The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client: HERSHEYs Brasil
Category: Craft / Art Direction
Points: 9.0
Merch Aid
Agency: R/GA / New York
Client: Merch Aid
Category: Promotional / Collateral Items
Points: 9.0
Apple Store Opening: Sanlitun Beijing
Agency: Apple
Client: Apple
Category: Craft / Art Direction
Points: 9.0
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music
Category: Craft / Animation
Points: 9.0
Crane Brand Identity
Agency: COLLINS + Crane Paper Company
Client: Crane
Category: Branding / Identity System
Points: 9.0
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client: HERSHEYs Brasil
Category: Packaging / Specialty
Points: 9.0
Kobe Bryant Tribute Cover
Agency: Walrus / New York
Client: Los Angeles Magazine
Category: Editorial / Magazines & Newspapers
Points: 9.0
Logos, Your Way
Agency: Jones Knowles Ritchie / New York
Client: Burger King
Category: Branding / Logo
Points: 9.0
Mailchimp 2020 Annual Report
Agency: Mailchimp
Client: Mailchimp
Category: Craft / Illustration
Points: 9.0
Safely Feel The Real World
Agency: Amber China / Shanghai + PAFASSION LAB / Shanghai
Client: Durex
Category: Moving Image / Single
Points: 9.0
Self-Timing Soap
Agency: ‿ and us / Dubai
Client: Deliveroo and Lush
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
Space-age Airport for Cyclists
Agency: Silo / The Hague + studiomarsman / Delft
Client: Municipality of The Hague / Mobilis TBI
Category: Spatial Design / Architecture
Points: 9.0
The 2030 Calculator
Agency: FARM / Stockholm
Client: Doconomy
Category: Innovation & Transformation / Innovation in Design
Points: 9.0
The Dissolving Bottle
Agency: BBDO Guerrero / Makati City + Flare Manila / Makati City
Client: The Dissolving Bottle
Category: Packaging / Specialty
Points: 9.0
The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis
Client: Tikkun Olam Makers: TOM
Category: Packaging / Specialty
Points: 9.0
The Vitals: True Nurse Stories
Agency: Doner / Southfield + The Underground / Southfield + Marvel Entertainment / New York + Highmark Health / Pittsburgh
Client: Allegheny Health Network
Category: Editorial / Digital Publications
Points: 9.0
Tubbataha Coral Rip
Agency: TBWA\Santiago Mangada Puno / Makati + Tubbataha Reefs Natural Park and World Heritage Site
Client: Tubbataha Reefs Natural Park & World Heritage Site
Category: Craft / Printing & Paper Craft
Points: 9.0
UNI-FORM
Agency: Ogilvy / Taiwan + Ogilvy / Hong Kong
Client: VOGUE
Category: Service Design / Customer Experience (CX)
Points: 9.0
Your Uniform, Your Way
Agency: Jones Knowles Ritchie / New York
Client: Burger King
Category: Branding / Branded Item
Points: 9.0
Client:
HERSHEYs Brasil
Title:
HerShe
Category:
Craft / Art Direction
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Merch Aid
Title:
Merch Aid
Category:
Promotional / Collateral Items
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Apple
Title:
AirPods Max Product Site
Category:
Craft / Art Direction
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Apple
Title:
AirPods Max Product Site
Category:
Digital Design
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Apple Store Opening: Sanlitun Beijing
Category:
Craft / Art Direction
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
WWF Russia, Yandex.Music
Title:
Birds Records ('Dich' by Ivan Dorn)
Category:
Craft / Animation
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Crane
Title:
Crane Brand Identity
Category:
Branding / Identity System
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
HERSHEYs Brasil
Title:
HerShe
Category:
Packaging / Specialty
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Los Angeles Magazine
Title:
Kobe Bryant Tribute Cover
Category:
Editorial / Magazines & Newspapers
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Burger King
Title:
Logos, Your Way
Category:
Branding / Logo
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Mailchimp
Title:
Mailchimp 2020 Annual Report
Category:
Craft / Illustration
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Durex
Title:
Safely Feel The Real World
Category:
Moving Image / Single
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Municipality of The Hague / Mobilis TBI
Title:
Space-age Airport for Cyclists
Category:
Spatial Design / Architecture
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Innovation & Transformation / Innovation in Design
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
The Dissolving Bottle
Title:
The Dissolving Bottle
Category:
Packaging / Specialty
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Tikkun Olam Makers: TOM
Title:
The Prescription Paper Pill Bottle
Category:
Packaging / Specialty
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Allegheny Health Network
Title:
The Vitals: True Nurse Stories
Category:
Editorial / Digital Publications
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
Tubbataha Reefs Natural Park & World Heritage Site
Title:
Tubbataha Coral Rip
Category:
Craft / Printing & Paper Craft
Award:
2021 Design Bronze Pencil
Points:
9.0
Client:
VOGUE
Title:
UNI-FORM
Category:
Service Design / Customer Experience (CX)
Award:
2021 Design Bronze Pencil
Points:
9.0