The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Integrated Campaign
Points: 9.0
Flipvertising
Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia
Client: Samsung
Category: Craft / Use of Technology
Points: 9.0
Trending Billboards
Agency: BBH USA + PXP Studios
Client: Google
Category: Craft / Art Direction
Points: 9.0
Goldfish Jingle
Agency: Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client: Goldfish
Category: Non-traditional & Guerrilla Marketing
Points: 9.0
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King
Category: Digital & Online / Ecommerce
Points: 9.0
Real Street Style
Agency: GUT / Buenos Aires
Client: Mercado Libre
Category: Digital & Online / Ecommerce
Points: 9.0
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Experiential / Virtual Events
Points: 9.0
Hack Market
Agency: Marcel / Paris
Client: Back Market
Category: Use of Smart Devices & Voice Assistants
Points: 9.0
Trending Billboards
Agency: BBH USA + PXP Studios
Client: Google
Category: Craft / Printing / Production
Points: 9.0
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House
Category: Physical Items
Points: 9.0
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate
Category: Physical Items
Points: 9.0
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Targeted Video / Online
Points: 9.0
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans
Category: Integrated Campaign
Points: 9.0
Goldfish Jingle
Agency: Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client: Goldfish
Category: Targeted Video / Online
Points: 9.0
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung
Category: Digital & Online / Gaming
Points: 9.0
Rescue Doodles
Agency: BBDO / New York
Client: Pedigree
Category: Digital & Online / Websites & Mobile
Points: 9.0
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision
Category: Physical Items
Points: 9.0
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video
Category: Experiential / In-Person Events
Points: 9.0
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu
Category: Craft / Use of Technology
Points: 9.0
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Category: Digital & Online / Websites & Mobile
Points: 9.0
Wrapped On Platform Experience
Agency: Spotify In-House / New York
Client: Spotify In-House
Category: Craft / Data-Driven Personalization
Points: 9.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Integrated Campaign
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Samsung
Title:
Flipvertising
Category:
Craft / Use of Technology
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Google
Title:
Trending Billboards
Category:
Craft / Art Direction
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Goldfish
Title:
Goldfish Jingle
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Burger King
Title:
Duet Delivery
Category:
Digital & Online / Ecommerce
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Mercado Libre
Title:
Real Street Style
Category:
Digital & Online / Ecommerce
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Experiential / Virtual Events
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Back Market
Title:
Hack Market
Category:
Use of Smart Devices & Voice Assistants
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Google
Title:
Trending Billboards
Category:
Craft / Printing / Production
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Physical Items
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Relate
Title:
The Hornicultural Society
Category:
Physical Items
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Integrated Campaign
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Lotto Max
Title:
Dream Drop
Category:
Physical Items
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Goldfish
Title:
Goldfish Jingle
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Pedigree
Title:
Rescue Doodles
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Activision
Title:
Scratchboards
Category:
Physical Items
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Prime Video
Title:
Staraoke
Category:
Experiential / In-Person Events
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Craft / Use of Technology
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0