The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The man who died the most
Agency: DDB / Paris + Wanda / Paris + THE / Paris
Client: Agence de la Biomedecine - Organ donation
Category: Craft - Direction / Direction
Points: 10.0
The Super Bowl Dunk
Agency: VML / Kansas City
Client: Gatorade
Category: Consumer - Online Films & Video / User Generated Content
Points: 10.0
Strings
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission
Category: CSR - Television / Television (Any Length) - Single
Points: 10.0
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale
Category: CSR - Television / Television (Any Length) - Single
Points: 10.0
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale
Category: CSR - Cinema Advertising / Cinema Advertising
Points: 10.0
One Rand Family
Agency: King James Group / Cape Town + Arcade Content / Cape Town + Pressure Cooker Studios / Cape Town
Client: Sanlam
Category: CSR - Online Films & Video / Online Films & Video
Points: 10.0
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale
Category: CSR - Online Films & Video / Online Films & Video
Points: 10.0
This Girl Can
Agency: FCB Inferno / London
Client: Sport England
Category: Non-Profit - Television / Television (Any Length) - Single
Points: 10.0
This Girl Can
Agency: FCB Inferno / London
Client: Sport England
Category: Non-Profit - Cinema Advertising / Cinema Advertising
Points: 10.0
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council
Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 10.0
Guinness - Never Alone Doc
Agency: AMV BBDO / London
Client: Diageo
Category: Consumer - Online Films & Video / Long Form - Single
Points: 10.0
We Are Greater Than I
Agency: Stink / London + Stink / Los Angeles + 72andSunny / Amsterdam
Client: Samsung
Category: Craft - Direction / Direction
Points: 10.0
Coco de Mer - X
Agency: TBWA\ / London + Rankin Film Productions / London
Client: Coco de Mer
Category: Craft - Direction / Direction
Points: 10.0
Is Mankind?
Agency: TBWA\Chiat\Day / Los Angeles
Client: Airbnb
Category: Craft - Writing / Writing
Points: 10.0
The Man on the Moon
Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + The Mill / London
Client: John Lewis
Category: Craft - Music / Sound / Music / Sound
Points: 10.0
The Stone
Agency: BETC / Paris
Client: CANAL+
Category: Craft - Cinematography / Cinematography
Points: 10.0
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica
Client: Under Armour
Category: Craft - Cinematography / Cinematography
Points: 10.0
Malak and the Boat
Agency: 180LA / Santa Monica + House of Colors / Los Angeles
Client: Unicef
Category: Craft - Animation / Animation
Points: 10.0
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica
Client: Under Armour
Category: Craft - Editing / Editing
Points: 10.0
Wok
Agency: Droga5 / Sydney + The Sweet Shop / Sydney + Heckler / Sydney
Client: Heineken
Category: Craft - Editing / Editing
Points: 10.0
Dear Summer
Agency: the community / Miami
Client: Corona Extra
Category: Consumer - Television / Over 60 Second - Single
Points: 10.0
Ripple
Agency: Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland
Client: Nike Golf
Category: Consumer - Television / 60 Second - Single
Points: 10.0
Hagglers
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer
Category: Consumer - Television / 60 Second - Campaign
Points: 10.0
Spy
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO
Category: Consumer - Television / 30 Second - Single
Points: 10.0
Marilyn
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers
Category: Consumer - Television / 30 Second - Single
Points: 10.0
We Don't Make Sausage. We Make Family. And Sausage.
Agency: Droga5 / New York
Client: Johnsonville
Category: Consumer - Television / 30 Second - Campaign
Points: 10.0
Own Your Weekend. Or Someone Else Will.
