The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
One-Star Cook Book
Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client: Deliveroo
Category: Promotional / Booklets, Books & Brochures
Points: 9.0
FAQ YOU – An educational (R)evolution
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg
Client: Ohhh! foundation
Category: Digital Design
Points: 9.0
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Category: Innovation & Transformation / Innovation in Design
Points: 9.0
Spriteverso
Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client: The Coca-Cola Company / Sprite
Category: Moving Image / Series
Points: 9.0
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Social Post / Single Platform Series
Points: 9.0
Influencers' Friends
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: AbInBev Colombia - Poker Beer
Category: Social Post / Single Platform Series
Points: 9.0
Toby the Vegetarian Vampire
Agency: Wieden+Kennedy / New York + 1stAveMachine
Client: Kraft Heinz
Category: Influencer Marketing / Multi-Channel
Points: 9.0
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu
Category: Current Event Response
Points: 9.0
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo
Category: Community Building
Points: 9.0
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Integrated Campaign
Points: 9.0
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate
Category: Physical Items
Points: 9.0
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House
Category: Physical Items
Points: 9.0
Trending Billboards
Agency: BBH USA + PXP Studios
Client: Google
Category: Craft / Printing / Production
Points: 9.0
Hack Market
Agency: Marcel / Paris
Client: Back Market
Category: Use of Smart Devices & Voice Assistants
Points: 9.0
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Experiential / Virtual Events
Points: 9.0
Real Street Style
Agency: GUT / Buenos Aires
Client: Mercado Libre
Category: Digital & Online / Ecommerce
Points: 9.0
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King
Category: Digital & Online / Ecommerce
Points: 9.0
Goldfish Jingle
Agency: Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client: Goldfish
Category: Non-traditional & Guerrilla Marketing
Points: 9.0
Trending Billboards
Agency: BBH USA + PXP Studios
Client: Google
Category: Craft / Art Direction
Points: 9.0
Flipvertising
Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia
Client: Samsung
Category: Craft / Use of Technology
Points: 9.0
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans
Category: Integrated Campaign
Points: 9.0
The Unforgettable 2 Minutes
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam
Client: Nationaal Comité 4 & 5 mei
Category: Experiential Radio & Audio
Points: 9.0
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 9.0
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Custom Content
Points: 9.0
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE
Category: Physical Products
Points: 9.0
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 9.0
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Experiential Audio
Points: 9.0
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel
Category: Craft / Storytelling
Points: 9.0
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: Craft / Typography
Points: 9.0
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser
Category: Experiential & Installations / Brand Installations
Points: 9.0
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple
Category: Video Content / Single
Points: 9.0
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung
Category: Gaming for Good
Points: 9.0
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate
Category: Public Relations
Points: 9.0
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Category: Products
Points: 9.0
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate
Category: Craft / Art Direction
Points: 9.0
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: UX / UI / Interface Design
Points: 9.0
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Visual Craft / Art Direction
Points: 9.0
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Audio Craft / Sound
Points: 9.0
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Category: Utility
Points: 9.0
Picture The Days Ahead
Agency: FCB Health Europe, an IPG Health Company / London + Sandoz / Munich
Client: Sandoz, Lenalidomide
Category: Craft / Art Direction
Points: 9.0
Love Doesn't Take a Break
Agency: VCCP Health / London + Teva Pharmaceutical / Tel Aviv-Yafo + Great Guns UK / United Kingdom
Client: Teva Pharmaceuticals
Category: Craft / Writing
Points: 9.0
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Television & VOD / Over 60 Seconds - Single
Points: 9.0
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail
Category: Online-only Films & Video / 30 Seconds and Under - Series
Points: 9.0
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Innovation & Transformation / Innovation in Film
Points: 9.0
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital
Category: Digital Product / In-Market
Points: 9.0
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation
Category: Integrated Digital & Physical Product / In-Market
Points: 9.0
Vehicle of Change
Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client: Vattenfall
Category: Innovation & Transformation / Innovation in IP & Product Design
Points: 9.0
Until Then
Agency: Revolver / Redfern + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client: NRMA Insurance
Category: Editing / Series
Points: 9.0
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York
Client: Apple
Category: Direction / Single
Points: 9.0
Client:
Deliveroo
