The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Design
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Influencer Marketing
- Social Media
Award
-
Award
Bronze Pencil
- All
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Outrider Bomb Blast
Agency: Bluecadet / Philadelphia
Client: Outrider Foundation
Category: Data Visualization / Static or Dynamic
Points: 10.0
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company
Category: Innovation in Design
Points: 10.0
The Quiet Taxi
Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul
Client: Hyundai Motor Group
Category: Innovation in Design
Points: 10.0
L’Heptaméron des Gourmets – The World’s Most Exclusive Cook Book
Agency: Bedow / Stockholm
Client: Nunchi
Category: Craft / Printing & Paper Craft
Points: 10.0
Viva La Vulva
Agency: AMV BBDO / London + Soundtree Music / London
Client: Essity
Category: Craft / Animation
Points: 10.0
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Craft / Animation
Points: 10.0
HOMME PLISSÉ ISSEY MIYAKE "Dancing Life"
Agency: GOO CHOKI PAR / Tokyo
Client: ISSEY MIYAKE INC.
Category: Craft / Art Direction
Points: 10.0
Survivor Stories | Terry
Agency: Deutsch / Los Angeles + The 'me too.' movement / New York + WE ARE ROYALE / Los Angeles
Client: The 'me too.' movement
Category: Moving Image / Single
Points: 10.0
Game of GO
Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client: Nike
Category: Experiential / Environmental / Outdoor Spaces
Points: 10.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Digital Design
Points: 10.0
YangYangLa
Agency: Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client: Jianshui Honghui aquaculture industry Co.,Ltd.
Category: Packaging / Mass-market
Points: 10.0
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company
Category: Promotional / Collateral Items
Points: 10.0
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic
Category: Promotional / Print Advertisements
Points: 10.0
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH
Category: Promotional / Print Advertisements
Points: 10.0
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc.
Category: Promotional / Posters - Series
Points: 10.0
Frottage
Agency: TBWA\Santiago Mangada Puno / Makati
Client: The Red Whistle/UNAIDS
Category: Promotional / Posters - Series
Points: 10.0
Hermeto - Made of Music
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser
Category: Editorial / Digital Publications
Points: 10.0
Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi
Agency: Minmin qu & qian jiang / Nanjing
Client: commercial press
Category: Editorial / Books
Points: 10.0
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation
Category: Branding / Brand Installations
Points: 10.0
MOCA
Agency: Leo Burnett / Toronto
Client: Museum Of Contemporary Art
Category: Branding / Rebranding
Points: 10.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York
Client: Adidas
Category: Branding / Branded Item
Points: 10.0
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client: HORNBACH Baumarkt AG
Category: Branding / Branded Item
Points: 10.0
One Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina
Category: Craft / Art Direction
Points: 10.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Craft / Animation
Points: 10.0