The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Influencers' Friends
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: AbInBev Colombia - Poker Beer
Category: Social Post / Single Platform Series
Points: 9.0
Toby the Vegetarian Vampire
Agency: Wieden+Kennedy / New York + 1stAveMachine
Client: Kraft Heinz
Category: Influencer Marketing / Multi-Channel
Points: 9.0
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Social Post / Single Platform Series
Points: 9.0
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Active Engagement / Call to Action
Points: 9.0
City Hall of Love
Agency: MullenLowe / Singapore
Client: Unilever / Closeup
Category: Social Channel / Single Platform
Points: 9.0
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video
Category: User-Generated Content
Points: 9.0
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia
Category: Brand Partnerships
Points: 9.0
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail
Category: Social Video / Under 15 Seconds
Points: 9.0
Follow Their Leader
Agency: NORD DDB / Copenhagen + NORD DDB / Stockholm
Client: Non-Violence Project Foundation
Category: Innovation & Transformation / Innovation in Social Media
Points: 9.0
I Don't Remember
Agency: HOY by Havas / Argentina
Client: ALMA
Category: Stunts & Activations
Points: 9.0
I Knew All Along
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: White Ribbon
Category: Craft / Writing
Points: 9.0
KICKIN RIGHTS CUP
Agency: Manifiesto
Client: APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN)
Category: Social Post / Real-time Response
Points: 9.0
Land of the Unfree
Agency: Anorak NoA / Oslo + Amnesty / Oslo
Client: Amnesty International
Category: Social Post / Real-time Response
Points: 9.0
Tally My Post
Agency: Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: State
Category: Innovation & Transformation / Innovation in Social Media
Points: 9.0
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby
Category: Stunts & Activations
Points: 9.0
The milkmAId
Agency: Ogilvy / Paris
Client: Nestlé
Category: Social Post / Real-time Response
Points: 9.0
The Vulva Spaceship
Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client: Wer Braucht Feminismus?
Category: Social Post / Multi-Platform Series
Points: 9.0
Trapped in the 90s
Agency: McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid
Client: IKEA
Category: Influencer Marketing / Multi-Channel
Points: 9.0
Truth, Dare or Dollar
Agency: ATTN: + Cash App
Client: Cash App
Category: User-Generated Content
Points: 9.0
Client:
AbInBev Colombia - Poker Beer
Title:
Influencers' Friends
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
Kraft Heinz
Title:
Toby the Vegetarian Vampire
Category:
Influencer Marketing / Multi-Channel
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
Unilever / Closeup
Title:
City Hall of Love
Category:
Social Channel / Single Platform
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
Prime Video
Title:
Dubbing Factory
Category:
User-Generated Content
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Brand Partnerships
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Social Video / Under 15 Seconds
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
Non-Violence Project Foundation
Title:
Follow Their Leader
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
ALMA
Title:
I Don't Remember
Category:
Stunts & Activations
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
White Ribbon
Title:
I Knew All Along
Category:
Craft / Writing
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN)
Title:
KICKIN RIGHTS CUP
Category:
Social Post / Real-time Response
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
Amnesty International
Title:
Land of the Unfree
Category:
Social Post / Real-time Response
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
State
Title:
Tally My Post
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
Baby2Baby
Title:
The Diapér
Category:
Stunts & Activations
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
Nestlé
Title:
The milkmAId
Category:
Social Post / Real-time Response
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
Wer Braucht Feminismus?
Title:
The Vulva Spaceship
Category:
Social Post / Multi-Platform Series
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
IKEA
Title:
Trapped in the 90s
Category:
Influencer Marketing / Multi-Channel
Award:
2023 Social Media Bronze Pencil
Points:
9.0