The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Timelapse in Google Earth
Agency: Google + Google Creative Lab
Client: Google
Category: Best of Design
Points: 90.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Spatial Design / Experiential & Immersive
Points: 45.0
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper
Category: Craft / Illustration
Points: 45.0
A Future Begins
Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client: Chipotle
Category: Craft / Art Direction
Points: 45.0
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google
Category: Editorial / Digital Publications
Points: 45.0
Circular Design for Fashion
Agency: Sid Lee + Ellen Macarthur Foundation / Cowes + M&H Polystudio / Montreal
Client: Ellen MacArthur Foundation
Category: Editorial / Books
Points: 45.0
CO2AT
Agency: This is Pacifica / Matosinhos + Stream and Tough Guy / Lisboa
Client: Azgard 9
Category: Innovation & Transformation / Innovation in Design
Points: 45.0
Degree Inclusive
Agency: Wunderman Thompson Argentina
Client: Unilever
Category: Packaging / Specialty
Points: 45.0
Keep Nature Standing
Agency: Landor & Fitch / Paris
Client: IUCN Save Our Species
Category: Branding / Identity System
Points: 45.0
Pinatex
Agency: L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York
Client: Dole Sunshine Company + Ananas Anam
Category: Innovation & Transformation / Innovation in Design
Points: 45.0
Sea Level Re-Boot
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Göteborg
Client: Tretorn
Category: Promotional / Collateral Items
Points: 45.0
The Day-After-Women's-Day Newspapers
Agency: Havas Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon
Client: Raparigas da Bola
Category: Data Visualization / Static or Dynamic
Points: 45.0
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review
Category: Editorial / Magazines & Newspapers
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Out of Home / Brand Installations
Points: 45.0
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper
Category: Editorial / Magazines & Newspapers
Points: 45.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Digital Design
Points: 45.0
Timelapse in Google Earth
Agency: Google + Google Creative Lab
Client: Google
Category: Data Visualization / Static or Dynamic
Points: 45.0
TOTETSU Training Institute
Agency: MOTIVE Inc. / Tokyo + Totetsu Kogyo Co., Ltd. / Tokyo
Client: Totetsu Kogyo Co., Ltd.
Category: Spatial Design / Wayfinding
Points: 45.0
WATERLIGHT
Agency: Wunderman Thompson / Bogota
Client: E-DINA ENERGY
Category: Innovation & Transformation / Innovation in Design
Points: 45.0
Welcome to the Flavourhood
Agency: john st. / Toronto
Client: DoorDash Canada
Category: Craft / Animation
Points: 45.0
Keep Nature Standing
Agency: Landor & Fitch / Paris
Client: IUCN Save Our Species
Category: Branding / Rebranding
Points: 21.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Spatial Design / Experiential & Immersive
Points: 21.0
Degree Inclusive
Agency: Wunderman Thompson Argentina
Client: Unilever
Category: Innovation & Transformation / Innovation in Design
Points: 21.0
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi
Category: Promotional / Posters - Series
Points: 21.0
Camouflage Against the Machines
Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client: UNLABELED, NEXUSVII.
Category: Innovation & Transformation / Innovation in Design
Points: 21.0
Liquid Billboard
Agency: Havas Middle East / Dubai + Jack Morton / Dubai
Client: adidas
Category: Spatial Design / Experiential & Immersive
Points: 21.0
National Magazine Awards Identity
Agency: Rethink / Toronto + National Magazine Awards Foundation
Client: National Magazine Awards Foundation
Category: Branding / Identity System
Points: 21.0
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M
Category: Promotional / Collateral Items
Points: 21.0
Sign Planning for a Clinic Embodying its Concept
Agency: 6D-K co.,Ltd / Tokyo + Soichiro Yagi Design Offiec Inc. / Tokyo + NIHON SIGN Co., Ltd. / Tokyo
Client: my CLINIC
Category: Spatial Design / Wayfinding
Points: 21.0
TOKYO 2020 Sport Pictograms
Agency: DENTSU INC. / Tokyo + CEKAI / Tokyo + TYO MONSTER / Tokyo + Hiromura Design Office / Tokyo
Client: The Tokyo Organising committee of the Olympic and Paralympic Games
Category: Craft / Art Direction
Points: 21.0
Tokyo Summer Games - Para Pack
Agency: BBDO Canada / Toronto
Client: Canadian Paralympic Committee
Category: Innovation & Transformation / Innovation in Design
Points: 21.0
Xbox Equality Controller
Agency: SERVICEPLAN GERMANY / Munich
Client: Microsoft / Xbox
Category: Packaging / Specialty
Points: 21.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Craft / Art Direction
Points: 9.0
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google
Category: Innovation & Transformation / Innovation in Design
Points: 9.0
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: THE NIPPON FOUNDATION
Category: Spatial Design / Architecture
Points: 9.0
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français
Category: Promotional / Posters - Series
Points: 9.0
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC)
Client: Pepsi
Category: Promotional / Print Advertisements
Points: 9.0
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi
Category: Out of Home / Series
Points: 9.0
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi
Category: Craft / Photography
Points: 9.0
9/12: The untold story of reconnecting New York
Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client: Verizon
Category: Branding / Corporate Communications
Points: 9.0
Ability Signs
Agency: Rethink / Toronto + Decathlon
Client: Decathlon Canada
Category: Spatial Design / Wayfinding
Points: 9.0
Air Max Day Worldwide
Agency: Nike / Portland + Stink Studios / New York
Client: Nike
Category: Digital Design
Points: 9.0
Apple Music Spatial Audio Launch
Agency: Apple Marcom
Client: Apple
Category: Craft / Art Direction
Points: 9.0
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Moving Image / Single
Points: 9.0
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Out of Home / Brand Installations
Points: 9.0
EatQual
Agency: DDB Mudra Group / Mumbai + Vanilla Films / Mumbai
Client: McDonald's
Category: Packaging / Specialty
Points: 9.0
Fight sexism with sexism.