Title:
One-Star Cook Book
Category:
Promotional / Booklets, Books & Brochures
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
Ohhh! foundation
Title:
FAQ YOU – An educational (R)evolution
Category:
Digital Design
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Innovation & Transformation / Innovation in Design
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
The Coca-Cola Company / Sprite
Title:
Spriteverso
Category:
Moving Image / Series
Award:
2023 Design Bronze Pencil
Points:
9.0
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
AbInBev Colombia - Poker Beer
Title:
Influencers' Friends
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
Kraft Heinz
Title:
Toby the Vegetarian Vampire
Category:
Influencer Marketing / Multi-Channel
Award:
2023 Social Media Bronze Pencil
Points:
9.0
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Current Event Response
Award:
2023 Public Relations Bronze Pencil
Points:
9.0
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Community Building
Award:
2023 Public Relations Bronze Pencil
Points:
9.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Integrated Campaign
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Relate
Title:
The Hornicultural Society
Category:
Physical Items
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Physical Items
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Google
Title:
Trending Billboards
Category:
Craft / Printing / Production
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Back Market
Title:
Hack Market
Category:
Use of Smart Devices & Voice Assistants
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Experiential / Virtual Events
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Mercado Libre
Title:
Real Street Style
Category:
Digital & Online / Ecommerce
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Burger King
Title:
Duet Delivery
Category:
Digital & Online / Ecommerce
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Goldfish
Title:
Goldfish Jingle
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Google
Title:
Trending Billboards
Category:
Craft / Art Direction
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Samsung
Title:
Flipvertising
Category:
Craft / Use of Technology
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Integrated Campaign
Award:
2023 Integrated Bronze Pencil
Points:
9.0
Client:
Nationaal Comité 4 & 5 mei
Title:
The Unforgettable 2 Minutes
Category:
Experiential Radio & Audio
Award:
2023 Radio & Audio Bronze Pencil
Points:
9.0
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2023 Radio & Audio Bronze Pencil
Points:
9.0
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Custom Content
Award:
2023 Radio & Audio Bronze Pencil
Points:
9.0
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Physical Products
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Experiential Audio
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Craft / Storytelling
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Typography
Award:
2023 Out of Home Bronze Pencil
Points:
9.0
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Escape From The Office
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Bronze Pencil
Points:
9.0
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Gaming for Good
Award:
2023 Gaming Bronze Pencil
Points:
9.0
Client:
Relate
Title:
The Hornicultural Society
Category:
Public Relations
Award:
2023 Health & Wellness Bronze Pencil
Points:
9.0
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Products
Award:
2023 Health & Wellness Bronze Pencil
Points:
9.0
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Art Direction
Award:
2023 Health & Wellness Bronze Pencil
Points:
9.0
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
UX / UI / Interface Design
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Points:
9.0
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Visual Craft / Art Direction
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Points:
9.0
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Audio Craft / Sound
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Points:
9.0
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Utility
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
Sandoz, Lenalidomide
Title:
Picture The Days Ahead
Category:
Craft / Art Direction
Award:
2023 Pharma Bronze Pencil
Points:
9.0
Client:
Teva Pharmaceuticals
Title:
Love Doesn't Take a Break
Category:
Craft / Writing
Award:
2023 Pharma Bronze Pencil
Points:
9.0
Client:
CALM + ITV
Title:
The Last Photo
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.0
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Online-only Films & Video / 30 Seconds and Under - Series
Award:
2023 Film & Video Bronze Pencil
Points:
9.0
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Film
Award:
2023 Film & Video Bronze Pencil
Points:
9.0
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Digital Product / In-Market
Award:
2023 IP & Product Design Bronze Pencil
Points:
9.0
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Integrated Digital & Physical Product / In-Market
Award:
2023 IP & Product Design Bronze Pencil
Points:
9.0
Client:
Vattenfall
Title:
Vehicle of Change
Category:
Innovation & Transformation / Innovation in IP & Product Design
Award:
2023 IP & Product Design Bronze Pencil
Points:
9.0
Client:
IKEA
Title:
The Troll
Category:
Visual Effects / Single
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
NRMA Insurance
Title:
Until Then
Category:
Editing / Series
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Share the Joy
Category:
Direction / Single
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
