The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
BIEI JAM
Agency: IMPROVIDE Co.,Ltd. / Sapporo
Client: BIEISENKA
Category: Packaging / Specialty
Points: 10.0
Hälssen & Lyon "THE TEABAG COLLECTION"
Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg
Client: Hälssen & Lyon GmbH
Category: Craft / Printing & Paper Craft - Single or Series
Points: 10.0
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation
Category: Craft / Animation - Single or Series
Points: 10.0
Makeup Tools
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD.
Category: Craft / Photography - Single or Series
Points: 10.0
The Brass Instruments Band
Agency: The Nine / Shanghai
Client: Hengzheng Dental
Category: Craft / Illustration - Single or Series
Points: 10.0
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria
Category: Craft / Illustration - Single or Series
Points: 10.0
Lite Canimations
Agency: Juniper ParkTBWA Communications / Toronto
Client: Miller Coors
Category: Moving Image / Series
Points: 10.0
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client: DOUBLE A
Category: Moving Image / Single
Points: 10.0
Tokyo Pen Pixel
Agency: R/GA / Tokyo
Client: MUJI
Category: Experiential / Environmental / Indoor Spaces
Points: 10.0
Safety Spokes
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Eyes, JAPAN Co. Ltd.
Category: Experiential / Environmental / Ambient Media - Series
Points: 10.0
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro
Category: Digital Design
Points: 10.0
Budweiser Summer 2017 LTO State Packaging
Agency: Jones Knowles Ritchie / New York
Client: AB-InBev – Budweiser
Category: Packaging / Specialty
Points: 10.0
Bandido — disrupting the Californian coffee scene.
Agency: Magpie Studio / London
Client: Bandido Coffee Co
Category: Branding / Logo
Points: 10.0
Stacy's Stands with You
Agency: Goodby Silverstein & Partners / San Francisco
Client: Stacy's Pita Chips
Category: Packaging / Specialty
Points: 10.0
Annual Report
Agency: Design Army / Washington, DC
Client: The Human Rights Campaign
Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 10.0
Penguin Frozen Storybook
Agency: TBWA\ / Shanghai
Client: Penguin Books
Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 10.0
Journey Around HEARTLAND
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo
Client: Kirin Company, Limited
Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 10.0
Emergency Collectibles
Agency: DENTSU INC. / TOKYO
Client: Kobe Shimbun
Category: Promotional / Periodicals - Full Page or Spread
Points: 10.0
Stories Are Everywhere
Agency: Wieden+Kennedy / Amsterdam + Instagram / San Francisco + Canada / Barcelona + Mindshare / Portland
Client: Instagram
Category: Promotional / Posters - Series
Points: 10.0
Eating Kabuki with your fingers.
Agency: DENTSU INC. / Tokyo
Client: Shochiku co. ltd Minami-za
Category: Promotional / Posters - Series
Points: 10.0
Graphic Design in China 2017
Agency: T-Change Design Co.,Ltd / Nanjing
Client: Shenzhen Graphic Design Association
Category: Editorial / Book Interior
Points: 10.0
Tokyo Pen Pixel
Agency: R/GA / Tokyo
Client: MUJI
Category: Branding / Brand Installations
Points: 10.0
The Bulletproof Flag
Agency: Sid Lee / Toronto
Client: Black Lives Matter Canada
Category: Branding / Collateral Item - Single
Points: 10.0
Making Gut Health Digestible
Agency: Jones Knowles Ritchie / London
Client: The Gut Stuff
Category: Branding / Identity System
Points: 10.0
How to Make Music for Advertising
Agency: BUCK / New York + Antfood / New York
Client: Association of Music Producers
Category: Moving Image / Title Sequences
Points: 10.0
Client:
BIEISENKA
Title:
BIEI JAM
Category:
Packaging / Specialty
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Hälssen & Lyon GmbH
Title:
Hälssen & Lyon "THE TEABAG COLLECTION"
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Craft / Animation - Single or Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
SHISEIDO CO., LTD.
Title:
Makeup Tools
Category:
Craft / Photography - Single or Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Hengzheng Dental
Title:
The Brass Instruments Band
Category:
Craft / Illustration - Single or Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Craft / Illustration - Single or Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Miller Coors
Title:
Lite Canimations
Category:
Moving Image / Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
DOUBLE A
Title:
OBSESSION FOR SMOOTHNESS
Category:
Moving Image / Single
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
MUJI
Title:
Tokyo Pen Pixel
Category:
Experiential / Environmental / Indoor Spaces
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Eyes, JAPAN Co. Ltd.
Title:
Safety Spokes
Category:
Experiential / Environmental / Ambient Media - Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Hasbro
Title:
Emerging species
Category:
Digital Design
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
AB-InBev – Budweiser
Title:
Budweiser Summer 2017 LTO State Packaging
Category:
Packaging / Specialty
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Bandido Coffee Co
Title:
Bandido — disrupting the Californian coffee scene.
Category:
Branding / Logo
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Stacy's Pita Chips
Title:
Stacy's Stands with You
Category:
Packaging / Specialty
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
The Human Rights Campaign
Title:
Annual Report
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Penguin Books
Title:
Penguin Frozen Storybook
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Kirin Company, Limited
Title:
Journey Around HEARTLAND
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Kobe Shimbun
Title:
Emergency Collectibles
Category:
Promotional / Periodicals - Full Page or Spread
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Instagram
Title:
Stories Are Everywhere
Category:
Promotional / Posters - Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Shochiku co. ltd Minami-za
Title:
Eating Kabuki with your fingers.
Category:
Promotional / Posters - Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Shenzhen Graphic Design Association
Title:
Graphic Design in China 2017
Category:
Editorial / Book Interior
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
MUJI
Title:
Tokyo Pen Pixel
Category:
Branding / Brand Installations
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Black Lives Matter Canada
Title:
The Bulletproof Flag
Category:
Branding / Collateral Item - Single
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
The Gut Stuff
Title:
Making Gut Health Digestible
Category:
Branding / Identity System
Award:
2018 Design Bronze Pencil
Points:
10.0