The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
One-Star Cook Book
Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client: Deliveroo
Category: Promotional / Booklets, Books & Brochures
Points: 9.0
FAQ YOU – An educational (R)evolution
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg
Client: Ohhh! foundation
Category: Digital Design
Points: 9.0
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Category: Innovation & Transformation / Innovation in Design
Points: 9.0
Spriteverso
Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client: The Coca-Cola Company / Sprite
Category: Moving Image / Series
Points: 9.0
4th Guanzhong Mangba Arts Festival
Agency: another design / Guangzhou
Client: Guanzhong Mangba Arts Festival
Category: Brand Identity / System
Points: 9.0
AirPods - Silhouettes x Harry Styles
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Moving Image / Single
Points: 9.0
BECOMING — BIFT 2022
Agency: mintbrand / beijing
Client: BIFT
Category: Editorial / Books
Points: 9.0
Burger Burger Burger Burger
Agency: We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Client: Burger King
Category: Out of Home / Brand Installations
Points: 9.0
Chornobyl Vanishing Logo
Agency: Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client: Chornobyl Exclusion Zone
Category: Brand Identity / Logo
Points: 9.0
Christmas not war
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska
Category: Out of Home / Series
Points: 9.0
DAVID New ID
Agency: DAVID / Madrid + Pickle Music / Madrid
Client: DAVID
Category: Brand Identity / Logo
Points: 9.0
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: Digital Design
Points: 9.0
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona
Category: Service Design / Customer Experience (CX)
Points: 9.0
Kami
Agency: Forsman & Bodenfors / Singapore + Fuse / Singapore + The Diigitals / Dorset + Harpi Sim / Singapore
Client: Down Syndrome International
Category: Digital Design
Points: 9.0
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan
Category: Out of Home / Series
Points: 9.0
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid
Category: Promotional / Physical Items
Points: 9.0
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid
Category: Out of Home / Brand Installations
Points: 9.0
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics
Category: Craft / Animation
Points: 9.0
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client: Frida etc.
Category: Promotional / Physical Items
Points: 9.0
There's Nothing Comic About Dyslexia
Agency: INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London
Client: Dyslexia Scotland
Category: Craft / Art Direction
Points: 9.0
Thoughts & Prayers
Agency: McCann / New York
Client: March For Our Lives
Category: Out of Home / Brand Installations
Points: 9.0
Touch Card
Agency: McCann / New York
Client: Mastercard
Category: Service Design / Customer Experience (CX)
Points: 9.0
Tough Turban: B2B Packaging
Agency: Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation
Client: Pfaff Harley-Davidson
Category: Packaging / Specialty
Points: 9.0
walk, walk,
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards 75th Anniversary
Category: Posters / Series
Points: 9.0
Client:
Deliveroo
Title:
One-Star Cook Book
Category:
Promotional / Booklets, Books & Brochures
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
Ohhh! foundation
Title:
FAQ YOU – An educational (R)evolution
Category:
Digital Design
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Innovation & Transformation / Innovation in Design
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
The Coca-Cola Company / Sprite
Title:
Spriteverso
Category:
Moving Image / Series
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
Guanzhong Mangba Arts Festival
Title:
4th Guanzhong Mangba Arts Festival
Category:
Brand Identity / System
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
Apple
Title:
AirPods - Silhouettes x Harry Styles
Category:
Moving Image / Single
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
BIFT
Title:
BECOMING — BIFT 2022
Category:
Editorial / Books
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
Burger King
Title:
Burger Burger Burger Burger
Category:
Out of Home / Brand Installations
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
Chornobyl Exclusion Zone
Title:
Chornobyl Vanishing Logo
Category:
Brand Identity / Logo
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
Concrete by Kovalska
Title:
Christmas not war
Category:
Out of Home / Series
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
DAVID
Title:
DAVID New ID
Category:
Brand Identity / Logo
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Digital Design
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Service Design / Customer Experience (CX)
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
Down Syndrome International
Title:
Kami
Category:
Digital Design
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
Spotify Japan
Title:
Sound Tour
Category:
Out of Home / Series
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Promotional / Physical Items
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Out of Home / Brand Installations
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Craft / Animation
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
Frida etc.
Title:
The Uncover
Category:
Promotional / Physical Items
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
Dyslexia Scotland
Title:
There's Nothing Comic About Dyslexia
Category:
Craft / Art Direction
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
March For Our Lives
Title:
Thoughts & Prayers
Category:
Out of Home / Brand Installations
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
Mastercard
Title:
Touch Card
Category:
Service Design / Customer Experience (CX)
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
Pfaff Harley-Davidson
Title:
Tough Turban: B2B Packaging
Category:
Packaging / Specialty
Award:
2023 Design Bronze Pencil
Points:
9.0