The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Privacy - Tracked
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Work Editorial / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Television & VOD / Long Form - Single
Points: 3.0
Vicious Circle
Agency: Wunderman Thompson / London + Knucklehead
Client: HSBC UK
Category: Cinema Advertising
Points: 3.0
Day After Day
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: White Ribbon
Category: Low Budget / 50K - 100K Budget
Points: 3.0
A CODA Story
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Television & VOD / Long Form - Single
Points: 3.0
The World's Strongest Women
Agency: In the Company of Huskies / Dublin + Allianz p.l.c / Dublin + Absolute Post / London + Rattling Stick / London
Client: Allianz p.l.c
Category: Low Budget / 50K - 100K Budget
Points: 3.0
The Official Tennis of Sipsmith Gin
Agency: Ogilvy UK / London
Client: Sipsmith
Category: Cinema Advertising
Points: 3.0
The spider and the window
Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client: Samsung Electronics GmbH
Category: Online Films & Video / Long Form - Single
Points: 3.0
Game Responsibly - Machine-gun Mouth
Agency: DDB Mudra Group / Mumbai + Early Man Films / Mumbai
Client: Battlegrounds Mobile India
Category: Television & VOD / Long Form - Single
Points: 3.0
Team Up For Excellence - The Film
Agency: FRED & FARID / New York
Client: Rémy Martin
Category: Cinema Advertising
Points: 3.0
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client: Apple
Category: Television & VOD / Long Form - Single
Points: 3.0
Sopranos
Agency: Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles
Client: Chevrolet
Category: Television & VOD / Long Form - Single
Points: 3.0
The Umbilical Cord
Agency: mortierbrigade / brussels + Czar Brussels / Brussels
Client: Equal Pay Day
Category: Online Films & Video / Long Form - Single
Points: 3.0
Year in Search 2021
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Online Films & Video / Long Form - Single
Points: 3.0
An Unlikely Friendship
Agency: CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London
Client: Prime Video
Category: Cinema Advertising
Points: 3.0
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland
Category: Innovation & Transformation / Innovation in Film
Points: 3.0
Bears
Agency: DDB / Chicago + Dummy Films / Venice + The Mill / Los Angeles + Another Country / Chicago
Client: Twix
Category: Online Films & Video / Short Form - Single
Points: 3.0
Uber Don't Eats
Agency: Special / Los Angeles + Uber Eats / San Francisco
Client: Uber Eats
Category: Online Films & Video / Short Form - Single
Points: 3.0
Bring Back Lockdown
Agency: Ogilvy / New York + Work Editorial / New York + Hayden5 / New York
Client: Change the Ref Inc.
Category: Low Budget / Under 50K Budget
Points: 3.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Innovation & Transformation / Innovation in Film
Points: 3.0
Here to Win
Agency: Cossette / Toronto + MERCHANT / Toronto
Client: World Wheelchair Rugby
Category: Low Budget / Under 50K Budget
Points: 3.0
Walter the Cat Series
Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York
Client: Chevrolet
Category: Online Films & Video / Long Form - Series
Points: 3.0
Lost Roads
Agency: Commonwealth//McCann / Bogota
Client: General Motors / Chevrolet
Category: Online Films & Video / Long Form - Single
Points: 3.0
#NotComingHome
Agency: SERVICEPLAN GERMANY / Munich
Client: Newtown Action Alliance
Category: Online Films & Video / Long Form - Single
Points: 3.0
A CODA Story
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Online Films & Video / Long Form - Single
Points: 3.0
A Lockdown Love Story
Agency: Publicis Italy / Milan + Sizzer B.V. / Amsterdam + DIVISION / Paris + TYO Inc. / Tokyo
Client: Heineken
Category: Online Films & Video / Long Form - Single
Points: 3.0
a word
Agency: Wieden+Kennedy / Portland + JOINT Editorial / Portland
Client: Wieden+Kennedy
Category: Television & VOD / Long Form - Single
Points: 3.0
An Unlikely Friendship
Agency: CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London
Client: Prime Video
Category: Television & VOD / Long Form - Single
Points: 3.0
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 3.0
