The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Gaming / Branded Games
Points: 3.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Innovation & Transformation / Innovation in Interactive
Points: 3.0
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Endless World of Airmax
Agency: BBDO / New York
Client: Foot Locker
Category: Innovation & Transformation / Innovation in Interactive
Points: 3.0
Infinite Bad Guy
Agency: Google Creative Lab
Client: Google
Category: Craft / Use of Technology
Points: 3.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Craft / Writing
Points: 3.0
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes
Category: Online-only Video / Single
Points: 3.0
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light
Category: Online Community / Utility
Points: 3.0
The Carbon-Neutral Net
Agency: TAXI / TYPE1 / Toronto
Client: Volkswagen
Category: Craft / Art Direction
Points: 3.0
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Craft / Art Direction
Points: 3.0
Unscalpable
Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne
Client: Cadbury Caramilk
Category: Online Advertising / Native Ads
Points: 3.0
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes
Category: Online-only Video / Pre-Roll - Series
Points: 3.0
Catch The Scam
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto + Levelwing
Client: HomeEquity Bank
Category: Online-only Video / Series
Points: 3.0
Certified Story Time- Hidden Camera Hunt
Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago
Client: General Motors Certified Pre-Owned
Category: Craft / Writing
Points: 3.0
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light
Category: Websites / Utility
Points: 3.0
Dogs on Zoom
Agency: BBDO / New York
Client: Mars Petcare: Pedigree
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
For the Love
Agency: BBDO / New York
Client: Foot Locker
Category: Craft / Art Direction
Points: 3.0
Gamer Therapy
Agency: the community / Miami + Hi-Rez Studios + Rise Above The Disorder + Duotone audio group / New York
Client: Hi-Rez Studios & Rise Above The Disorder
Category: Online Community / Utility
Points: 3.0
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google
Category: Online-only Video / Series
Points: 3.0
Gun Unboxing
Agency: Grey / New York
Client: States United
Category: Online-only Video / Single
Points: 3.0
Heinz on Film
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada
Category: Online Advertising / Native Ads
Points: 3.0
Launch It
Agency: Squarespace + Q Department + Whitehouse Post + RESET
Client: Squarespace
Category: Online-only Video / Single
Points: 3.0
Leftover Recipes
Agency: Energy BBDO / Chicago + BBDO / New York
Client: SC Johnson, Ziploc
Category: Online Advertising / Display Ads
Points: 3.0
Liferun
Agency: Wunderman Thompson / Seattle
Client: International Committee of the Red Cross
Category: Innovation & Transformation / Innovation in Interactive
Points: 3.0
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Long Live Love
Agency: FCB / Chicago + FCBX / Chicago + MediaMonks / Los Angeles + Current Global / Chicago
Client: Canon, USA
Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
Made to Create
Agency: Annex / Chicago
Client: JOB Rolling Papers
Category: Craft / Art Direction
Points: 3.0
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung
Category: Customer Experience / CX
Points: 3.0
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW
Category: Gaming / Branded Games
Points: 3.0
Noise-O-Meter
Agency: Wunderman Thompson / Dubai
Client: Bose
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Not my job case
Agency: BETC / Paris + Mathematic / Paris + Iconoclast / Paris
Client: Pornhub
Category: Websites / Ecommerce
Points: 3.0
Proud Parent
Agency: OREO + 360i / New York
Client: Mondelēz International, Inc.
Category: Online-only Video / Single
Points: 3.0
Rediscover Germany
Agency: Ogilvy / Germany
Client: German Rail
Category: Customer Experience / CX
Points: 3.0
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client: IBM
Category: Craft / Use of Technology
Points: 3.0
Send Noods
Agency: Mischief @ No Fixed Address / New York + Kraft Heinz
Client: Kraft Heinz / Kraft Mac and Cheese
Category: Online-only Video / Single
Points: 3.0
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc.
