu
Category: Influencer Marketing / Multi-Channel
Points: 21.0
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA
Category: Brand Voice
Points: 21.0
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Brand Partnerships
Points: 21.0
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client: Budweiser
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.0
Victoria 1.8
Agency: Ogilvy / Mexico
Client: AB InBev Grupo Modelo Mexico
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.0
#wombstories
Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore
Client: Essity Bodyform/Libresse
Category: Direction / Single
Points: 21.0
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + a52 + Joint Editorial
Client: Nike
Category: Writing / Single
Points: 21.0
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client: Toyota Motor Corporation / Toyota Motor North America
Category: Visual Effects / Single
Points: 21.0
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: AB InBev / Aguila Beer
Category: Out of Home / P.O.P. & In-Store
Points: 21.0
For Your Consideration
Agency: Saatchi & Saatchi / New York + Pickle Music / New York + Harbor Picture Company / New York + And/Or / New York
Client: Women in Film
Category: Integrated Campaign
Points: 21.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Craft / Use of Technology
Points: 21.0
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 21.0
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 21.0
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Physical Items
Points: 21.0
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Branded Content
Points: 21.0
Project Understood
Agency: FCB / Toronto + Canadian Down Syndrome Society / Toronto
Client: Canadian Down Syndrome Society
Category: Creative Effectiveness / Non-Profit / Charity
Points: 21.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Integrated Branding Campaign
Points: 21.0
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA
Category: Brand Partnerships
Points: 21.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Experiential / Interactive Digital Installations
Points: 21.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Innovation & Transformation / Innovation in Interactive
Points: 21.0
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor
Category: Custom Content
Points: 21.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Custom Content
Points: 21.0
Marital Bliss
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group
Category: Craft / Writing - Single
Points: 21.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Craft / Use of Technology
Points: 21.0
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Innovation & Transformation / Innovation in Experiential
Points: 21.0
#painstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Data Visualization
Points: 21.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Experiential & Installations / Experiential & Immersive
Points: 21.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Innovation & Transformation / Innovation in Out of Home
Points: 21.0
Calorie Burning URL
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite
Category: Newspaper / Single
Points: 21.0
Calorie Burning URL
Agency: DDB / Chicago + Connect + ICF Next + Alma DDB / Miami
Client: Miller Lite
Category: Innovation & Transformation / Innovation in Print
Points: 21.0
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon
Category: Brand Partnerships
Points: 21.0
Search Black-owned
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Agency-Initiated & Originated Projects
Points: 21.0
SICK BEATS
Agency: Woojer / Herzliya, Israel + Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA
Client: Woojer
Category: Experiential Music & Sound
Points: 21.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Custom / User-Generated Content
Points: 21.0
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Use of Licensed Music
Points: 21.0
#ENDviolence "More Than A Mark"
Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client: UNICEF Deutschland
Category: Sound Design
Points: 21.0
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York
Client: The J. M. Smucker Company / Jif
Category: Brand Partnerships
Points: 21.0
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Craft / Animation
Points: 21.0
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Integrated Campaign
Points: 21.0
Client:
Spotify
Title:
Alone With Me
Category:
Digital Design
Award:
2021 Design Silver Pencil
Points:
21.0
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Craft / Art Direction
Award:
2021 Design Silver Pencil
Points:
21.0
Client:
CNN
Title:
Donkey & Elephant
Category:
Craft / Art Direction
Award:
2021 Design Silver Pencil
Points:
21.0
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Craft / Use of Technology
