The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Open Spaces
Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut
Client: Burberry
Category: Best of Film
Points: 90.0
#WeThe15
Agency: Pulse Films + adam&eveDDB / London + IPC + Gatehouse / Capetown
Client: International Paralympic Committee
Category: Television & VOD / Long Form - Single
Points: 45.0
Don't Miss Out
Agency: dentsuMB / New York + FTX
Client: FTX
Category: Television & VOD / Long Form - Single
Points: 45.0
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client: Mars Wrigley / Extra Gum
Category: Online Films & Video / Long Form - Single
Points: 45.0
Open Spaces
Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut
Client: Burberry
Category: Online Films & Video / Long Form - Single
Points: 45.0
Super. Human.
Agency: 4creative / London + Somesuch / London
Client: Channel 4
Category: Television & VOD / Long Form - Single
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Online Films & Video / Long Form - Single
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Online Films & Video / Long Form - Series
Points: 45.0
The Spotify Charthack
Agency: Ogilvy Germany
Client: Universal Music
Category: Innovation & Transformation / Innovation in Film
Points: 45.0
Toll Booth
Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles
Client: Waka Kotahi
Category: Cinema Advertising
Points: 45.0
When Harry met Santa
Agency: T/A POL AS / Oslo + B-Reel / Stockholm
Client: The Norwegian Postal Service (Posten)
Category: Online Films & Video / Long Form - Single
Points: 45.0
911
Agency: Apple Marcom + Elastic / Santa Monica
Client: Apple
Category: Television & VOD / Varying Length Series
Points: 21.0
Anthem
Agency: Apple Marcom + Elastic / Santa Monica
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 21.0
Behind the Mac – Greatness
Agency: Apple
Client: Apple
Category: Television & VOD / Long Form - Single
Points: 21.0
Bring Back Lockdown
Agency: Ogilvy / New York + Work Editorial / New York + Hayden5 / New York
Client: Change the Ref Inc.
Category: Online Films & Video / Long Form - Single
Points: 21.0
Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York
Client: Burger King
Category: Online Films & Video / Long Form - Single
Points: 21.0
Independent Journalism for an Independent Life - Jordan
Agency: Droga5 / New York + The New York Times + LFR Productions / New York + Cut+Run / New York
Client: The New York Times
Category: Television & VOD / Long Form - Single
Points: 21.0
NEW ICONIC KISSES
Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client: Mercado Livre (Ebazar)
Category: Online Films & Video / Long Form - Single
Points: 21.0
Strangers
Agency: Trim Editing + Cosmo Street Editorial + Airbnb Productions LLC + Somesuch
Client: Airbnb
Category: Television & VOD / Long Form - Single
Points: 21.0
Uber Don't Eats
Agency: Special / Los Angeles + Uber Eats / San Francisco
Client: Uber Eats
Category: Online Films & Video / Varying Length Series
Points: 21.0
Uber Don't Eats :30
Agency: Special / Los Angeles + Uber Eats / San Francisco
Client: Uber Eats
Category: Television & VOD / Short Form - Single
Points: 21.0
Uber Don't Eats :60
Agency: Special / Los Angeles + Uber Eats / San Francisco
Client: Uber Eats
Category: Online Films & Video / Long Form - Single
Points: 21.0
We Change The Game When We Find Each Other
Agency: Droga5 / New York + Facebook + Love Song / New York + Reset Content / New York
Client: Facebook
Category: Television & VOD / Long Form - Series
Points: 21.0
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Television & VOD / Long Form - Single
Points: 9.0
Toll Booth
Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles
Client: Waka Kotahi
Category: Television & VOD / Long Form - Single
Points: 9.0
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove
Category: Online Films & Video / Long Form - Single
Points: 9.0
Alexa's Body
Agency: Hungry Man / New York + Lucky Generals / London
Client: Amazon Alexa
Category: Television & VOD / Long Form - Single
Points: 9.0
Dream House
Agency: Highdive / Chicago + Rocket Mortgage & Rocket Homes + Stink Films
Client: Rocket Mortgage & Rocket Homes
Category: Television & VOD / Long Form - Single
Points: 9.0
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago
Client: Goldfish
Category: User-Generated Content
Points: 9.0
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 9.0
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove
Category: Television & VOD / Long Form - Single
Points: 9.0
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland
Category: Online Films & Video / Long Form - Single
Points: 9.0
Sopranos
Agency: Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles
Client: Chevrolet
Category: Brand Partnerships
Points: 9.0
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
The spider and the window
Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client: Samsung Electronics GmbH
Category: Cinema Advertising
Points: 9.0
The Umbilical Cord
Agency: mortierbrigade / brussels + Czar Brussels / Brussels
Client: Equal Pay Day
Category: Low Budget / Under 50K Budget
Points: 9.0
The Wish
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Cinema Advertising
Points: 9.0
Vicious Circle
Agency: Wunderman Thompson / London + Knucklehead
Client: HSBC UK
Category: Brand Partnerships
Points: 9.0
You Have To See It
Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client: TikTok
Category: Television & VOD / Long Form - Single
Points: 9.0
Here to Win
Agency: Cossette / Toronto + MERCHANT / Toronto
Client: World Wheelchair Rugby
Category: Low Budget / Under 50K Budget
Points: 3.0
Bring Back Lockdown
Agency: Ogilvy / New York + Work Editorial / New York + Hayden5 / New York
Client: Change the Ref Inc.