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client: Apple
Category: Television & VOD / Varying Length Series
Points: 3.0
Bears
Agency: DDB / Chicago + adam&eveDDB / London
Client: Twix
Category: Television & VOD / Short Form - Single
Points: 3.0
Beer for All
Agency: Droga5 / London + BrewDog / Ellon + Biscuit Filmworks / London + Electric Theatre Collective / London
Client: BrewDog
Category: Television & VOD / Long Form - Single
Points: 3.0
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Online Films & Video / Long Form - Single
Points: 3.0
Bound By Ink
Agency: McCann / London + Blinkink / London + Craft / London
Client: Microsoft / Xbox
Category: User-Generated Content
Points: 3.0
Boys Do Cry
Agency: The Hallway / Sydney + Uncanny Valley / Sydney + Good Oil / Sydney + GOTCHA4LIFE FOUNDATION
Client: GOTCHA4LIFE FOUNDATION
Category: Online Films & Video / Long Form - Single
Points: 3.0
Brothers
Agency: Saatchi & Saatchi / El Segundo + DENTSU INC. / Tokyo + Park Pictures / Santa Monica + Cartel / Santa Monica
Client: Toyota
Category: Online Films & Video / Long Form - Single
Points: 3.0
Bundling Made Easy
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase
Client: GEICO
Category: Television & VOD / Short Form - Series
Points: 3.0
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 3.0
ComeBack
Agency: TBWA\Thailand / Bangkok + Krungsri Auto - Bank of Ayudhya PLC / Bangkok + Suneta House / Bangkok
Client: Krungsri Auto / Car4Cash
Category: Online Films & Video / Long Form - Single
Points: 3.0
Day After Day
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: White Ribbon
Category: Online Films & Video / Long Form - Single
Points: 3.0
Diego's Farewell
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires
Client: AB InBev / Quilmes
Category: Television & VOD / Long Form - Single
Points: 3.0
Discover the originals
Agency: Forsman & Bodenfors / Göteborg
Client: Visit Sweden
Category: Online Films & Video / Long Form - Single
Points: 3.0
Drama vs Reality
Agency: Uncommon Creative Studio / London + ITV + Smuggler
Client: ITV
Category: Television & VOD / Long Form - Series
Points: 3.0
Game Responsibly - Machine-gun Mouth
Agency: DDB Mudra Group / Mumbai + Early Man Films / Mumbai
Client: Battlegrounds Mobile India
Category: Online Films & Video / Long Form - Single
Points: 3.0
Happy Birthday, Twitter
Agency: No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content
Client: Canadian Centre for Child Protection
Category: Online Films & Video / Long Form - Single
Points: 3.0
Hello Sunshine
Agency: Apple Marcom + Pulse Films / Los Angeles + Exile / Santa Monica
Client: Apple
Category: Television & VOD / Long Form - Single
Points: 3.0
Here to Win
Agency: Cossette / Toronto + MERCHANT / Toronto
Client: World Wheelchair Rugby
Category: Television & VOD / Long Form - Single
Points: 3.0
IKEA - Knock Knock
Agency: thjnk Berlin GmbH / Berlin
Client: IKEA Deutschland GmbH & Co. KG
Category: Television & VOD / Long Form - Single
Points: 3.0
In Love We Trust
Agency: dentsuMB Taiwan / Taipei
Client: Sinyi Realty
Category: Online Films & Video / Long Form - Single
Points: 3.0
It's What We'd Want If We Were Pets
Agency: Droga5 / New York + Petco + Dummy / New York + The Mill / New York
Client: Petco
Category: Television & VOD / Short Form - Series
Points: 3.0
Client:
Apple
Title:
Privacy - Tracked
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
HSBC UK
Title:
Vicious Circle
Category:
Cinema Advertising
Award:
2022 Film Merit Award
Points:
3.0
Client:
White Ribbon
Title:
Day After Day
Category:
Low Budget / 50K - 100K Budget
Award:
2022 Film Merit Award
Points:
3.0
Client:
Google
Title:
A CODA Story
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Allianz p.l.c
Title:
The World's Strongest Women
Category:
Low Budget / 50K - 100K Budget
Award:
2022 Film Merit Award
Points:
3.0
Client:
Sipsmith
Title:
The Official Tennis of Sipsmith Gin
Category:
Cinema Advertising
Award:
2022 Film Merit Award
Points:
3.0
Client:
Samsung Electronics GmbH
Title:
The spider and the window
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Battlegrounds Mobile India
Title:
Game Responsibly - Machine-gun Mouth