Agency: thjnk AG / Hamburg + thjnk München GmbH / Munich
Client: Ursula Karven/ Frauen100/ hell & karrer communications GmbH
Category: Typography / Dynamic / In Motion
Points: 9.0
Client:
Google
Title:
Timelapse in Google Earth
Category:
Best of Design
Award:
2022 Design Best of Discipline Pencil
Points:
90.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Spatial Design / Experiential & Immersive
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Craft / Illustration
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
Chipotle
Title:
A Future Begins
Category:
Craft / Art Direction
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
Google
Title:
Auditorial
Category:
Editorial / Digital Publications
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
Ellen MacArthur Foundation
Title:
Circular Design for Fashion
Category:
Editorial / Books
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
Azgard 9
Title:
CO2AT
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
Unilever
Title:
Degree Inclusive
Category:
Packaging / Specialty
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
IUCN Save Our Species
Title:
Keep Nature Standing
Category:
Branding / Identity System
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
OFFF Dach
Title:
Repeater
Category:
Craft / Animation
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
LIESA
Title:
Rio Carnaval
Category:
Branding / Logo
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
Tretorn
Title:
Sea Level Re-Boot
Category:
Promotional / Collateral Items
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
Raparigas da Bola
Title:
The Day-After-Women's-Day Newspapers
Category:
Data Visualization / Static or Dynamic
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Editorial / Magazines & Newspapers
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Out of Home / Brand Installations
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Editorial / Magazines & Newspapers
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Digital Design
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
Google
Title:
Timelapse in Google Earth
Category:
Data Visualization / Static or Dynamic
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
Totetsu Kogyo Co., Ltd.
Title:
TOTETSU Training Institute
Category:
Spatial Design / Wayfinding
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
DoorDash Canada
Title:
Welcome to the Flavourhood
Category:
Craft / Animation
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
IUCN Save Our Species
Title:
Keep Nature Standing
Category:
Branding / Rebranding
Award:
2022 Design Silver Pencil
Points:
21.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Spatial Design / Experiential & Immersive
Award:
2022 Design Silver Pencil
Points:
21.0
Client:
Unilever
Title:
Degree Inclusive
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Silver Pencil
Points:
21.0
Client:
Pepsi
Title:
Better With Pepsi
Category:
Promotional / Posters - Series
Award:
2022 Design Silver Pencil
Points:
21.0
Client:
UNLABELED, NEXUSVII.
Title:
Camouflage Against the Machines
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Silver Pencil
Points:
21.0
Client:
adidas
Title:
Liquid Billboard
Category:
Spatial Design / Experiential & Immersive
Award:
2022 Design Silver Pencil
Points:
21.0
Client:
National Magazine Awards Foundation
Title:
National Magazine Awards Identity
Category:
Branding / Identity System
Award:
2022 Design Silver Pencil
Points:
21.0
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Promotional / Collateral Items
Award:
2022 Design Silver Pencil
Points:
21.0
Client:
my CLINIC
Title:
Sign Planning for a Clinic Embodying its Concept
Category:
Spatial Design / Wayfinding
Award:
2022 Design Silver Pencil
Points:
21.0
Client:
The Tokyo Organising committee of the Olympic and Paralympic Games
Title:
TOKYO 2020 Sport Pictograms
Category:
Craft / Art Direction
Award:
2022 Design Silver Pencil
Points:
21.0
Client:
Canadian Paralympic Committee
Title:
Tokyo Summer Games - Para Pack
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Silver Pencil
Points:
21.0
Client:
Microsoft / Xbox
Title:
Xbox Equality Controller
Category:
Packaging / Specialty
Award:
2022 Design Silver Pencil
Points:
21.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Art Direction
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Google
Title:
Auditorial
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
THE NIPPON FOUNDATION
Title:
Hi Toilet
Category:
Spatial Design / Architecture
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Promotional / Posters - Series
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Pepsi
Title:
Better With Pepsi
Category:
Promotional / Print Advertisements
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Pepsi
Title:
Better With Pepsi
Category:
Out of Home / Series
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Photography
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Verizon
Title:
9/12: The untold story of reconnecting New York
Category:
Branding / Corporate Communications
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Decathlon Canada
Title:
Ability Signs
Category:
Spatial Design / Wayfinding
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Nike
Title:
Air Max Day Worldwide
Category:
Digital Design
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Apple Music Spatial Audio Launch
Category:
Craft / Art Direction
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Google
Title:
Black-Owned Friday
Category:
Moving Image / Single
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Out of Home / Brand Installations
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
McDonald's
Title:
EatQual
Category:
Packaging / Specialty
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Ursula Karven/ Frauen100/ hell & karrer communications GmbH
Title:
Fight sexism with sexism.
Category:
Typography / Dynamic / In Motion
Award:
2022 Design Bronze Pencil
Points:
9.0
