The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
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Discipline
Brand-Side / In-House
- All
- Brand-Side / In-House
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Design
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Gaming
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Product Design
- Moving Image Craft & Production
- Music & Sound Craft
- Out of Home
- Pharma
- Print & Promotional
- Public Relations
- Radio & Audio
- Social Media
Award
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Award
Bronze Pencil
- All
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple
Category: Video Content / Single
Points: 9.0
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza
Category: Brand Building / Brand Personality
Points: 9.0
Novelty
Agency: Oatly Department of Mind Control + Grand Crew / New York + Nomad / Los Angeles
Client: Oatly
Category: Video Content / Series
Points: 9.0