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Rémy Martin
Title:
Team Up For Excellence - The Film
Category:
Cinema Advertising
Award:
2022 Film Merit Award
Points:
3.0
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Chevrolet
Title:
Sopranos
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Equal Pay Day
Title:
The Umbilical Cord
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Google
Title:
Year in Search 2021
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Prime Video
Title:
An Unlikely Friendship
Category:
Cinema Advertising
Award:
2022 Film Merit Award
Points:
3.0
Client:
House of Lapland
Title:
Salla 2032
Category:
Innovation & Transformation / Innovation in Film
Award:
2022 Film Merit Award
Points:
3.0
Client:
Twix
Title:
Bears
Category:
Online Films & Video / Short Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Uber Eats
Title:
Uber Don't Eats
Category:
Online Films & Video / Short Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Change the Ref Inc.
Title:
Bring Back Lockdown
Category:
Low Budget / Under 50K Budget
Award:
2022 Film Merit Award
Points:
3.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Innovation & Transformation / Innovation in Film
Award:
2022 Film Merit Award
Points:
3.0
Client:
World Wheelchair Rugby
Title:
Here to Win
Category:
Low Budget / Under 50K Budget
Award:
2022 Film Merit Award
Points:
3.0
Client:
Chevrolet
Title:
Walter the Cat Series
Category:
Online Films & Video / Long Form - Series
Award:
2022 Film Merit Award
Points:
3.0
Client:
General Motors / Chevrolet
Title:
Lost Roads
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Newtown Action Alliance
Title:
#NotComingHome
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Google
Title:
A CODA Story
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Heineken
Title:
A Lockdown Love Story
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Wieden+Kennedy
Title:
a word
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Prime Video
Title:
An Unlikely Friendship
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Television & VOD / Varying Length Series
Award:
2022 Film Merit Award
Points:
3.0
Client:
Twix
Title:
Bears
Category:
Television & VOD / Short Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
BrewDog
Title:
Beer for All
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Google
Title:
Black-Owned Friday
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Microsoft / Xbox
Title:
Bound By Ink
Category:
User-Generated Content
Award:
2022 Film Merit Award
Points:
3.0
Client:
GOTCHA4LIFE FOUNDATION
Title:
Boys Do Cry
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Toyota
Title:
Brothers
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
GEICO
Title:
Bundling Made Easy
Category:
Television & VOD / Short Form - Series
Award:
2022 Film Merit Award
Points:
3.0
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Krungsri Auto / Car4Cash
Title:
ComeBack
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Apple
Title:
Couch
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
White Ribbon
Title:
Day After Day
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
AB InBev / Quilmes
Title:
Diego's Farewell
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Visit Sweden
Title:
Discover the originals
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
ITV
Title:
Drama vs Reality
Category:
Television & VOD / Long Form - Series
Award:
2022 Film Merit Award
Points:
3.0
Client:
Battlegrounds Mobile India
Title:
Game Responsibly - Machine-gun Mouth
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Canadian Centre for Child Protection
Title:
Happy Birthday, Twitter
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Apple
Title:
Hello Sunshine
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
World Wheelchair Rugby
Title:
Here to Win
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
IKEA Deutschland GmbH & Co. KG
Title:
IKEA - Knock Knock
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Sinyi Realty
Title:
In Love We Trust
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Petco
Title:
It's What We'd Want If We Were Pets
Category:
Television & VOD / Short Form - Series
Award:
2022 Film Merit Award
Points:
3.0
