The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE
Category: Physical Products
Points: 9.0
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 9.0
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Experiential Audio
Points: 9.0
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel
Category: Craft / Storytelling
Points: 9.0
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Craft / Use of Technology
Points: 9.0
Bride Armour
Agency: Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg
Client: Carling Black Label
Category: Events / In-Person
Points: 9.0
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona
Category: Customer Experience / CX / In-Person
Points: 9.0
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever
Category: Customer Experience / CX / In-Person
Points: 9.0
The Art of Self Examination
Agency: DAVID / Buenos Aires
Client: MACMA
Category: Events / In-Person
Points: 9.0
The Watch
Agency: Leo Burnett Canada / Toronto
Client: Melanin Gamers
Category: Craft / Use of Technology
Points: 9.0
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Physical Products
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Experiential Audio
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Craft / Storytelling
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Carling Black Label
Title:
Bride Armour
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Customer Experience / CX / In-Person
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Unilever
Title:
Smart Fill
Category:
Customer Experience / CX / In-Person
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
MACMA
Title:
The Art of Self Examination
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
IKEA
Title:
The Suitcase
Category:
Brand Installations
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.0