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Global Women
Title:
A Career-Limiting Campaign
Category:
Online Films & Video / Short Form - Series
Award:
2021 Film Silver Pencil
Points:
21.0
Client:
Diesel
Title:
Francesca
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Silver Pencil
Points:
21.0
Client:
Apple
Title:
The whole working-from-home thing
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Silver Pencil
Points:
21.0
Client:
Google
Title:
Look To Speak
Category:
Innovation & Transformation / Innovation in Mobile
Award:
2021 Mobile Silver Pencil
Points:
21.0
Client:
Association L'Enfant Bleu
Title:
Undercover Avatar
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Brand Voice
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
Mastercard
Title:
True Name
Category:
Brand Partnerships
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
Budweiser
Title:
Bigger Picture
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
AB InBev Grupo Modelo Mexico
Title:
Victoria 1.8
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Direction / Single
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Nike
Title:
You Can't Stop Us
Category:
Writing / Single
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.0
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Out of Home / P.O.P. & In-Store
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
Women in Film
Title:
For Your Consideration
Category:
Integrated Campaign
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Craft / Use of Technology
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
Mastercard
Title:
True Name
Category:
Physical Items
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Branded Content
Award:
2021 Health, Wellness & Pharma Silver Pencil
Points:
21.0
Client:
Canadian Down Syndrome Society
Title:
Project Understood
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2021 Creative Effectiveness Silver Pencil
Points:
21.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Integrated Branding Campaign
Award:
2021 Integrated Silver Pencil
Points:
21.0
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Brand Partnerships
Award:
2021 Integrated Silver Pencil
Points:
21.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Experiential / Interactive Digital Installations
Award:
2021 Interactive & Online Silver Pencil
Points:
21.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Interactive
Award:
2021 Interactive & Online Silver Pencil
Points:
21.0
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Custom Content
Award:
2021 Radio & Audio Silver Pencil
Points:
21.0
Client:
Woojer
Title:
SICK BEATS
Category:
Custom Content
Award:
2021 Radio & Audio Silver Pencil
Points:
21.0
Client:
City Lodge Hotel Group
Title:
Marital Bliss
Category:
Craft / Writing - Single
Award:
2021 Radio & Audio Silver Pencil
Points:
21.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Craft / Use of Technology
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Mastercard
Title:
True Name
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Data Visualization
Award:
2021 Creative Use of Data Silver Pencil
Points:
21.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Silver Pencil
Points:
21.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Silver Pencil
Points:
21.0
Client:
Miller Lite
Title:
Calorie Burning URL
Category:
Newspaper / Single
Award:
2021 Print Silver Pencil
Points:
21.0
Client:
Colgate
Title:
Mothers Smile Strong
Category:
Posters / Series
Award:
2021 Print Silver Pencil
Points:
21.0
Client:
Miller Lite
Title:
Calorie Burning URL
Category:
Innovation & Transformation / Innovation in Print
Award:
2021 Print Silver Pencil
Points:
21.0
Client:
Verizon
Title:
The MET Unframed
Category:
Brand Partnerships
Award:
2021 In-House Silver Pencil
Points:
21.0
Client:
Google
Title:
Search Black-owned
Category:
Agency-Initiated & Originated Projects
Award:
2021 In-House Silver Pencil
Points:
21.0
Client:
Woojer
Title:
SICK BEATS
Category:
Experiential Music & Sound
Award:
2021 Music & Sound Craft Silver Pencil
Points:
21.0
Client:
Woojer
Title:
SICK BEATS
Category:
Custom / User-Generated Content
Award:
2021 Music & Sound Craft Silver Pencil
Points:
21.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Use of Licensed Music
Award:
2021 Music & Sound Craft Silver Pencil
Points:
21.0
Client:
UNICEF Deutschland
Title:
#ENDviolence "More Than A Mark"
Category:
Sound Design
Award:
2021 Music & Sound Craft Silver Pencil
Points:
21.0
Client:
The J. M. Smucker Company / Jif
Title:
#JifvsGIF
Category:
Brand Partnerships
Award:
2021 Integrated Silver Pencil
Points:
21.0
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Craft / Animation
Award:
2021 Design Silver Pencil
Points:
21.0
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Integrated Campaign
Award:
2021 Health, Wellness & Pharma Silver Pencil
Points:
21.0
