The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago
Category: Craft / Illustration
Points: 3.0
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: HandsAway
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO
Category: Craft / Art Direction
Points: 3.0
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City
Client: General Motors / Chevrolet
Category: Craft / Art Direction
Points: 3.0
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago
Category: Craft / Art Direction
Points: 3.0
The Bigger Crash
Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client: Hyundai Global
Category: Craft / Art Direction
Points: 3.0
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate
Category: Craft / Writing
Points: 3.0
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate
Category: Billboards & Transit / Series
Points: 3.0
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance
Category: Craft / Photography
Points: 3.0
The Bigger Crash
Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client: Hyundai Global
Category: Craft / Photography
Points: 3.0
Smile always find a way
Agency: VMLY&R / Paris + Red Fuse / Paris
Client: Colgate Palmolive
Category: Craft / Photography
Points: 3.0
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina
Category: Craft / Use of Technology
Points: 3.0
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba
Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.0
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: HandsAway
Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.0
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina
Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.0
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO
Category: Brand Partnerships
Points: 3.0
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina
Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 3.0
Shopping - Shop Small Murals
Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client: Google
Category: Brand Partnerships
Points: 3.0
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter
Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.0
Better With Pepsi - Burger King Print
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi
Category: P.O.P. & In-Store / Single
Points: 3.0
Better With Pepsi - McDonald's Print
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi
Category: P.O.P. & In-Store / Single
Points: 3.0
Better With Pepsi - Wendy's Print
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi
Category: P.O.P. & In-Store / Single
Points: 3.0
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid
Client: Burger King
Category: Craft / Writing
Points: 3.0
Everyday Heroes
Agency: Uncommon Creative Studio / London + LADbible Group
Client: LADBible Group
Category: Craft / Writing
Points: 3.0
Guardian 200 Years, a Work in Progress
Agency: OLIVER Agency / London
Client: the Guardian
Category: Craft / Writing
Points: 3.0
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba
Category: Experiential & Installations / Brand Installations
Points: 3.0
Hydrogen Garbage Truck
Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul + Element Pictures / Seoul
Client: Hyundai Motor Group
Category: Experiential & Installations / Brand Installations
Points: 3.0
Jose Home Office
Agency: VMLY&R / Mexico City
Client: Save the Children
Category: Billboards & Transit / Single
Points: 3.0
Lights On
Agency: Leo Burnett / London
Client: McDonald's
Category: Craft / Illustration
Points: 3.0
Long copy Billboard
Agency: Oatly Department of Mind Control / Malmö
Client: Oatly
Category: Craft / Writing
Points: 3.0
Malnutrition Facts
Agency: L&C / New York + Dole Sunshine Company / California + Suitcase Productions / New York + Peppercomm / New York
Client: Dole Sunshine Company
Category: Billboards & Transit / Single
Points: 3.0
Martha Home Office
Agency: VMLY&R / Mexico City
Client: Save the Children
Category: Billboards & Transit / Single
Points: 3.0
Meat?
