The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Out of Home
- All
- Brand-Side / In-House
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Design
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Gaming
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Product Design
- Moving Image Craft & Production
- Music & Sound Craft
- Out of Home
- Pharma
- Print & Promotional
- Public Relations
- Radio & Audio
- Social Media
Award
-
Award
Bronze Pencil
- All
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: Craft / Typography
Points: 9.0
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser
Category: Experiential & Installations / Brand Installations
Points: 9.0
Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev
Category: Experiential & Installations / Brand Installations
Points: 9.0
Burger Burger Burger Burger
Agency: We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Client: Burger King
Category: P.O.P. & In-Store / Single
Points: 9.0
Furphy What the truck?!
Agency: Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney
Client: Lion, Furphy
Category: Experiential & Installations / Experiential & Immersive
Points: 9.0
Get Almost Almost Anything
Agency: Special / Sydney + Mediacom / Sydney + Hello Social / Sydney + Herd MSL / Sydney
Client: Uber Eats
Category: Craft / Writing
Points: 9.0
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.0
Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: Skinny
Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.0
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision
Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.0
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser
Category: Billboards & Transit / Single
Points: 9.0
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: Craft / Art Direction
Points: 9.0
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser
Category: Experiential & Installations / Experiential & Immersive
Points: 9.0
Window Shopping
Agency: Rethink / Toronto + IKEA
Client: IKEA
Category: Experiential & Installations / Brand Installations
Points: 9.0