The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Best of Brand-Side / In-House
Points: 90.0
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Video Content / Single
Points: 45.0
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Campaigns for Good
Points: 45.0
FIFA 23 x TED LASSO
Agency: EA Sports + Apple
Client: EA Sports + Apple
Category: Brand Partnerships
Points: 45.0
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo
Category: Brand Partnerships
Points: 45.0
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Brand-Side Initiated & Originated Projects
Points: 45.0
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo
Category: Brand-Side Initiated & Originated Projects
Points: 21.0
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple
Category: Brand-Side Initiated & Originated Projects
Points: 21.0
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple
Category: Video Content / Single
Points: 9.0
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza
Category: Brand Building / Brand Personality
Points: 9.0
Novelty
Agency: Oatly Department of Mind Control + Grand Crew / New York + Nomad / Los Angeles
Client: Oatly
Category: Video Content / Series
Points: 9.0
FORTALEZA
Agency: draftLine / Bogotá + Abaco films / Bogotá
Client: AB-INBEV CLUB COLOMBIA
Category: Innovation & Transformation / Innovation in Brand-Side
Points: 3.0
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza
Category: Brand-Side / External Agency Collaboration
Points: 3.0
Invisible Businesses
Agency: Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London
Client: Meta
Category: Video Content / Series
Points: 3.0
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes
Category: Video Content / Series
Points: 3.0
Amazinger
Agency: Apple / Cupertino + EXILE / Santa Monica + MJZ / Los Angeles
Client: Apple
Category: Video Content / Single
Points: 3.0
Beyond The Dash - Alien
Agency: DoorDash / San Francisco + Tribeca Studios / New York + m ss ng p eces / Brooklyn + Chromista / Los Angeles
Client: DoorDash
Category: Brand-Side Initiated & Originated Projects
Points: 3.0
Big Game Small Ads
Agency: Mailchimp / Atlanta + Mailchimp: Wink Creative / Atlanta
Client: Mailchimp
Category: Brand-Side Initiated & Originated Projects
Points: 3.0
Breastfeeding Jersey
Agency: draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset
Client: Racing Club
Category: Campaigns for Good
Points: 3.0
Dear Apple
Agency: Apple / Cupertino + Spotwelders / Venice + PRETTYBIRD / Culver City
Client: Apple
Category: Video Content / Single
Points: 3.0
Duo Invades Roblox
Agency: Duolingo / Pittsburgh + Media.Monks / New York
Client: Duolingo
Category: Brand-Side / External Agency Collaboration
Points: 3.0
Feeding Gamers
Agency: The Kitchen North America + The Kraft Heinz Company
Client: The Kraft Heinz Company
Category: Brand-Side Initiated & Originated Projects
Points: 3.0
Forever
Agency: The Farmer's Dog / New York + Sanctuary Content / Los Angeles
Client: The Farmer's Dog
Category: Video Content / Single
Points: 3.0
FORTALEZA
Agency: draftLine / Bogotá + Abaco films / Bogotá
Client: AB-INBEV CLUB COLOMBIA
Category: Campaigns for Good
Points: 3.0
Invisible Businesses
Agency: Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London
Client: Meta
Category: Brand-Side / External Agency Collaboration
Points: 3.0
Keep Ukraine Moving
Agency: Uber / San Francisco + Banda / Kyiv
Client: Uber
Category: Campaigns for Good
Points: 3.0
Kids
Agency: Meta / WhatsApp + Landia + Most Valuable Player
Client: Meta/ WhatsApp
Category: Video Content / Single
Points: 3.0
Make the Next Empire
Agency: Squarespace + ManvsMachine
Client: Squarespace
Category: Video Content / Series
Points: 3.0
Non-Fungible Ads
Agency: Meta / New York City + 1stAveMachine
Client: Meta
Category: Brand Building / Intra-preneurship
Points: 3.0
PopCorners Breaking Into Something Good
Agency: D3 + Interrogate + The Den Editorial + Frito-Lay
Client: Frito-Lay / PopCorners
Category: Video Content / Series
Points: 3.0
Pre-Hated Marmite
Agency: U-Studio/OLIVER / London + Unilever / London
Client: Marmite, Unilever
Category: Brand-Side Initiated & Originated Projects
Points: 3.0
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes
Category: Brand-Side Initiated & Originated Projects
Points: 3.0
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace
Category: Video Content / Single
Points: 3.0
Troy
Agency: CrowdStrike / Irvine + Modus Direct / Sarasota + Framestore / Santa Monica + RadicalMedia / Santa Monica
Client: CrowdStrike