Agency: BBH / London + Outsider / London + MPC / London + Factory / London
Client: The Guardian & Observer
Category: Consumer - Television / 30 Second - Campaign
Points: 10.0
Chair
Agency: Deutsch / New York + Dummy films / Venice
Client: Sherwin Williams
Category: Consumer - Television / 20 Second & Under - Single
Points: 10.0
Tomcat - Tailpipe :15 (TV)
Agency: Barton F. Graf / New York + Smith & Jones Films / London
Client: Scotts Miracle-Gro
Category: Consumer - Television / 20 Second & Under - Single
Points: 10.0
Non-Genuine Animals
Agency: Y&R SA / Cape Town
Client: Jaguar Land Rover South Africa
Category: Consumer - Television / 20 Second & Under - Campaign
Points: 10.0
Friends Furever
Agency: Droga5 / New York + Google Android / New York + The Mill / New York
Client: Google Android
Category: Consumer - Television / 60 Second - Single
Points: 10.0
Justino
Agency: Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid
Client: Loterias y Apuestas del Estado
Category: Consumer - Television / Over 60 Second - Single
Points: 10.0
Yard Sale
Agency: Deutsch / New York + Dummy Films / Venice
Client: Sherwin Williams
Category: Consumer - Television / Commercials of Varying Length - Campaign
Points: 10.0
Spy
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO
Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 10.0
Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google
Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Points: 10.0
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal
Client: Atlantic Group
Category: Consumer - Online Films & Video / Event or Live Webcast - Single
Points: 10.0
The Man on the Moon
Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London
Client: John Lewis
Category: Consumer - Online Films & Video / Short Form - Single
Points: 10.0
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica
Client: Under Armour
Category: Consumer - Online Films & Video / Short Form - Single
Points: 10.0
Fast Forward, Forest
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO
Category: Consumer - Online Films & Video / Short Form - Single
Points: 10.0
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal
Client: Atlantic Group
Category: Consumer - Online Films & Video / Long Form - Single
Points: 10.0
Client:
Agence de la Biomedecine - Organ donation
Title:
The man who died the most
Category:
Craft - Direction / Direction
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
The Super Bowl Dunk
Category:
Consumer - Online Films & Video / User Generated Content
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Transport Accident Commission
Title:
Strings
Category:
CSR - Television / Television (Any Length) - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
CSR - Television / Television (Any Length) - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
CSR - Cinema Advertising / Cinema Advertising
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Sanlam
Title:
One Rand Family
Category:
CSR - Online Films & Video / Online Films & Video
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
CSR - Online Films & Video / Online Films & Video
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Sport England
Title:
This Girl Can
Category:
Non-Profit - Television / Television (Any Length) - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Sport England
Title:
This Girl Can
Category:
Non-Profit - Cinema Advertising / Cinema Advertising
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Online Films & Video / Online Films & Video
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Diageo
Title:
Guinness - Never Alone Doc
Category:
Consumer - Online Films & Video / Long Form - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
We Are Greater Than I
Category:
Craft - Direction / Direction
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Coco de Mer
Title:
Coco de Mer - X
Category:
Craft - Direction / Direction
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Airbnb
Title:
Is Mankind?
Category:
Craft - Writing / Writing
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
John Lewis
Title:
The Man on the Moon
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
CANAL+
Title:
The Stone
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Under Armour
Title:
Rule Yourself
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Unicef
Title:
Malak and the Boat
Category:
Craft - Animation / Animation
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Under Armour
Title:
Rule Yourself
Category:
Craft - Editing / Editing
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Heineken
Title:
Wok
Category:
Craft - Editing / Editing
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Corona Extra
Title:
Dear Summer
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Nike Golf
Title:
Ripple
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Andes Beer
Title:
Hagglers
Category:
Consumer - Television / 60 Second - Campaign
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Spy
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Mars Chocolate North America / Snickers
Title:
Marilyn
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Johnsonville
Title:
We Don't Make Sausage. We Make Family. And Sausage.
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
The Guardian & Observer
Title:
Own Your Weekend. Or Someone Else Will.
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Sherwin Williams
Title:
Chair
Category:
Consumer - Television / 20 Second & Under - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Scotts Miracle-Gro
Title:
Tomcat - Tailpipe :15 (TV)
Category:
Consumer - Television / 20 Second & Under - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Jaguar Land Rover South Africa
Title:
Non-Genuine Animals
Category:
Consumer - Television / 20 Second & Under - Campaign
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Google Android
Title:
Friends Furever
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Loterias y Apuestas del Estado
Title:
Justino
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Sherwin Williams
Title:
Yard Sale
Category:
Consumer - Television / Commercials of Varying Length - Campaign
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Spy
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Atlantic Group
Title:
37 Days
Category:
Consumer - Online Films & Video / Event or Live Webcast - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
John Lewis
Title:
The Man on the Moon
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Under Armour
Title:
Rule Yourself
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Fast Forward, Forest
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Bronze Pencil
Points:
10.0