Category: Low Budget / Under 50K Budget
Points: 3.0
Sopranos
Agency: Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles
Client: Chevrolet
Category: Television & VOD / Long Form - Single
Points: 3.0
Game Responsibly - Machine-gun Mouth
Agency: DDB Mudra Group / Mumbai + Early Man Films / Mumbai
Client: Battlegrounds Mobile India
Category: Television & VOD / Long Form - Single
Points: 3.0
A CODA Story
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Television & VOD / Long Form - Single
Points: 3.0
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client: Apple
Category: Television & VOD / Long Form - Single
Points: 3.0
Privacy - Tracked
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Work Editorial / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Television & VOD / Long Form - Single
Points: 3.0
Bears
Agency: DDB / Chicago + Dummy Films / Venice + The Mill / Los Angeles + Another Country / Chicago
Client: Twix
Category: Online Films & Video / Short Form - Single
Points: 3.0
Uber Don't Eats
Agency: Special / Los Angeles + Uber Eats / San Francisco
Client: Uber Eats
Category: Online Films & Video / Short Form - Single
Points: 3.0
Client:
Burberry
Title:
Open Spaces
Category:
Best of Film
Award:
2022 Film Best of Discipline Pencil
Points:
90.0
Client:
International Paralympic Committee
Title:
#WeThe15
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.0
Client:
Apple
Title:
Detectives
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.0
Client:
FTX
Title:
Don't Miss Out
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.0
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Film Gold Pencil
Points:
45.0
Client:
Mars Wrigley / Extra Gum
Title:
For When It's Time
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.0
Client:
Burberry
Title:
Open Spaces
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.0
Client:
Channel 4
Title:
Super. Human.
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Online Films & Video / Long Form - Series
Award:
2022 Film Gold Pencil
Points:
45.0
Client:
Universal Music
Title:
The Spotify Charthack
Category:
Innovation & Transformation / Innovation in Film
Award:
2022 Film Gold Pencil
Points:
45.0
Client:
Waka Kotahi
Title:
Toll Booth
Category:
Cinema Advertising
Award:
2022 Film Gold Pencil
Points:
45.0
Client:
The Norwegian Postal Service (Posten)
Title:
When Harry met Santa
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.0
Client:
Apple
Title:
911
Category:
Television & VOD / Varying Length Series
Award:
2022 Film Silver Pencil
Points:
21.0
Client:
Apple
Title:
Anthem
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Silver Pencil
Points:
21.0
Client:
Apple
Title:
Behind the Mac – Greatness
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Silver Pencil
Points:
21.0
Client:
Change the Ref Inc.
Title:
Bring Back Lockdown
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Silver Pencil
Points:
21.0
Client:
Burger King
Title:
Confusing Times
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Silver Pencil
Points:
21.0
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Jordan
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Silver Pencil
Points:
21.0
Client:
Mercado Livre (Ebazar)
Title:
NEW ICONIC KISSES
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Silver Pencil
Points:
21.0
Client:
Airbnb
Title:
Strangers
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Silver Pencil
Points:
21.0
Client:
Uber Eats
Title:
Uber Don't Eats
Category:
Online Films & Video / Varying Length Series
Award:
2022 Film Silver Pencil
Points:
21.0
Client:
Uber Eats
Title:
Uber Don't Eats :30
Category:
Television & VOD / Short Form - Single
Award:
2022 Film Silver Pencil
Points:
21.0
Client:
Uber Eats
Title:
Uber Don't Eats :60
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Silver Pencil
Points:
21.0
Client:
Facebook
Title:
We Change The Game When We Find Each Other
Category:
Television & VOD / Long Form - Series
Award:
2022 Film Silver Pencil
Points:
21.0
Client:
Cox Communications
Title:
Drawn Closer
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.0
Client:
Waka Kotahi
Title:
Toll Booth
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.0
Client:
Dove
Title:
Reverse Selfie
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.0
Client:
Amazon Alexa
Title:
Alexa's Body
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.0
Client:
Rocket Mortgage & Rocket Homes
Title:
Dream House
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.0
Client:
Goldfish
Title:
Go For The Handful
Category:
User-Generated Content
Award:
2022 Film Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Holiday - Saving Simon
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.0
Client:
Dove
Title:
Reverse Selfie
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.0
Client:
House of Lapland
Title:
Salla 2032
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.0
Client:
Chevrolet
Title:
Sopranos
Category:
Brand Partnerships
Award:
2022 Film Bronze Pencil
Points:
9.0
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Film Bronze Pencil
Points:
9.0
Client:
Samsung Electronics GmbH
Title:
The spider and the window
Category:
Cinema Advertising
Award:
2022 Film Bronze Pencil
Points:
9.0
Client:
Equal Pay Day
Title:
The Umbilical Cord
Category:
Low Budget / Under 50K Budget
Award:
2022 Film Bronze Pencil
Points:
9.0
Client:
PENNY
Title:
The Wish
Category:
Cinema Advertising
Award:
2022 Film Bronze Pencil
Points:
9.0
Client:
HSBC UK
Title:
Vicious Circle
Category:
Brand Partnerships
Award:
2022 Film Bronze Pencil
Points:
9.0
Client:
TikTok
Title:
You Have To See It
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.0
Client:
World Wheelchair Rugby
Title:
Here to Win
Category:
Low Budget / Under 50K Budget
Award:
2022 Film Merit Award
Points:
3.0
Client:
Change the Ref Inc.
Title:
Bring Back Lockdown
Category:
Low Budget / Under 50K Budget
Award:
2022 Film Merit Award
Points:
3.0
Client:
Chevrolet
Title:
Sopranos
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Battlegrounds Mobile India
Title:
Game Responsibly - Machine-gun Mouth
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Google
Title:
A CODA Story
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Apple
Title:
Privacy - Tracked
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Twix
Title:
Bears
Category:
Online Films & Video / Short Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Uber Eats
Title:
Uber Don't Eats
Category:
Online Films & Video / Short Form - Single
Award:
2022 Film Merit Award
Points:
3.0
