The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Interrupt-a-palooza: Special Delivery
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Online Films & Video / Pre-Roll Video - Single
Points: 10.0
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica
Client: Jose Cuervo
Category: Television / Long Form - Single
Points: 10.0
Nosferatu
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Innovation in Film / Online
Points: 10.0
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client: Samsung
Category: Television / Long Form - Single
Points: 10.0
Alexa Loses her Voice
Agency: Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA
Client: Amazon
Category: Television / Long Form - Single
Points: 10.0
It's perfectly normal. Until it's Kwiffed
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Kwiff
Category: Television / Long Form - Campaign
Points: 10.0
Escalating GIFs
Agency: Ogilvy / Germany
Client: European Anti-Bullying Network (EAN)
Category: Innovation in Film / Online
Points: 10.0
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica
Client: Jose Cuervo
Category: Online Films & Video / Long Form - Single
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Innovation in Film / Online
Points: 10.0
Exclusive the Rainbow Announcement
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Online Films & Video / Long Form - Single
Points: 10.0
Nike Canada "Play Less Nice"
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Innovation in Film / Television / Cinema
Points: 10.0
THE PROFESSIONAL OF JAPAN
Agency: TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo
Client: NISSAN MOTOR CO.,LTD.
Category: Under 100K Budget
Points: 10.0
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite
Category: Online Films & Video / Long Form - Single
Points: 10.0
Short but deadly
Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm
Client: Elmsta 3000 Horror Fest
Category: Under 100K Budget
Points: 10.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Location-Specific Video
Points: 10.0
It's Yet Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide
Category: Television / Short Form - Single
Points: 10.0
Device Free Dinner on Funny or Die
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client: Common Sense Media
Category: Online Films & Video / Short Form - Single
Points: 10.0
Barbers
Agency: Apple / Cupertino + Furlined / Santa Monica
Client: Apple
Category: Television / Long Form - Single
Points: 10.0
Device Free Dinner
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client: Common Sense Media
Category: Television / Short Form - Campaign
Points: 10.0
Client:
GEICO
Title:
Interrupt-a-palooza: Special Delivery
Category:
Online Films & Video / Pre-Roll Video - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Jose Cuervo
Title:
Last Days
Category:
Television / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
Nosferatu
Category:
Innovation in Film / Online
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Ostrich
Category:
Television / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Amazon
Title:
Alexa Loses her Voice
Category:
Television / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Kwiff
Title:
It's perfectly normal. Until it's Kwiffed
Category:
Television / Long Form - Campaign
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
European Anti-Bullying Network (EAN)
Title:
Escalating GIFs
Category:
Innovation in Film / Online
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Jose Cuervo
Title:
Last Days
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Film / Online
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow Announcement
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Canada "Play Less Nice"
Category:
Innovation in Film / Television / Cinema
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
NISSAN MOTOR CO.,LTD.
Title:
THE PROFESSIONAL OF JAPAN
Category:
Under 100K Budget
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Marmite
Title:
The Gene Project
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Elmsta 3000 Horror Fest
Title:
Short but deadly
Category:
Under 100K Budget
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Appocalypse
Category:
Location-Specific Video
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Procter & Gamble - Tide
Title:
It's Yet Another Tide Ad
Category:
Television / Short Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Common Sense Media
Title:
Device Free Dinner on Funny or Die
Category:
Online Films & Video / Short Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Barbers
Category:
Television / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0