The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
You Can't Stop Sports (Campaign)
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Online Films & Video / Long Form - Series
Points: 9.0
Maurice and The Black Bear School
Agency: Droga5 / New York + Moet Hennessy / New York + Somesuch / New York + The Mill / New York
Client: Hennessy
Category: Cinema Advertising
Points: 9.0
Maurice and The Black Bear School
Agency: Droga5 / New York + Moet Hennessy / New York + Somesuch / New York + Wave Studios / New York
Client: Hennessy
Category: Online Films & Video / Long Form - Single
Points: 9.0
The Match of Ages
Agency: We Believers / New York
Client: Corona
Category: Television & VOD / Long Form - Single
Points: 9.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Online Films & Video / Short Form - Single
Points: 9.0
A Career-Limiting Film
Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London
Client: Global Women
Category: Online Films & Video / Long Form - Single
Points: 9.0
Kobe - Better
Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Joint Editorial + a52
Client: Nike
Category: Online Films & Video / Long Form - Single
Points: 9.0
Nobody Is Normal
Agency: The Gate / London + BlinkInk / London + Rowdy / London + Childline / London
Client: Childline
Category: Online Films & Video / Long Form - Single
Points: 9.0
Omega Mart Grand Opening
Agency: Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks
Client: Meow Wolf
Category: Television & VOD / Long Form - Single
Points: 9.0
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm
Category: Television & VOD / Short Form - Single
Points: 9.0
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref
Category: Innovation & Transformation / Innovation in Film
Points: 9.0
Together, A Short Film You Can Buy
Agency: CALLEN + Psyop
Client: National YoungArts Foundation
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
Uber Eats No Repeats
Agency: Special / Sydney + Chee Productions + Revolver / Sydney + The Glue Society
Client: Uber Eats
Category: Innovation & Transformation / Innovation in Film
Points: 9.0
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation
Category: Innovation & Transformation / Innovation in Film
Points: 9.0
We Got You Baby
Agency: Droga5 / New York + Kimberly-Clark/Huggies / New York + SMUGGLER
Client: Kimberly-Clark/Huggies
Category: Television & VOD / Long Form - Single
Points: 9.0
Weird
Agency: Massif
Client: Shelflife/Stussy/Nike
Category: Low Budget / Under 50K Budget
Points: 9.0
You Can't Stop Sisters
Agency: Wieden+Kennedy / Portland + Joint Editorial + a52
Client: Nike
Category: Online Films & Video / Long Form - Single
Points: 9.0
Client:
Nike
Title:
You Can't Stop Sports (Campaign)
Category:
Online Films & Video / Long Form - Series
Award:
2021 Film Bronze Pencil
Points:
9.0
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Cinema Advertising
Award:
2021 Film Bronze Pencil
Points:
9.0
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.0
Client:
Corona
Title:
The Match of Ages
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Online Films & Video / Short Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.0
Client:
Global Women
Title:
A Career-Limiting Film
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.0
Client:
Nike
Title:
Kobe - Better
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.0
Client:
Childline
Title:
Nobody Is Normal
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.0
Client:
Meow Wolf
Title:
Omega Mart Grand Opening
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.0
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Television & VOD / Short Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.0
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Innovation & Transformation / Innovation in Film
Award:
2021 Film Bronze Pencil
Points:
9.0
Client:
National YoungArts Foundation
Title:
Together, A Short Film You Can Buy
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Bronze Pencil
Points:
9.0
Client:
Uber Eats
Title:
Uber Eats No Repeats
Category:
Innovation & Transformation / Innovation in Film
Award:
2021 Film Bronze Pencil
Points:
9.0
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Innovation & Transformation / Innovation in Film
Award:
2021 Film Bronze Pencil
Points:
9.0
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.0
Client:
Shelflife/Stussy/Nike
Title:
Weird
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Bronze Pencil
Points:
9.0