Category: Craft / Art Direction
Points: 3.0
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Online-only Video / Series
Points: 3.0
The big danish bacon pre-roll
Agency: Hjaltelin Stahl / Copenhagen + Pegasus Production / Copenhagen
Client: Danish Crown
Category: Online-only Video / Pre-Roll - Single
Points: 3.0
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT
Category: Craft / Art Direction
Points: 3.0
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA)
Category: Online Community / Platform
Points: 3.0
The World’s Tallest Donation Box
Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client: The Mohammed bin Rashid Al Maktoum Global Initiatives
Category: Experiential / Interactive Digital Installations
Points: 3.0
Together, A Short Film You Can Buy
Agency: CALLEN + Psyop
Client: National YoungArts Foundation
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge
Category: Online Advertising / Native Ads
Points: 3.0
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Gaming / Branded Games
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Interactive
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Coors Light
Title:
Clone Machine
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Innovation & Transformation / Innovation in Interactive
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Canon
Title:
Truthmark
Category:
Craft / Use of Technology
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Google
Title:
Infinite Bad Guy
Category:
Craft / Use of Technology
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Craft / Writing
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Online-only Video / Single
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Coors Light
Title:
Clone Machine
Category:
Online Community / Utility
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Volkswagen
Title:
The Carbon-Neutral Net
Category:
Craft / Art Direction
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Craft / Art Direction
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Cadbury Caramilk
Title:
Unscalpable
Category:
Online Advertising / Native Ads
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Online-only Video / Pre-Roll - Series
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Spotify
Title:
Alone with Me
Category:
Websites
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
HomeEquity Bank
Title:
Catch The Scam
Category:
Online-only Video / Series
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
General Motors Certified Pre-Owned
Title:
Certified Story Time- Hidden Camera Hunt
Category:
Craft / Writing
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Coors Light
Title:
Clone Machine
Category:
Websites / Utility
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Mars Petcare: Pedigree
Title:
Dogs on Zoom
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Websites
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Foot Locker
Title:
For the Love
Category:
Craft / Art Direction
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Hi-Rez Studios & Rise Above The Disorder
Title:
Gamer Therapy
Category:
Online Community / Utility
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Google
Title:
Google Black-Owned Friday
Category:
Online-only Video / Series
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
States United
Title:
Gun Unboxing
Category:
Online-only Video / Single
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Kraft Heinz Canada
Title:
Heinz on Film
Category:
Online Advertising / Native Ads
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
ESPN
Title:
House of '98
Category:
Websites
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Squarespace
Title:
Launch It
Category:
Online-only Video / Single
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
SC Johnson, Ziploc
Title:
Leftover Recipes
Category:
Online Advertising / Display Ads
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
International Committee of the Red Cross
Title:
Liferun
Category:
Innovation & Transformation / Innovation in Interactive
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Canon, USA
Title:
Long Live Love
Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
JOB Rolling Papers
Title:
Made to Create
Category:
Craft / Art Direction
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Samsung
Title:
Microcodes
Category:
Customer Experience / CX
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Gaming / Branded Games
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Bose
Title:
Noise-O-Meter
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Pornhub
Title:
Not my job case
Category:
Websites / Ecommerce
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Mondelēz International, Inc.
Title:
Proud Parent
Category:
Online-only Video / Single
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
German Rail
Title:
Rediscover Germany
Category:
Customer Experience / CX
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
IBM
Title:
Second Life
Category:
Craft / Use of Technology
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Kraft Heinz / Kraft Mac and Cheese
Title:
Send Noods
Category:
Online-only Video / Single
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
KFC Arabia
Title:
Shift+K+F+C
Category:
Websites / Ecommerce
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Craft / Art Direction
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Online-only Video / Series
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Danish Crown
Title:
The big danish bacon pre-roll
Category:
Online-only Video / Pre-Roll - Single
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Craft / Art Direction
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Online Community / Platform
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
The Mohammed bin Rashid Al Maktoum Global Initiatives
Title:
The World’s Tallest Donation Box
Category:
Experiential / Interactive Digital Installations
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
National YoungArts Foundation
Title:
Together, A Short Film You Can Buy
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Online Advertising / Native Ads
Award:
2021 Interactive & Online Merit Award
Points:
3.0
Client:
Canon
Title:
Truthmark
Category:
Websites / Utility
Award:
2021 Interactive & Online Merit Award
Points:
3.0
