The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Craft / Use of Technology
Points: 21.0
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 21.0
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Long Form Video / Single
Points: 21.0
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor
Category: Audio
Points: 21.0
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup
Category: User-Generated Content
Points: 21.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany
Category: Experiential / Brand Installations
Points: 21.0
Shot on iPhone 11 Pro—Hermitage
Agency: TBWA\Media Arts Lab / London
Client: Apple, Inc.
Category: Full Length Video / Single or Series / Episodic
Points: 21.0
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Craft / Art Direction
Points: 21.0
The Match of Ages
Agency: We Believers / New York
Client: Corona
Category: Experiential / Virtual Events - Livestream
Points: 21.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Experiential / Brand Installations
Points: 21.0
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Craft / Use of Technology
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Audio
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
User-Generated Content
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Experiential / Brand Installations
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Apple, Inc.
Title:
Shot on iPhone 11 Pro—Hermitage
Category:
Full Length Video / Single or Series / Episodic
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Corona
Title:
The Match of Ages
Category:
Experiential / Virtual Events - Livestream
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0