Agency: DAVID / Madrid + LundLund / Stockholm
Client: Burger King
Category: Craft / Photography
Points: 3.0
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO
Category: Craft / Printing & Production
Points: 3.0
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance
Category: Murals
Points: 3.0
Proper Dining
Agency: INGO / Hamburg + Ogilvy Germany + Burger King Germany / Hannover + CAW Media GmbH / Buende
Client: Burger King Germany
Category: Craft / Photography
Points: 3.0
Recolour the Rainbow
Agency: adam&eveDDB / London + Queer Britain / London + Switchboard / London + Gay Times / London
Client: Skittles
Category: Brand Partnerships
Points: 3.0
Shelter Signboard
Agency: Wunderman Thompson Bangkok
Client: Tra Mongkut Fertilizer
Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.0
Shopping - Shop Small Murals
Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client: Google
Category: Murals
Points: 3.0
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City
Client: General Motors / Chevrolet
Category: Experiential & Installations / Brand Installations
Points: 3.0
Smile always find a way
Agency: VMLY&R / Paris + Red Fuse / Paris
Client: Colgate Palmolive
Category: Billboards & Transit / Series
Points: 3.0
Social Post
Agency: Ogilvy UK / London
Client: Post Office
Category: Billboards & Transit / Single
Points: 3.0
Taco Moon
Agency: Deutsch LA / Los Angeles + Steelhead / Los Angeles
Client: Taco Bell
Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.0
The 245km exhibition
Agency: Marcel / Paris + Prime Video / Paris
Client: Prime Video
Category: Experiential & Installations / Brand Installations
Points: 3.0
The Bigger Crash
Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client: Hyundai Global
Category: Billboards & Transit / Series
Points: 3.0
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Craft / Illustration
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
HandsAway
Title:
Fearless Night
Category:
Experiential & Installations / Experiential & Immersive
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Experiential & Installations / Experiential & Immersive
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
OREO
Title:
OREO x Pokémon
Category:
Craft / Art Direction
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
General Motors / Chevrolet
Title:
Signs From Beyond
Category:
Craft / Art Direction
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Craft / Art Direction
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Hyundai Global
Title:
The Bigger Crash
Category:
Craft / Art Direction
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Dove
Title:
Reverse Selfie
Category:
Craft / Writing
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Craft / Writing
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Billboards & Transit / Series
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Distance
Title:
Outlaw Runners
Category:
Craft / Photography
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Hyundai Global
Title:
The Bigger Crash
Category:
Craft / Photography
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Colgate Palmolive
Title:
Smile always find a way
Category:
Craft / Photography
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Craft / Use of Technology
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
HandsAway
Title:
Fearless Night
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
OREO
Title:
OREO x Pokémon
Category:
Brand Partnerships
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Google
Title:
Shopping - Shop Small Murals
Category:
Brand Partnerships
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Pro Infirmis
Title:
#LikeYouAndMe
Category:
Craft / Photography
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Pepsi
Title:
Better With Pepsi - Burger King Print
Category:
P.O.P. & In-Store / Single
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Pepsi
Title:
Better With Pepsi - McDonald's Print
Category:
P.O.P. & In-Store / Single
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Pepsi
Title:
Better With Pepsi - Wendy's Print
Category:
P.O.P. & In-Store / Single
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Burger King
Title:
Even More Confusing Times
Category:
Craft / Writing
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
LADBible Group
Title:
Everyday Heroes
Category:
Craft / Writing
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
the Guardian
Title:
Guardian 200 Years, a Work in Progress
Category:
Craft / Writing
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Experiential & Installations / Brand Installations
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Hyundai Motor Group
Title:
Hydrogen Garbage Truck
Category:
Experiential & Installations / Brand Installations
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Save the Children
Title:
Jose Home Office
Category:
Billboards & Transit / Single
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
McDonald's
Title:
Lights On
Category:
Craft / Illustration
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Oatly
Title:
Long copy Billboard
Category:
Craft / Writing
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Dole Sunshine Company
Title:
Malnutrition Facts
Category:
Billboards & Transit / Single
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Save the Children
Title:
Martha Home Office
Category:
Billboards & Transit / Single
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Burger King
Title:
Meat?
Category:
Craft / Photography
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Lenovo
Title:
MLKonMLK
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
KyivPride
Title:
Motherland Pride
Category:
Experiential & Installations / Experiential & Immersive
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
OREO
Title:
OREO x Pokémon
Category:
Craft / Printing & Production
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Distance
Title:
Outlaw Runners
Category:
Murals
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Burger King Germany
Title:
Proper Dining
Category:
Craft / Photography
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Skittles
Title:
Recolour the Rainbow
Category:
Brand Partnerships
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Tra Mongkut Fertilizer
Title:
Shelter Signboard
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Google
Title:
Shopping - Shop Small Murals
Category:
Murals
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
General Motors / Chevrolet
Title:
Signs From Beyond
Category:
Experiential & Installations / Brand Installations
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Colgate Palmolive
Title:
Smile always find a way
Category:
Billboards & Transit / Series
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Post Office
Title:
Social Post
Category:
Billboards & Transit / Single
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Taco Bell
Title:
Taco Moon
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Prime Video
Title:
The 245km exhibition
Category:
Experiential & Installations / Brand Installations
Award:
2022 Out of Home Merit Award
Points:
3.0
Client:
Hyundai Global
Title:
The Bigger Crash
Category:
Billboards & Transit / Series
Award:
2022 Out of Home Merit Award
Points:
3.0