Category: Video Content / Single
Points: 3.0
Client:
Apple
Title:
The Greatest
Category:
Best of Brand-Side / In-House
Award:
2023 Brand-Side / In-House Best of Discipline Pencil
Points:
90.0
Client:
Apple
Title:
The Greatest
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Gold Pencil
Points:
45.0
Client:
Apple
Title:
The Greatest
Category:
Campaigns for Good
Award:
2023 Brand-Side / In-House Gold Pencil
Points:
45.0
Client:
EA Sports + Apple
Title:
FIFA 23 x TED LASSO
Category:
Brand Partnerships
Award:
2023 Brand-Side / In-House Gold Pencil
Points:
45.0
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Brand Partnerships
Award:
2023 Brand-Side / In-House Gold Pencil
Points:
45.0
Client:
Apple
Title:
R.I.P. Leon
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Gold Pencil
Points:
45.0
Client:
Apple
Title:
The Greatest
Category:
Brand-Side Initiated & Originated Projects
Award:
2023 Brand-Side / In-House Gold Pencil
Points:
45.0
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Brand-Side Initiated & Originated Projects
Award:
2023 Brand-Side / In-House Silver Pencil
Points:
21.0
Client:
Apple
Title:
Action Mode
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Silver Pencil
Points:
21.0
Client:
Apple
Title:
Escape From The Office
Category:
Brand-Side Initiated & Originated Projects
Award:
2023 Brand-Side / In-House Silver Pencil
Points:
21.0
Client:
Apple
Title:
Escape From The Office
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Bronze Pencil
Points:
9.0
Client:
Magazine Luiza
Title:
Lu from Magalu
Category:
Brand Building / Brand Personality
Award:
2023 Brand-Side / In-House Bronze Pencil
Points:
9.0
Client:
Oatly
Title:
Novelty
Category:
Video Content / Series
Award:
2023 Brand-Side / In-House Bronze Pencil
Points:
9.0
Client:
AB-INBEV CLUB COLOMBIA
Title:
FORTALEZA
Category:
Innovation & Transformation / Innovation in Brand-Side
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Magazine Luiza
Title:
Lu from Magalu
Category:
Brand-Side / External Agency Collaboration
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Meta
Title:
Invisible Businesses
Category:
Video Content / Series
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Video Content / Series
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Apple
Title:
Amazinger
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0
Client:
DoorDash
Title:
Beyond The Dash - Alien
Category:
Brand-Side Initiated & Originated Projects
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Mailchimp
Title:
Big Game Small Ads
Category:
Brand-Side Initiated & Originated Projects
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Racing Club
Title:
Breastfeeding Jersey
Category:
Campaigns for Good
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Apple
Title:
Chase
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Apple
Title:
Dear Apple
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Duolingo
Title:
Duo Invades Roblox
Category:
Brand-Side / External Agency Collaboration
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0
Client:
The Kraft Heinz Company
Title:
Feeding Gamers
Category:
Brand-Side Initiated & Originated Projects
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0
Client:
The Farmer's Dog
Title:
Forever
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0
Client:
AB-INBEV CLUB COLOMBIA
Title:
FORTALEZA
Category:
Campaigns for Good
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Meta
Title:
Invisible Businesses
Category:
Brand-Side / External Agency Collaboration
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Uber
Title:
Keep Ukraine Moving
Category:
Campaigns for Good
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Meta/ WhatsApp
Title:
Kids
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Squarespace
Title:
Make the Next Empire
Category:
Video Content / Series
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Meta
Title:
Non-Fungible Ads
Category:
Brand Building / Intra-preneurship
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Frito-Lay / PopCorners
Title:
PopCorners Breaking Into Something Good
Category:
Video Content / Series
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Marmite, Unilever
Title:
Pre-Hated Marmite
Category:
Brand-Side Initiated & Originated Projects
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Brand-Side Initiated & Originated Projects
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Squarespace
Title:
The Singularity BTS
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0